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Why Supply Is the Next Performance Lever

Why Supply Is the Next Performance Lever

A Political Advertiser’s Guide to ‘News-Avoiding’ Voters

A Political Advertiser’s Guide to ‘News-Avoiding’ Voters

Three Key Shifts Opening New Paths to World Cup Audiences

Three Key Shifts Opening New Paths to World Cup Audiences

Nexxen and TargetSmart Break Down the Evolution of Political Advertising in a Programmatic World 

Nexxen and TargetSmart Break Down the Evolution of Political Advertising in a Programmatic World 

Life at Nexxen with Adam Mugridge

Life at Nexxen with Adam Mugridge

Transforming the Smart TV Home Screen Into Measurable Outcomes

Transforming the Smart TV Home Screen Into Measurable Outcomes

Unlocking Smarter CTV Activation: Nexxen Brings ACR Data to Google Display & Video

Unlocking Smarter CTV Activation: Nexxen Brings ACR Data to Google Display & Video

Building an Artifacts System for Our LLM Data Agents

Building an Artifacts System for Our LLM Data Agents

From Acquisition Fragmentation to Atlas: Building Unified Observability at Scale

From Acquisition Fragmentation to Atlas: Building Unified Observability at Scale

Inclusion Lists Reduce Buyer Exposure to MFA Before Impressions are Served

Inclusion Lists Reduce Buyer Exposure to MFA Before Impressions are Served

The Most Underrated Ad Placement in TV Is Hiding in Plain Sight

The Most Underrated Ad Placement in TV Is Hiding in Plain Sight

Life at Nexxen with Yair Shilo

Life at Nexxen with Yair Shilo

How We’re Solving Southeast Asia’s Measurement Challenge

How We’re Solving Southeast Asia’s Measurement Challenge

Q&A: VIDAA and Nexxen on Unlocking Smart TV Advertising

Q&A: VIDAA and Nexxen on Unlocking Smart TV Advertising

Nexxen: Future-Ready Advertising Solutions for the Cookieless, Cross-Screen, and AI Era

Nexxen: Future-Ready Advertising Solutions for the Cookieless, Cross-Screen, and AI Era

How Nexxen Reaches Fans in a Fragmented NFL Sports Landscape

How Nexxen Reaches Fans in a Fragmented NFL Sports Landscape

Compound Innovation: How nexAI is Accelerating Discovery

Compound Innovation: How nexAI is Accelerating Discovery

Life at Nexxen with Tyler Norwood

Life at Nexxen with Tyler Norwood

Life at Nexxen with Catherine Dauphin

Life at Nexxen with Catherine Dauphin

The NBA Finals: A Marketing Slam Dunk

The NBA Finals: A Marketing Slam Dunk

Life at Nexxen with Stephanie Baghai

Life at Nexxen with Stephanie Baghai

Get in the Game! Best Practices for Programmatic Advertising in Live Sports

Get in the Game! Best Practices for Programmatic Advertising in Live Sports

Life at Nexxen with Kristin Grumhaus

Life at Nexxen with Kristin Grumhaus

How AI Is Transforming Advertising During the Big Game

How AI Is Transforming Advertising During the Big Game

Charting the Future at Connexxion ’25: Nexxen’s Exploration of ‘What’s Next’

Charting the Future at Connexxion ’25: Nexxen’s Exploration of ‘What’s Next’

Four Winning Brand Strategies for the Big Game

Four Winning Brand Strategies for the Big Game

Innovating at Scale – Practices from Within Nexxen Engineering (Part 2)

Innovating at Scale – Practices from Within Nexxen Engineering (Part 2)

Innovating at Scale – Practices from Within Nexxen Engineering (Part 1)

Innovating at Scale – Practices from Within Nexxen Engineering (Part 1)

Life at Nexxen with Erin Frey

Life at Nexxen with Erin Frey

Creative Optimization in the Age of CTV and Digital Video: A Q&A with Les Seifer, SVP, Global Creative

Creative Optimization in the Age of CTV and Digital Video: A Q&A with Les Seifer,…

Life at Nexxen with Chris Wieland

Life at Nexxen with Chris Wieland

Million Ads Machine: How Nexxen Runs an Accurate, High-Performance Ad Scoring Platform

Million Ads Machine: How Nexxen Runs an Accurate, High-Performance Ad Scoring Platform

From Insight to Activation: Nexxen’s Formula for Personalization in a Privacy-Conscious World

From Insight to Activation: Nexxen’s Formula for Personalization in a Privacy-Conscious World

Life at Nexxen with Dominik Weber

Life at Nexxen with Dominik Weber

How the Nexxen SSP Scales: Our Technical Approach to High-Performance Systems

How the Nexxen SSP Scales: Our Technical Approach to High-Performance Systems

Conway’s Law of Engineering Management

Conway’s Law of Engineering Management

Life at Nexxen with Marcie Kaufman

Life at Nexxen with Marcie Kaufman

Life at Nexxen with Jessie Brickner

Life at Nexxen with Jessie Brickner

Partner Spotlight with Raphael Rivilla

Partner Spotlight with Raphael Rivilla

Partner Spotlight with Kevin VanValkenburgh

Partner Spotlight with Kevin VanValkenburgh

Driving emotion across the funnel: TV advertising at the Euros

Driving emotion across the funnel: TV advertising at the Euros

Our Response to Google’s Recent Decision

Our Response to Google’s Recent Decision

Our Rendezvous at Cannes

Our Rendezvous at Cannes

Behind the Scenes of Nexxen’s Kubernetes Deployments: Crafting Scalable Systems

Behind the Scenes of Nexxen’s Kubernetes Deployments: Crafting Scalable Systems

Life At Nexxen with Danielle Wolf

Life At Nexxen with Danielle Wolf

Nexxen Connect: Q&A on Political Advertising with Ryanne Brown – Part 2

Nexxen Connect: Q&A on Political Advertising with Ryanne Brown – Part 2

Nexxen Connect: Q&A on Political Advertising with Ryanne Brown – Part 1

Nexxen Connect: Q&A on Political Advertising with Ryanne Brown – Part 1

Partner Spotlight with The Network

Partner Spotlight with The Network

Reflections on the Programmatic Pioneers Summit

Reflections on the Programmatic Pioneers Summit

Life At Nexxen with Jennifer Mandeville

Life At Nexxen with Jennifer Mandeville

Introducing the flexible, unified Nexxen Data Platform

Introducing the flexible, unified Nexxen Data Platform

How Nexxen’s Discovery Platform, DSP and Human Intelligence Helps Lexus Achieve Success YoY

How Nexxen’s Discovery Platform, DSP and Human Intelligence Helps Lexus Achieve Success YoY

Life At Nexxen with Mike Connon

Life At Nexxen with Mike Connon

Industry Q&A with Krush Media

Industry Q&A with Krush Media

What Should You Know About Voice-to-Action Campaigns? A Q&A with Say It Now

What Should You Know About Voice-to-Action Campaigns? A Q&A with Say It Now

Nexxen Connect: Q&A on Political Advertising with Andrew Mullins

Nexxen Connect: Q&A on Political Advertising with Andrew Mullins

Integrating Data Science into Product and Technology Organizations

Integrating Data Science into Product and Technology Organizations

Life At Nexxen with Vanessa Nguyen

Life At Nexxen with Vanessa Nguyen

Nexxen Rings the Closing Bell at the Nasdaq Stock Market Exchange

Nexxen Rings the Closing Bell at the Nasdaq Stock Market Exchange

Nexxen Connect: Q&A on Political Advertising with Chauncey Southworth

Nexxen Connect: Q&A on Political Advertising with Chauncey Southworth

Innovating at Speed: Nexxen’s Journey through the GenAI Hackathon

Innovating at Speed: Nexxen’s Journey through the GenAI Hackathon

Life At Nexxen with Joeyee Li

Life At Nexxen with Joeyee Li

What Can Brands Learn from the Top Ads of 2023?

What Can Brands Learn from the Top Ads of 2023?

Nexxen’s Approach to Identity

Nexxen’s Approach to Identity

Nexxen Connect: Q&A on Political Advertising with Amanda Ach

Nexxen Connect: Q&A on Political Advertising with Amanda Ach

Partner Spotlight with Navio

Partner Spotlight with Navio

Unprecedented Performance with FPGA

Unprecedented Performance with FPGA

Unwrapping the Magic: Nexxen Studio Reveals the Most Engaging Christmas Adverts of 2023

Unwrapping the Magic: Nexxen Studio Reveals the Most Engaging Christmas Adverts of 2023

Life At Nexxen with Dana Chou

Life At Nexxen with Dana Chou

Managing Cognitive Load: Embracing New Perspectives at Nexxen’s Engineering Group

Managing Cognitive Load: Embracing New Perspectives at Nexxen’s Engineering Group

Partner Spotlight with Plex

Partner Spotlight with Plex

Life At Nexxen with Ellen Rogan

Life At Nexxen with Ellen Rogan

Introducing Nexxen Kickstart: Our Transformative Engineering Bootcamp

Introducing Nexxen Kickstart: Our Transformative Engineering Bootcamp

Nexxen’s Stance on Made-for-Advertising (MFA) Sites

Nexxen’s Stance on Made-for-Advertising (MFA) Sites

Attention Please! The Power of Pre-Testing Campaigns

Attention Please! The Power of Pre-Testing Campaigns

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