Last Updated January 23, 2024
The following Policy applies to any party (each a “Publisher” or “Supply Partner”) engaging with Nexxen Group LLC, or any of its affiliated group companies (“Nexxen”), in the provision of digital online advertising services (the “Services” or “Platform”) relating to the monetization of Publisher’s and/or its clients’ advertising inventory (“Publisher Inventory”), which may include websites, mobile applications, television, and/or other media on which Publisher’s Inventory is accessible through the Nexxen Services (the “Publisher Properties”). We ask that you read this Policy carefully and refer to this document often and as needed. Nexxen reserves the right to modify or amend this Publisher Policy at any time by posting modifications or amendments (including in the form of a restatement if appropriate). It is Publisher’s responsibility to keep up to date with the policies posted here.
Nexxen offers a number of media formats. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:
Publisher Properties may not display or include any of the following types of prohibited content:
The below Ad categories may be permitted within the Platform. Ads must comply with all applicable laws, rules and regulations, this Policy. All Ads are subject to review and approval. Nexxen reserves the sole right to determine on a case-by-case basis whether to restrict or allow the serving of Ads through the Platform in the following categories:
For more information on Restricted Ad Categories, please contact your designated account representative.
Any method that artificially generates views or engagements, directly or indirectly, is strictly prohibited. Publisher shall not use, and shall not permit the use of, any mechanical, computerized, fraudulent, deceptive, or any other invalid or artificial means of increasing viewership, engagement, impressions, usage or any other measure of Internet traffic at any of Publisher Properties (individually and collectively, “User Engagements“). Prohibited means and methods include and are not limited, to the following:
Nexxen will, in its sole discretion, determine whether any device or technology operates in a manner that generates the kind of User Engagement sought by its advertising clients, and may disqualify any User Engagement generated by means or methods that it determines in its sole discretion to be invalid or prohibited. Where valid or organically-generated User Engagements are co-mingled with views or engagements resulting from prohibited methods, whether or not intentionally, Nexxen may, in its sole discretion, determine that all such User Engagements and other views and engagements (i.e., both valid and invalid) will be disqualified.
For certain advertisers, Publishers must abide by additional restrictions or rules that have been prescribed by such advertising client. In the case of placements relating to the promotion of alcohol beverages or their branded producers, Publisher’s Sites may not (x) target or attract an audience of which more than 25% are under the applicable drinking age where such audiences reside (e.g., under 18 years of age in the United Kingdom and other European countries and under 21 years of age in the United States), unless the campaign is age gated or age targeted, or (y) encourage excessive alcohol consumption or driving or use of potentially dangerous machinery while consuming or under the influence of alcoholic beverages.
Publishers may load new ads only when (a) the end user navigates to a new page or screen; (b) the current page is substantially updated with new content and at least 1 minute has passed since the last refresh; or (c) the ad unit has remained in view for at least 30 seconds, as measured by an MRC-accredited verification company. In no event may a Publisher refresh an ad unit more than 20 times per end user session (e.g. slideshows).
Publisher hereby consents to Nexxen monitoring, recording, using, and disclosing information about any Publisher Properties to verify compliance with these Publisher Policies and any Agreement. Publisher must inform Nexxen of any new Publisher Properties it wishes to onboard. Nexxen will conduct an onboarding review of such Publisher Properties. Nexxen reserves the right to refuse participation to any Publisher and/or Publisher Properties at any time in its sole discretion. Even if Nexxen approves a Publisher Property, Nexxen may later terminate such participation if determined by Nexxen that Publisher has breached the Agreement.
Failure to adhere or comply with these policies may result in disqualification or termination of Publisher or any Publisher Properties and/or the withholding or cancellation of any amounts that otherwise might have been payable to Publisher. Nexxen reserves the right to suspend, disable or terminate any account at any time.
Nexxen may attribute to the Publisher any activity originating from Publisher Properties IP address(es), Publisher Properties or any computers, servers and/or cloud-based services owned, used or contracted by Publisher or in its physical possession or control. It is Publisher’s responsibility to ensure that no advertising network, affiliates or other persons or entities engage in any prohibited means or methods in relation to any of Publisher Properties. Nexxen will have no obligation or liability to any Publisher (or any other person or entity) if views or engagements on Publisher Properties are invalidated, amounts owing or payable are withheld or cancelled, or Publisher’s account area is disabled by Nexxen or its affiliates as a result of such activities, even if discovered to have been caused by third parties.
These Publisher Policies are incorporated into and will be part of the Agreement between the Publisher and Nexxen. Any capitalized terms not defined in these Publisher Policies will have the meaning as set forth in the Agreement.
“Agreement” means all document signed or accepted by and between the Parties including but not limited to the following, as applicable:
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