Turn audience insights
into performance
Nexxen Discovery is our unique and proprietary data tool that provides cross-screen content consumption insights and targeting tactics to reach audiences. You can seamlessly activate these audience segments across both our DSP and SSP.
Understanding audiences
takes more than keywords
As content consumption fragments across streaming, TV, and digital environments, understanding what audiences actually care about becomes harder. Traditional targeting often misses the context behind engagement, making it difficult to uncover trends and identify new audiences.
Nexxen Discovery solves this by turning engagement signals into actionable insights.
Source: Nexxen Internal Data. Q4 2023-Q3 2024 comparison of campaigns using Discovery data vs those without
Proven
performance
Advertisers who tap into the unique data from Discovery see stronger campaign outcomes.
Turning signals
into strategy
Discovery analyzes cross-screen content engagement to uncover what audiences care about. nexAI turns those signals into smarter insights, audience expansion, and targeting recommendations.
*Source: Nexxen 2025 internal data
Our approach
to insights
Contextual
Identify the content, keywords, and topics your audiences are actively engaging with to align campaigns with relevant environments that drive stronger engagement.
Audiences
Find behavioral patterns and content engagement signals to uncover new audiences—enabling you to expand reach beyond existing segments and minimize wasted impressions.
Sentiment
Evaluate content sentiment in real time to help protect brand alignment. Campaigns can prioritize positive environments while avoiding negative or misaligned placements.
Competitive
Analyze brand signals and engagement patterns across linear, streaming, and digital environments. This helps identify opportunities to reach competitor audiences and align campaigns with key cultural moments.
From audience insights
to activation
Smart Contextual
Align your brand with relevant content, based on real-time content consumption. Our smart contextual audiences are that 100% privacy compliant and identity proof.
Nexxen Audiences
Reach customers based on specific interests and recent browsing behavior. These customized audiences help you avoid wasted media spend, and allow you to compare to third-party data sets to determine potential incremental reach.
TV Viewership
Tap into our unique blend of linear, ACR, and streaming TV viewership data to increase engagement with existing customers, conquest competitors, and align with tentpole events.
Turn audience insights into performance
Nexxen Discovery is our unique and proprietary data tool that provides cross-screen content consumption insights and targeting tactics to reach audiences. You can seamlessly activate these audience segments across both our DSP and SSP.
Understanding audiences takes more than keywords
As content consumption fragments across streaming, TV, and digital environments, understanding what audiences actually care about becomes harder. Traditional targeting often misses the context behind engagement, making it difficult to uncover trends and identify new audiences.
Nexxen Discovery solves this by turning engagement signals into actionable insights.
Proven
performance
Source: Nexxen Internal Data. Q4 2023-Q3 2024 comparison of campaigns using Discovery data vs those without
Advertisers who tap into the unique data from Discovery see stronger campaign outcomes.
Turning signals
into strategy
Discovery analyzes cross-screen content engagement to uncover what audiences care about. nexAI turns those signals into smarter insights, audience expansion, and targeting recommendations.
Our approach
to insights
Contextual
Identify the content, keywords, and topics your audiences are actively engaging with to align campaigns with relevant environments that drive stronger engagement.
Audiences
Find behavioral patterns and content engagement signals to uncover new audiences—enabling you to expand reach beyond existing segments and minimize wasted impressions.
Sentiment
Evaluate content sentiment in real time to help protect brand alignment. Campaigns can prioritize positive environments while avoiding negative or misaligned placements.
Competitive
Analyze brand signals and engagement patterns across linear, streaming, and digital environments. This helps identify opportunities to reach competitor audiences and align campaigns with key cultural moments.
From audience insights to
activation
Smart Contextual
Align your brand with relevant content, based on real-time content consumption. Our smart contextual audiences are that 100% privacy compliant and identity proof.
Nexxen Audiences
Reach customers based on specific interests and recent browsing behavior. These customized audiences help you avoid wasted media spend, and allow you to compare to third-party data sets to determine potential incremental reach.
TV Viewership
Tap into our unique blend of linear, ACR, and streaming TV viewership data to increase engagement with existing customers, conquest competitors, and align with tentpole events.
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