Nexxen Discovery
Our proprietary audience discovery technology helps you boost your reach and performance with insights to inform your activations.
Nexxen Discovery
Our proprietary audience discovery technology helps you boost your reach and performance with insights to inform your activations.
To understand your consumer, you need to understand their content
Consumers read and watch a lot digitally and on TV–and it's this behavior that helps shape their interests and actions. By identifying what type of content consumers are engaging with we're better able to contextually understand who they are to inform your activations.
Real-time market research
Real-time market research
The Nexxen Discovery platform analyzes content engagements and user behavior across digital, social and TV on-demand.
Our proprietary algorithms use natural language processing (NLP) and topic classification to understand context.Nexxen Discovery helps answer your key business questions
Who
Demographic profiles of your site visitors and first party audiences and what are they consuming
What
Keywords, topics, features and value props associated with your brand and your competitors
When
Seasonal and daypart engagement trends and consumption habits over time and at present
Where
DMAs with highest level of engagement and which topics and interests are growing in popularity
Informed Activations
Informed Activations
Use your insights to help boost your reach and be more effective in reaching the right target consumer through the Nexxen DSP or SSP of your choice.
- Creative messaging: Customize your insights using Nexxen Studios' real-time data-driven creative optimization
- Smart Contextual audiences: Align with content based on real-time consumption
- Custom audiences: Reach your consumers based on the content they consume and browsing behavior
Use your insights to help boost your reach and be more effective in reaching the right target consumer through the Nexxen DSP or SSP of your choice.
- Creative messaging: Customize your insights using Nexxen Studios' real-time data-driven creative optimization
- Smart Contextual audiences: Align with content based on real-time consumption
- Custom audiences: Reach your consumers based on the content they consume and browsing behavior
Take a look at more of our capabilities and solutions
Connect With Us
Ready to see how Nexxen Discovery can help drive meaningful growth for you?