Nexxen U cuts through the complexity of today’s media landscape with education built for converged linear, CTV, and digital media. Through certification courses, data-driven research, and insights from buy- and sell-side experts working in the industry every day, Nexxen U helps buyers excel at converged campaigns.
Expand the perspective you've gained to understand how measurement works across the full video ecosystem—and why a holistic, signal-driven approach is essential to capturing real audience behavior.
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Learn the fundamentals of holistic planning and measurement across linear, CTV, and digital from buyers at agencies like H/L and KINESSO, and OEM experts.
Drawing on historical trends and forward-looking indicators, this UK-focused FIFA World Cup outlook highlights where audience habits and viewing patterns are heading as football’s momentum continues to build.
Fragmented viewing, new platforms, and changing fan behavior are reshaping how people discover and watch soccer. This volume gives you the foundation — what’s changed, what it means, and how to plan for it.
Rising rights costs and streaming availability are actively changing audience reach. This volume breaks down what that means for your buys and where the opportunities are hiding.
2026 World Cup Report - Australian Outlook, Volume 1
Fragmented viewing, new platforms, and changing fan behavior are reshaping how people discover and watch football. This volume gives you the foundation — what’s changed, what it means, and how to plan for it.
2026 World Cup Report - Australian Outlook, Volume 2
While our first report outlined overall tournament viewership, Volume 2 highlights a key shift: Australian multicultural audiences are engaging more deeply, across more platforms, and for longer—turning overlapping moments of attention into opportunity.
Although Singapore won’t be in the 2026 tournament, fans will still be tuning in, driven by strong digital and OTT adoption. These predictive insights reveal how viewership and fan behaviour are evolving, helping inform smarter campaign strategies.
Go beyond the curriculum with insights from the buy- and sell-side leaders shaping convergence conversations.
Rethinking Measurement, Part 1
Shift your perspective on measurement to think more like a marketer than a buyer by going beyond KPIs to evaluate campaigns effectively with Albert Thompson.
Expand the perspective you’ve gained to understand how measurement works across the full video ecosystem—and why a holistic, signal-driven approach is essential to capturing real audience behavior.