Navigating the U.S. market as a Japanese brand
Insights into how Japanese advertisers are engaging U.S. consumers, how U.S. consumers perceive Japanese brands, and how to effectively reach them
Consumers no longer discover brands in a single place. Instead, they move across traditional TV, streaming, mobile, and social – making consistent cross-screen discovery increasingly important.
In partnership with Pureprofile, Nexxen examined U.S. consumer perceptions and opinions of Japanese brands, and how Japanese advertisers compete in the market.
The research highlights a clear visibility gap: while trust in Japanese brands remains high, awareness and familiarity are often low.
