The Nexxen DSP creates a seamless path to omnichannel media—powered by proprietary data and differentiated ad experiences—helping you achieve better outcomes with greater efficiency.
Our unified approach to data and supply helps advertisers reach the right audiences more efficiently, consistently delivering stronger performance and greater working media value.
Our integrated DSP & SSP means fewer intermediaries between advertiser and publisher. Fewer hops means less waste, lower cost and cleaner data.
Proprietary data
Hisense/V (formerly VIDAA) ACR, PeerLogix streaming, and Nexxen audience discovery data power the Nexxen Data Platform—so you can onboard, enrich, and activate first-party data from planning through measurement.
Unique units
Nexxen TV Home Screen units across premium OEMs place your brand in high-visibility real estate on the biggest screen in the home, delivering strong incremental reach.
Smarter optimization
We connect measurement, media, and creative optimizations in real time, leveraging AI, exclusive data, and machine learning models to continuously optimize campaigns and improve results.
The Nexxen DSP performance advantage
The Nexxen DSP delivers a seamless buying path to efficient omnichannel media, unique data, and the optimization and measurement levers to deliver full-funnel performance.
*Source: Jounce Media Exchange Profiles, April 2026.
Meet your in-platform assistant
Your nexAI-powered DSP assistant is here to help you increase your productivity and accelerate your campaign performance with ease.
Pre-flight set-up QA testing
Recommendations and insights for optimization on performance, pacing, and spend
Deal trouble-shooting diagnostics
Mid- and post-campaign reporting and insights
Instant help center
Unique and high-impact media
Testimonials
“At H/L, we’ve strategically embraced the evolving CTV landscape, leveraging our partnership with Nexxen to transform the way we approach connected TV advertising. By tapping into Nexxen's advanced insights, we've crafted a strategy that blends premium inventories and custom placements for initial viewer activation, with cost-effective long-tail.”
Jeremy CobbVP of Digital Platforms, H/L
“Sifting through campaign data to uncover meaningful insights can take hours, but nexAI puts that power at our fingertips in an instant. By streamlining reporting and optimization, it lets us spend less time digging and more time driving real results for clients.”
Jamie SniderDirector of Digital Strategy, Assembly Global
Pair our DSP with the Nexxen SSP for even greater performance