Nexxen TV:
TV for today
Nexxen TV is the holistic solution for fragmented TV viewership, powered by unique TV data and media. Plan, activate, optimize, and measure linear, CTV, and digital together for stronger performance.
TV has converged.
Your plan should too.
Audiences don’t separate linear and streaming—it’s all TV to them. But budgets and measurement are still split across platforms, making it harder to allocate spend for the best reach and results.
Nexxen TV brings it together with a data-powered cross-platform approach that helps you reach the right audiences, optimize budget and impression allocation across linear, CTV, and digital, and measure holistically.
Discover
your audience
Define the audience that matters most.
Start with a clear view of who you’re trying to reach using Nexxen’s audience discovery platform, Discovery.
We use TV, web, and social data to reveal what your audience watches, how they behave across screens, and where they’re most reachable.
Use the right
mix of CTV & linear
Build a cross-platform allocation designed for today’s viewing habits.
Using data-driven insights, we help you balance reach and efficiency—optimizing budget and impression allocation across Linear and CTV to maximize total impact.
Amplify
your media
Target smarter with data you can’t get just everywhere.
Nexxen brings together unique TV data assets and premium media access to sharpen targeting, reduce waste, and create a real competitive advantage.
- Exclusive panel partners for TV viewership across 45M+ global households*
- Unique ACR data through Hisense/V (formerly VIDAA)
- Cookieless, privacy compliant, data from our proprietary panel
*Source: Hisense/VIDAA, PeerLogix, Comscore reporting
Activate
cross-screen
Buy across screens without silos.
We support flexible buying and activation across linear, CTV, and digital—so you can deliver incremental reach, manage frequency, and optimize while the campaign is live.
Enhance performance
with unique media
Transform smart TV home screens into a powerful stage for high-impact brand messaging.
Nexxen TV Home Screen puts you front and center—reaching millions across leading OEMs to drive full-funnel performance at scale.
Measure
your outcomes
See the full picture across screens.
Nexxen TV provides holistic measurement aligned to your KPIs, helping you understand what’s working, where you’re duplicated, and how to improve outcomes.
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