Dive into Inside Live Sports – our latest Nexxen U report – and discover how evolving viewer habits are reshaping the sports experience in real time, leading advertisers to miss key audience segments across an increasingly fragmented landscape.

What’s in the report:

• Explore what today’s fans are watching – and how they’re tuning in
• Understand shifting behaviors across platforms and devices
• Uncover emerging opportunities for advertisers and media planners
• Leverage data-driven insights to guide prospecting and upselling conversations