FIFA World Cup 2026 isn’t just a sporting event—it’s one of the largest audience moments advertisers will see this decade. But the playbook from four years ago won’t cut it. Streaming has fragmented viewing. Costs are rising. And the fans showing up this time don’t all look like the ones before.
We dug into the data—past trends, present signals, and forward-looking predictions—so you can walk into planning conversations with a real point of view.
Two Reports. One Clear Picture.
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Volume 1 - Understanding the Audience Shift
Fragmented viewing, new platforms, and changing fan behavior are reshaping how people discover and watch football. This volume gives you the foundation — what’s changed, what it means, and how to plan for it.
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Volume 2 - A Closer Look at Australia's Multicultural Audience
While our first report outlined overall tournament viewership, Volume 2 highlights a key shift: Australian multicultural audiences are engaging more deeply, across more platforms, and for longer—turning overlapping moments of attention into opportunity.
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