Past Patterns.
Present & Forward Signals.
Predictions to Power Cross-Channel Activation.
Prepare for the most fragmented World Cup yet.
Past Patterns.
Present & Forward Signals.
Predictions to Power Cross-Channel Activation.
Prepare for the most fragmented World Cup yet.
Past Patterns.
Present & Forward Signals.
Predictions to Power Cross-Channel Activation.
Prepare for the most fragmented World Cup yet.
FIFA World Cup 2026 isn’t just a sporting event—it’s one of the largest audience moments advertisers will see this decade. But the playbook from four years ago won’t cut it. Streaming has fragmented viewing. Costs are rising. And the fans showing up this time don’t all look like the ones before.
We dug into the data—past trends, present signals, and forward-looking predictions—so you can walk into planning conversations with a real point of view.
Two Reports. One Clear Picture.
→ START HERE
Volume 1 - Understanding the Audience Shift
Fragmented viewing, new platforms, and changing fan behavior are reshaping how people discover and watch soccer. This volume gives you the foundation — what’s changed, what it means, and how to plan for it.
→ GO DEEPER
Volume 2 - The Streaming and Cost Reality
Rising rights costs and streaming availability are actively changing audience reach. This volume breaks down what that means for your buys and where the opportunities are hiding.
FIFA World Cup 2026 isn’t just a sporting event—it’s one of the largest audience moments advertisers will see this decade. But the playbook from four years ago won’t cut it. Streaming has fragmented viewing. Costs are rising. And the fans showing up this time don’t all look like the ones before.
We dug into the data—past trends, present signals, and forward-looking predictions—so you can walk into planning conversations with a real point of view.
Two Reports.
One Clear Picture.
→ START HERE
Volume 1 - Understanding the Audience Shift
Fragmented viewing, new platforms, and changing fan behavior are reshaping how people discover and watch soccer. This volume gives you the foundation — what’s changed, what it means, and how to plan for it.
→ GO DEEPER
Volume 2 - The Streaming and Cost Reality
Rising rights costs and streaming availability are actively changing audience reach. This volume breaks down what that means for your buys and where the opportunities are hiding.
Download Reports
