2026 Midterm Elections Report:
Understanding News-Avoiding Voters

Research and insights to help political advertisers understand and reach news-avoiding voters in the 2026 midterm elections.

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Avoiding news ≠ opting out of politics

Avoiding traditional news doesn’t mean opting out of politics. In a closely contested 2026 midterm election cycle, campaigns will need to engage persuadable voters wherever they consume content. Nexxen’s research shows that influence extends far beyond traditional news environments.

91%

of news-avoiding voters still passively encounter political content through everyday media

86%

of news-avoiding voters plan to vote in the 2026 midterm elections

About the Report

Our proprietary data and tools, built on durable signals, track past, present, and future audience behavior—helping political advertisers turn insights into actionable strategies to reach news-avoiding voters throughout the 2026 campaign cycle.

As news avoidance continues to shape how voters engage with information, understanding where these audiences spend time, what influences them, and how they consume media is critical for effective campaign planning.

What You'll Learn

  • Who news-avoiding voters are and why they matter in the 2026 midterm elections
  • Which issues, content, and media experiences capture their attention
  • Where news-avoiding voters still encounter political content, even when they aren’t actively seeking it out
  • What influences their decisions—from trusted voices to emerging tools like search and AI

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