The digital advertising ecosystem requires a vast amount of energy, which in turn generates substantial carbon emissions.
We’ve partnered with leading sustainability partner, Scope3 to bring you sustainable CTV and digital solutions that minimize greenhouse gases.
The digital advertising ecosystem requires a vast amount of energy, which in turn generates substantial carbon emissions.
We’ve partnered with leading sustainability partner, Scope3 to bring you sustainable CTV and digital solutions that minimize greenhouse gases.
Powered by Nexxen SSP’s premium supply, our first-to-market Green Media CTV private marketplace deals (PMPs) provide you with sustainable alternatives for the same quality inventory.
We also offer Green Media deals for online video and display, all of which exclude made-for-advertising (MFA) inventory and inventory with unreasonably high carbon emissions.
Our Climate Shield pre-bid segment in the Nexxen DSP is an always-on exclusion segment that blocks sites and apps with the highest carbon emissions per Scope3 data. Made-for-advertising (MFA) sites/apps which are among the most carbon-intensive are also blocked.
Climate Shield segments are available across display and video across websites and apps.Take a look at more of our capabilities and solutions