Attention Solutions

From your creative optimization to your activation and measurement, we help you capture your audience's attention.

Attention Solutions

From your creative optimization to your activation and measurement, we help you capture your audience's attention.

What is attention in media?

What is attention in media?

Our three-pronged approach to help maximize attention

Our three-pronged approach to help maximize attention

Creative Analysis & Insights
High-Attention Curated Supply
Measurement & Reporting
Creative Analysis & Insights

Developing creative is a major investment, so it's key to have your assets in the best shape to resonate with your audience.

Our Nexxen Studio insights team tests your creative against your designated audience using second-by-second facial coding analysis.

Their learnings are then used to optimize your assets and provide guidance on how to allocate spend to your audiences.

Measurement and Reporting

Optimize your spend and leverage insights for your next campaign using our first-to-market CTV attention measurement reporting dashboard through Lumen.

This same Lumen dashboard can be used for your high attention display and video as well, or access measurement and reporting for your display and video through our partnership with Adelaide.

Take a look at more of our capabilities and solutions