Nexxen’s Stance on Made-for-Advertising (MFA) Sites

Nexxen’s Stance on Made-for-Advertising (MFA) Sites

With a continued focus on optimizing the quality across the supply chain, Nexxen SSP has made the decision to remove Made-for-Advertising (MFA) sites, as defined by industry leader Jounce, from all PMP deals effective immediately. We do recognize however that some advertisers using PMP deals may still see value in MFA sites and will make it available upon request.

In addition, we have implemented the Jounce MFA block list on the managed service campaigns running through Nexxen DSP.

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