Unlocking Smarter CTV Activation: Nexxen Brings ACR Data to Google Display & Video

As Connected TV (CTV) viewership continues to fragment and competition for attention increases, advertisers are looking for faster, more intelligent ways to access premium inventory and activate high-value audiences. That’s why Nexxen teamed up with Google to bring our proprietary automatic content recognition (ACR) data and premium supply to Google Display & Video 360’s Instant Deals, becoming the first exchange partner to enable ACR-powered audience activation within the newly expanded feature. 

For advertisers and agencies, the collaboration opens a streamlined path to more performant CTV campaigns. Instant Deals allows buyers to quickly access quality inventory curated by exchange partners based on specific targeting needs, such as audience or content relevance. By integrating Nexxen’s ACR data into this workflow, advertisers gain deeper insight into what viewers are actually watching on their TVs, enabling smarter targeting and stronger campaign outcomes.

Through this integration, Google Display & Video 360 buyers can now: 

• Access Nexxen’s ACR-powered CTV inventory through a self-serve interface

• Request audience- or content-specific forecasts and activate deals instantly

• Reach engaged viewers using unique behavioral signals derived from TV viewing data

• Tap into Nexxen’s premium publishers’ and streaming platforms’ supply

The opportunity extends across major global markets – including the U.S., Canada, the U.K., Germany and Australia – helping advertisers scale campaigns while maintaining precision.

Together with Google, we’re making it easier to unlock the full performance potential of CTV. Get in touch with Nexxen’s team to explore how these capabilities can support your next campaign today.