Today’s retail advertisers have access to a wealth of first-party data. The challenge, however, is putting that data to work outside of owned environments – especially efficiently, at scale and across the screens to which audiences are actively tuning in.

It is exactly what our offering with Walmart Connect – Walmart’s closed-loop, omnichannel commerce media business in the U.S. – was designed to solve.

Advertisers may now access Nexxen’s differentiated streaming and open web supply directly through Walmart DSP, using Walmart’s first-party shopper data – such as purchase intent, category affinity and transaction history – within their existing Walmart DSP workflow.

The expanded supply includes Nexxen TV Home Screen and First Ad Slots, giving Walmart Connect advertisers additional ways to extend off-site reach without requiring a separate buying platform or a direct data integration with Nexxen.

In this way, advertisers can also expand offsite retail media scale and efficiency, accessing Walmart’s audiences beyond the Walmart app and website, to support objectives across the funnel.

Ultimately, this connection between Walmart Connect’s DSP to Nexxen SSP gives brands a more direct path to audiences, and to the streaming experiences where so many consumers spend their time, without having to introduce a separate buying workflow. It’s a win-win.

To see how you can best leverage this offering, reach out to Nexxen today.