Nexxen and H/L Partner on New Ad Formats
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
As CTV Proliferates, Nexxen and H/L Partner on Smarter, Data-Driven Advertising Strategies
Linkedin Prioritizing viewer attention and leveraging advanced analytics, advertisers can effectively drive measurable, meaningful business results through the Nexxen DSP Platforms like Philo and DIRECTV Advertising are enhancing inventory with audience insights and unique formats to meet buyer demand for quality and attention New York, February 4, 2026 — Nexxen (NASDAQ: NEXN), a global, flexible advertising platform with deep expertise in data and advanced TV, and H/L, a renowned multiservice and independent agency that’s been making momentum for local, regional and national marketers, are working together to address one of the most pressing challenges facing buyers today: navigating fragmented viewer attention and an expanding Connected TV (“CTV”) market. Leveraging Nexxen’s demand-side platform (“DSP”) and advanced insights, H/L has driven up to a 14x lift in conversion outcomes for clients across verticals, illustrating how signal-backed media strategies can drive real results. In 2025, streaming viewership surpassed the combined share of both broadcast and cable TV for the first time ever, commanding 44.8% of total TV usage. Further, advertisers have shifted their perception of CTV from an emerging format to a gateway into concentrated consumer attention, especially as free ad-supported streaming TV (“FAST”) channels have seen rapid growth – monthly viewership is up roughly 12% year-on-year and average session lengths are increasing. With second-screening also on the rise, fragmented attention has made broad, untargeted media strategies far less effective. To drive meaningful results, advertisers and their agency partners must embrace more precise, signal-backed approaches. “At H/L, we’ve strategically embraced this evolving Connected TV landscape, leveraging our partnership with Nexxen to transform the way we approach CTV advertising,” said Jeremy Cobb, Vice President of Digital Platforms, H/L. “By tapping into Nexxen’s advanced insights, we’ve crafted a strategy that blends premium inventories and custom placements for initial viewer activation, with cost-effective long-tail.” Prioritizing cost-per-unique reach over traditional CPMs, implementing blended and unique frequency management by app and optimizing toward down-funnel business outcomes has allowed H/L’s clients, such as those in automotive and insurance, to increase their conversion outcomes by up to fourteen times, compared with traditional CTV programs. These measurable successes, validated by Marketing Mix Modeling (“MMM”) partners, consistently position H/L’s clients to exceed their performance goals. “Navigating the new CTV landscape requires knowing who is truly paying attention and managing ad frequency with precision,” said Kara Puccinelli, Chief Customer Officer, Nexxen. “That is why agencies are leaning into advanced measurement, balancing high-attention placements with cost-efficient reach. Nexxen DSP combines buying power with supply-side insights to help advertisers target actively engaged viewers, not just where they watch, but on the content that is drawing them in.” Across the marketplace, media companies are also helping advertisers make more informed and effective media buys. Platforms like Philo and DIRECTV Advertising offer advanced ways of delivering results, surfacing high-value inventory and improving viewer engagement through unique formats. “CTV remains one of the most impactful ways to connect with audiences, particularly while watching content they’re passionate about. Navigating today’s environment, it’s critical to find viewers in those premium environments and then to engage with them in a relevant way,” said Aulden Kaye Yi, Head of Advertising Partnerships, Philo. “Working with Nexxen allows us to surface our inventory with granular audience and contextual signaling, which enables partners like H/L to connect effectively with Philo’s viewership and deliver results.” “As live sports programming continues to shift to CTV, Nexxen allows us to surface and package this high-value ad inventory with contextual and audience data signals that buyers can easily decipher to enable them to transact in real time,” said Edmund Jules, Senior Director of Ad Sales Partnerships, DIRECTV Advertising. “It facilitates an audience-driven approach to advertising, helping brands get in the game more efficiently and reach their target audiences during big sports moments with peak engagement.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on Nasdaq (NEXN). For more information, visit www.nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding anticipated benefits related to Nexxen’s partnership with H/L as well as any other statements related to Nexxen’s future financial results and operating performance. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to risks related to not realizing the anticipated benefits of Nexxen’s partnership with H/L. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to
Disney Deep Dive: NFL/ESPN, Zootopia/Avatar & Iger’s Successor
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
What ACR Data Can (and Can’t) Do for Advertisers
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
How Should Advertisers Navigate the New Era of Conversational AI?
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
The Most Underrated Ad Placement in TV Is Hiding in Plain Sight
Linkedin Icon-xtwitterlogo-black When you turn on your TV to find the latest streaming show, have you noticed something different on your home screen? That big banner front and center that used to be reserved to promote a streamer’s newest show is now offering up a message from one of your favorite brands. And this under-the-radar spot on your TV home screen has quietly become one of the most valuable attention moments in the entire advertising ecosystem. As you flip, scroll, compare and debate what to watch next, you spend a decent amount of time searching on this screen. Industry data shows viewers can spend up to 10 minutes in this exploration mode. That’s 10 minutes of pure, intentional attention — not dual-screening nor half-listening while scrolling TikTok. Actual attention! It’s the first impression TV viewers see, and with it comes the opportunity to shape intent before they disappear into a walled garden with limited data, expensive ad inventory or limited measurement access. For marketers and brands, it represents prime-time ad real estate without prime-time ad clutter. Nexxen’s new CTV Native Marketplace capitalizes on this opportunity, enabling brands to reach engaged, captivated viewers programmatically. Through the exclusive partnerships we’ve built with OEMs across the industry, we’re able to offer brands something that’s hard to find virtually anywhere else: incremental reach and real attention. While other OEMs also offer similar solutions, they’re different profiles, different content habits and different economics, which means Nexxen’s solution provides true extension beyond the usual CTV players. The opportunity becomes even more elevated when you realize the engaging creative options available on the home screen, from full-screen takeovers to auto-play video, scrollable carousels and beyond. All of these native placements feel like part of the TV – fully integrated, different from an ad placed in the middle of programming. For categories like auto, entertainment, luxury or QSR, these creative formats pop in a way you simply cannot replicate on a phone or even inside of a streaming app. Reach and frequency amplification, as well as incremental reach, are some of the primary applications for this type of inventory. And it’s worthwhile to find partners who operate end-to-end stacks with unique data, to get consistent, clean paths to analyze what’s working and what to do next. So, the next time you’re deciding what to watch on TV, think as a marketer who has the chance to win the room before a show even starts. Ultimately, that’s what all this really comes down to. When someone turns on their TV, they’re fully engaged for a few rare minutes – not distracted, not skipping or trapped in an app. With the right data, access and tech, brands can take advantage of this powerful moment. And the brands who understand that the TV home screen is the new battleground for attention will be the first to win. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
What the Agentic Web Means for Brands
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
NFLX ‘Must Have’ Platform? Balancing Weaker Guidance & WBD Bid in Long-Term Growth
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
Nexxen’s 2026 World Cup Forecast Helps Advertisers Plan for Fragmented TV Landscape
Linkedin New research and proprietary insights reveal where fans will watch, and how quickly audiences may shift if streaming access expands New York, January 7, 2026 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today launched a new predictions report on the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present and future audience behavior. Through data-driven forecasts based on historical trends and current analysis, the report offers advertisers directional insights into how, and where, fans will be watching and engaging, helping them guide planning. With the tournament coming to North America and expanding to 48 teams, Nexxen’s report highlights a key reality for marketers: World Cup audiences are growing, but viewing is splintering faster than ever across streaming and linear environments. Specifically, it reveals several shifts for which advertisers should be planning including: U.S. interest in soccer is up by 48% – North America hosting has emerged as a top driver of increased interest Streaming has become the default for a significant share of fans, with 43% planning to watch via streaming/apps and virtual multichannel video programming distributors (“vMVPDs”), reflecting a 14% jump from 2022 If free streaming options appear, as they did just before the Super Bowl in 2025, fans will move fast — 87% say they would watch matches on a free ad-supported streaming (“FAST”) service, if it becomes available “Where to watch” confusion is widespread, with 90% of intended viewers incorrectly naming at least one platform they believe will carry matches Through Nexxen’s unified platform – spanning a supply-side platform (“SSP”), and demand-side platform (“DSP”), with the Nexxen Data platform at its core – as well as solutions like the recently launched Nexxen Sports, advertisers can activate these insights to reach and engage fans across screens, even as viewing shifts. The report combines data from Nexxen Discovery, the company’s proprietary planning and insights tool that tracks audience behaviour across screens, with analysis of historical viewing patterns and a 2025 consumer survey of 1,000+ U.S. adults (English- and Spanish-speaking) intending to watch the tournament. Nexxen’s full 2026 FIFA World Cup predictions report is available now. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding any of Nexxen’s offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; ,including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. For more information, please contact: Genevieve WheelerCommunications Directorgwheeler@nexxen.com Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us