Nexxen Takes Smart TV Home Screen Ads Programmatic
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
H/L First to Activate Nexxen TV Home Screen PMPs Through Nexxen DSP, Underscoring Value of High-Attention CTV Environments
Linkedin As second-screen behavior rises, advertisers turn to the smart TV home screen to introduce key messages and prime viewers for ad pods New York – April 22, 2026 — Nexxen, the advertising technology platform powered by unique data and media, today announced that H/L, a renowned multiservice and independent agency, is the first to […]
How native CTV is solving the channel’s attention problem
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
Unlocking Smarter CTV Activation: Nexxen Brings ACR Data to Google Display & Video
Linkedin Icon-xtwitterlogo-black As Connected TV (CTV) viewership continues to fragment and competition for attention increases, advertisers are looking for faster, more intelligent ways to access premium inventory and activate high-value audiences. That’s why Nexxen teamed up with Google to bring our proprietary automatic content recognition (ACR) data and premium supply to Google Display & Video 360’s Instant […]
Week in Charts: Tubi Integrates AI into Streaming Service, Global Streaming Subscriptions to Top $200 Billion by 2030, and OpenAI Eyes Huge Ads Growth
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
2026 FIFA World Cup Viewing Set to Fragment Across Linear and Streaming in U.K., Nexxen Forecast Finds
Linkedin New research and proprietary insights reveal where U.K. fans will watch, empowering advertisers to plan more effectively London, 9 April 2026 — Nexxen, the advertising technology platform powered by unique data and media, today launched a new predictions report on U.K. viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources […]
Nexxen Launches AI-Native DSP UI, with Major Enhancements to the nexAI DSP Assistant to Amplify Full-Funnel Outcomes
Linkedin AI-native UI streamlines campaign management, amplifies productivity and provides deeper real-time insights nexAI DSP Assistant advances from planning through optimization, while maintaining transparency and keeping users in full control New York, NY, April 6, 2026 — Nexxen, the advertising technology platform powered by unique data and media, today announced major enhancements to its nexAI […]
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
Building an Artifacts System for Our LLM Data Agents
Linkedin Icon-xtwitterlogo-black At Nexxen, our engineering teams are constantly exploring how AI can enhance the way our users interact with advertising data. As part of our nexAI DSP Assistant – our AI-powered data assistant – we implemented the ability to let users query and analyze campaign performance metrics. The initial implementation worked well for single […]
The agentic web meets the digital ad ecosystem
Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us