Nexxen

Building an Artifacts System for Our LLM Data Agents

Linkedin Icon-xtwitterlogo-black At Nexxen, our engineering teams are constantly exploring how AI can enhance the way our users interact with advertising data. As part of our nexAI DSP Assistant – our AI-powered data assistant – we implemented the ability to let users query and analyze campaign performance metrics. The initial implementation worked well for single questions, but we quickly discovered a fundamental challenge that was frustrating our users. The Problem: When Every Question Starts from Scratch Our AI data agent was capable of generating SQL queries, fetching results from our data warehouse, and presenting insights to users. However, when users started asking follow-up questions, the system’s response times noticeably increased. Consider this scenario: a user asks, “Show me the spend and CPM for my campaigns during last Christmas.” The assistant queries the database, returns 500 rows of campaign data, and then the user sees a helpful summary. Then they ask a natural follow-up: “Filter that to just the top 10 by spend.” Without a memory system, our assistant was stuck between starting from scratch each time a user asked a follow-up question or having to “memorize” an entire dataset at once. The first option is slow, and because data updates constantly, the numbers may update between pulling information and creating inconsistencies. The second option could overwhelm the LLM because of the amount of information required to keep in its active focus. Neither approach delivered the seamless, conversational experience we wanted. We needed something smarter. The Core Insight: Store Big, Sample Small, Query on Demand Our solution emerged from a simple principle: separate what the AI needs to understand from what it needs to store. When a user asks for campaign data, they want to work with that dataset across multiple turns of conversation. But the AI doesn’t need to see every row to understand what the data represents. A small sample of just a few rows tells the LLM everything it needs to know about column names, data types, and the general shape of the information. The full dataset, meanwhile, can live elsewhere, ready to be queried when needed. This led us to what we call our “artifacts” system – a memory layer that gives our AI assistant persistent access to datasets without bloating the conversation context. Long-Term Storage Meets High-Speed Calculation Our artifacts system relies on two complementary technologies working together. To keep the system running smoothly, we use two different technologies that act like a digital filing cabinet and a high-speed calculator. PostgreSQL serves as our storage layer, where we save the results of every search as a flexible document. We give each set of data its own unique ID so the AI can easily find it later. We chose this specific storage method because it’s incredibly flexible; it doesn’t care if the data is a simple list of names or a complex table of metrics. This allows us to save any type of information without having to constantly rebuild the system’s underlying structure. When it’s time to actually work with that data – like filtering a list or calculating a total, we use DuckDB. Think of this as a temporary, high-speed workspace. Because this workspace is built for speed and handles complex math with ease, it can combine different sets of data or perform deep analysis in a fraction of a second. Once the task is finished, the workspace clears itself out, keeping the whole process clean and efficient. How It Works in Practice Let’s look at how this process feels for a user in real-time. Imagine that a user asks the AI a starting question: “Show me the spend for my marketing campaigns last week.” Behind the scenes, our assistant goes to the main data warehouse and pulls back a large table – let’s say 847 rows of performance data. Instead of trying to memorize all 847 rows, the system tucks the full table away into its “digital filing cabinet” and gives it a unique ID. What the AI actually keeps in its active memory is very minimal: just the ID number, the total row count, and a tiny three-row sample. This sample is just enough for the AI to understand what the data looks like – things like “campaign name,” “cost,” and “date.” When users follow up with a more specific request, like “Which of those campaigns had a low click rate?”, our assistant doesn’t need to go back to the beginning. It simply points to the ID in its filing cabinet and uses DuckDB to filter that specific list. In just a few milliseconds, the system creates a new, smaller list of just the campaigns the user asked for. This process can keep going for as long as the user needs it. Users can ask the AI to “sum the total cost” or “compare this to last month,” and it will keep referencing and refining those saved files. Each step is extremely fast and perfectly consistent, because the AI is always working from the same “source of truth” that it stored at the very beginning. The Benefits We’ve Observed Token efficiency improved dramatically. Instead of context windows filled with repetitive data rows, our conversations stay lean. The AI sees just enough to understand the data, freeing up context space for the actual conversation and reasoning. Data consistency became automatic. Users can now perform multi-step analyses confident that “the data they’re looking at” remains stable throughout their session. No more subtle inconsistencies from re-querying changing datasets. Complex workflows became possible. The ability to join multiple artifacts opened up sophisticated analytical patterns. Users can pull data from different time periods, different entity types, or different query paths, and combine them in ways that would be impractical with single-shot database queries. The architecture scales naturally. Because each artifact is a JSON document with a unique ID, we’re not constrained by predefined schemas. New types of queries and new data shapes work without system changes. Looking Forward Our artifacts system has become a foundational component of our

Nexxen Launches Nexxen TV for True Cross-Platform Planning and Activation

Linkedin Nexxen TV: TV for Today provides audience discovery, planning and activation cohesively across linear and CTV, along with specific budget allocations, to meet the needs of advertisers today Further differentiated through first-to-market programmatic access to native Smart TV home screen inventory New York, NY, March 31, 2026 — Nexxen, the advertising technology platform powered by unique data and media, today announced the launch of Nexxen TV: TV for Today (“Nexxen TV”), a true cross-platform planning and activation solution for the current state of the TV landscape. Per Nielsen, in Q4 2025 in the U.S., linear accounted for 54.4% of ad-supported viewership and streaming 45.6%. Nexxen TV enables advertisers and agencies to find an optimal split between streaming and linear TV media, with solutions that facilitate and optimize the entirety of the campaign lifecycle across platforms: Nexxen TV Home Screen: Available programmatically as a first-to-market offering, Nexxen’s exclusive native Smart TV units meet consumers at their most attentive moment, before they stream content. Currently, native Smart TV supply from V (formerly VIDAA, the operating system found on Hisense, Toshiba and other leading OEM brands globally) is available programmatically. Nexxen Discovery: Defines the audience with a powerful combination of real-time consumer insights across TV, web and social. Cross-platform planner: Leveraging nexAI, Nexxen’s proprietary AI solution, it surfaces the optimal cross-platform allocation with a data-driven strategy that allocates streaming and linear TV budgets across diverse designated market areas (“DMAs”). TV Intelligence: Amplifies audiences with a unique blend of Smart TV automatic content recognition (“ACR”) data, streaming media data and set-top-box data. Cross-platform buying: Enables activation across platforms, capitalizing on Nexxen’s premium publisher partnerships and unique activation opportunities across CTV and linear TV. Unified measurement: Provides a holistic view of the campaign across platforms. “Advertisers don’t have the luxury of planning for a version of TV that may exist five years from now – they have budgets to deploy and results to deliver today,” said Kevin Maloy, Vice President, Advanced TV Solutions, Nexxen. “Nexxen TV’s foundation of data and technology reflects how consumers are actually watching today – across formats and channels – while opening up new, high-attention, high-impact inventory, from premium live environments to the Smart TV home screen. By unifying audience discovery, planning and activation across linear and CTV, we can deliver performance now and stay prepared for what comes next.” “Understanding our clients’ business goals is only half the battle; executing them in a fragmented landscape is the real challenge. To advocate effectively for our clients, we need to ensure every media dollar works as hard as possible. Nexxen has been a vital piece of solving this puzzle,” said Nichole Maggio, Director of Media, Luquire. “Nexxen’s expertise in cross-channel data allowed us to execute a strategy that was both seamless and highly efficient; we eliminated waste and maximized reach. This partnership gave us the ability to layer in precise digital targeting, resulting in a campaign that was as accountable as it was effective.” About Nexxen Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise. Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen and TCL partnership and any benefits or insights associated with the partnership as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen TV, Discovery Tool, cross-platform tools, and measurement offerings. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine/Russia war, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (SEC.gov | Home ) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Nexxen DSP Delivers Full-Funnel Performance with AI-Powered Optimization and Incrementality Measurement

Linkedin Integrated suite of solutions helps advertisers reduce manual heavy lifting on campaigns and gain a clearer view of true performance New York, NY, March 24, 2026 — Nexxen, the advertising technology platform powered by unique data and media, today highlighted the full-funnel performance capabilities available within its demand-side platform (“DSP”), Nexxen DSP. The capabilities span a set of integrated and AI-led optimization, measurement and reporting tools, enabling advertisers and media buyers to maximize outcomes while reducing in-flight manual work. Full-funnel performance brings together multiple DSP assets to help brands make the most of their media dollars and better understand the factors driving results, including: In-Flight Optimization (“IFO”): Unify offline signals and optimize campaigns in real time Performance Algorithms from nexAI: Maximize campaign effectiveness leveraging Nexxen’s suite of AI-driven tools, no matter the KPI Auto-Allocation: Automatically optimize toward the best performing tactics Incrementality Testing via Ghost Bidding: Determine which tactics are driving the strongest performance nexAI-Powered In-Platform Reporting: Equip teams with data and insights to make informed decisions Unlike traditional performance stacks, where optimization and measurement can live in separate tools, Nexxen’s approach is holistic, powered by unique data from both the demand- and supply-sides of its tech stack. Leveraging signals from sources including automatic content recognition (“ACR”) data as well as audience insights from Nexxen Discovery, Nexxen’s unified platform can inform smarter decisions and deliver more meaningful results. “Fragmentation has made performance measurement increasingly difficult, particularly when viewing takes place in a CTV environment and conversion takes place later on another device – connecting TV exposure to downstream actions is rarely straightforward,” said Kara Puccinelli, Chief Customer Officer, Nexxen. “Full-funnel performance in Nexxen DSP helps advertisers optimize while campaigns are in flight and measure real lift, ultimately connecting upper-funnel impact to lower-funnel outcomes. As a result, our clients can see the whole picture – understanding which channels and tactics are creating demand, and which are converting it.” “Attribution modelling only goes so far in understanding our return on investment. Nexxen DSP’s incrementality feature gives our clients the clearest understanding of their performance, so we can focus on spending on the audiences that drive outcomes,” said Justin Manus, Chief Technology Officer, Tinuiti. The full-funnel performance suite is available now within Nexxen DSP, with additional enhancements planned throughout the year. About Nexxen Nexxen is the advertising platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise. Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the performance of the Nexxen DSP, its AI-powered optimization capabilities and any benefits or insights associated with such offerings as well as any benefits associated with any of Nexxen’s offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Management Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the war and hostilities between the U.S. Israel, Hamas, Hezbollah and Iran, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Nexxen and Adform Expand Availability of Exclusive ACR Data

Linkedin Strategic collaboration enhances exclusive data access for advertisers in Germany, the U.K. and beyond London, 12 March 2026 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with media-buying platform Adform, enabling its clients to access Nexxen’s exclusive automatic content recognition (“ACR”) data. Designed to strengthen advertisers’ digital media investments through advanced cross-channel and cross-device targeting, the partnership will initially launch in Germany and the U.K., followed by France later in 2026. Through this integration, Adform’s clients, including leading brands and agencies, can leverage Nexxen’s ACR data segments to deepen their understanding of audience behaviour and preferences. Segments are categorised by streaming platform, genre, network, program, tentpole event and brand-level ad exposure, providing a more integrated and thorough analysis of TV-viewing data. With ACR data broadly held within and fragmented among walled gardens, Nexxen’s syndication of its exclusive data to other demand-side platforms (“DSPs”) and partners enables buyers to improve the precision and effectiveness of their campaigns across the advertising ecosystem. “We recognize the significant potential of ACR data to provide advertisers with deep insights into their audiences’ viewing habits, guiding their multi-platform strategies,” said Oscar Rondon, Vice President, Data and Measurement Solutions, Nexxen. “Our goal is to equip brands with comprehensive, actionable data that can be seamlessly utilised across their platform of choice, and our collaboration with Adform achieves just that – ultimately expanding the availability of our data-driven solutions.” “Advertisers are seeking more transparent and actionable ways to understand how TV and digital exposure work together,” said Stefan Sommer, Senior Vice President, Global Sales and Partnerships, Adform. “By integrating Nexxen’s ACR data into Adform’s platform, we are enabling our clients to plan, activate and measure campaigns with greater precision across channels. This partnership strengthens our ability to deliver privacy-conscious, data-driven solutions that help brands make smarter investment decisions in an increasingly converged media landscape.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetisation, measurement and optimisation – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel, maintains offices throughout the United States, Canada, Europe and Asia-Pacific and is traded on the NASDAQ (NEXN). For more information, visit www.nexxen.com. About Adform Adform is a powerful and safe media buying platform, with a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including the partnership between Nexxen and Adform, including but not limited to the anticipated benefits related thereof, as well as any other statements related to Nexxen’s future financial results and operating performance. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to risks related to the ability of the parties to realize the anticipated benefits of the potential partnership. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership. For more information, please contact: NexxenGenevieve WheelerCommunications Directorgwheeler@nexxen.com AdformBlanca San MartínBlanca.Sanmartin@adform.com Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

From Acquisition Fragmentation to Atlas: Building Unified Observability at Scale

Linkedin Icon-xtwitterlogo-black Part 1: Our transformation journey from fragmented monitoring to a unified platform supporting 6,000 servers globally The Challenge: When Growth Creates Complexity At Nexxen, our platform is built both through internal development and strategic M&A. While each acquisition brings new talent and technology, it also brings new monitoring tools – InfluxDB, Graphite, scattered Prometheus instances. Prior to our recent phase of rapid expansion, we were primarily a Datadog shop, but as our data center footprint expanded globally, our monitoring costs were growing faster than our infrastructure. Every new server meant new metrics. Every new application meant new dashboards. Every new team meant new monitoring requirements. Our observability costs were growing rapidly. We faced a choice: accept ever-increasing monitoring expenses or find a better way. We knew we needed a change. Enter Project Atlas – our ambitious initiative to bring metrics and logs under one unified roof. The Vision: Best of Both Worlds But here’s where our story takes an interesting turn. Instead of the typical rip-and-replace approach that many companies take, we chose a different path. We looked at our existing tools with fresh eyes and asked: What if we kept the best parts and built something new for everything else? Datadog wasn’t the problem – it was excellent at network monitoring, APM, and those out-of-the-box integrations that just work. The problem was using it for everything. So, we made a strategic decision: keep Datadog for what it does best and build Project Atlas to handle the massive scale of metrics and logs that were driving our costs through the roof. This wasn’t just about consolidation – it was about reimagining what observability could look like. We envisioned a platform that could: Handle massive scale (spoiler: we’re now monitoring 35 million active series) Provide disaster resilience during data center outages Scale cost-effectively as we grow Serve as an internal SaaS for our global teams Complement our existing Datadog investment Our centerpiece for metrics? Grafana Mimir. It gave us the horizontally scalable, highly available backend needed to handle our ambitious requirements. For logs, we chose Grafana Loki—which we’ll cover in detail in Part 2 of this series. The Numbers That Tell Our Story Today, our Atlas platform monitors 6,000+ servers globally, tracking 35+ million active metric series through Grafana Mimir, while ingesting ~340 TB of logs monthly (~470 GB/hr average) through Grafana Loki. The Technical Journey: Building for Scale Architecture Decisions That Mattered We chose to host Mimir and Loki in AWS while keeping our applications in on-premises data centers. This wasn’t just about cloud-first thinking – it was about resilience and scalability. Why Cloud for Atlas We deployed Atlas in AWS to deliver a resilient, cloud‑like observability experience that scales with our growth. Hosting Mimir and Loki in the cloud ensures visibility during on‑prem data center outages, enables dynamic scaling for high‑cardinality workloads, and simplifies global access for teams. To keep performance and costs balanced at scale, we knew we needed to adopt smarter caching strategies that could increase capacity while reducing infrastructure spend. Together, these decisions provide Atlas with a scalable, cost‑effective foundation for both metrics and logs as data volumes continue to grow. The Breakthrough: Learning from Giants Sometimes the best solutions come from unexpected places. While researching caching strategies, we stumbled upon a fascinating blog post from Grafana Labs about how they scaled their cloud logs infrastructure to handle 50TB. They had faced a similar challenge: massive data volumes, cost pressures, and the need for reliable caching at scale. Their solution was elegant: instead of throwing expensive RAM at the problem, they used NVMe-backed storage with Memcached. The trade-off was simple but powerful: accept a few extra milliseconds of latency in exchange for dramatically larger cache capacity at a fraction of the cost. We had our aha moment. This wasn’t just about logs – we could apply the same principles to both our Mimir metrics and Loki logs caching. Instead of building complex data center infrastructure or paying premium prices for massive RAM-only caches, we could deploy Memcached clusters on NVMe-backed EC2 instances. The Results of this Approach: Massive capacity and higher hit rates: We achieved dramatically larger cache capacity and increased our cache hit rates at a fraction of the cost of RAM-only solutions. Significant cost savings: We eliminated expensive direct connect costs and removed our reliance on datacenter caching infrastructure. Simplified, reliable architecture: By reducing moving parts and network dependencies, we significantly improved overall system reliability. Unified, scalable foundation: We established a single caching approach for both metrics (Mimir) and logs (Loki) that can easily grow alongside our data volume. The Reality: Scale Requires Work Those impressive numbers didn’t happen overnight. Mimir’s distributed architecture is powerful but complex – what works at 1 million series often does not translate cleanly to 35 million. Through methodical testing and iteration, we found the balance of resources, timeouts, and limits that could handle our scale cost-effectively. Real-World Impact The results speak for themselves: engineers troubleshoot faster with unified data, operations get consistent practices globally, and the business has predictable costs with room to scale. This represents significant progress for a team that started with five disparate monitoring tools and escalating costs. Lessons Learned: What We’d Tell Our Past Selves Embrace hybrid strategies. Combining build‑and‑buy approaches allowed us to scale observability without sacrificing capabilities where commercial tools excel. Design for scale early. Understanding metric cardinality and growth patterns upfront was critical to building a platform that could grow sustainably. Optimize for efficiency, not perfection. Strategic trade‑offs such as smarter caching enabled us to control costs while maintaining reliability and performance. The Transformation: Progress, Not Perfection Today, when that 3 AM alert goes off, our story is different. We’re not claiming observability is solved—rather, Atlas represents meaningful progress. Instead of context-switching between five different platforms, our engineers now work with just two unified tools – Atlas and Datadog. It’s measurable progress, and it’s making a real difference. Project Atlas has fundamentally changed how we think about observability

With Netflix Out, Paramount and WBD Could Reshape TV Advertising

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Inclusion Lists Reduce Buyer Exposure to MFA Before Impressions are Served

Linkedin Icon-xtwitterlogo-black MFA websites often outpace traditional blocklists, appearing and disappearing so quickly that advertisers often buy impressions before the sites are flagged. Jounce Media calls these “fleeting websites,” and they work like this: When an MFA site is flagged and blocked, a near-identical version often reappears under a new domain with the content and monetization strategy remaining the same, but the domain is new, with no history and no presence on blocklists nor audit tools. By the time that new domain is identified, spend has already occurred, and impressions have already been delivered. Jounce reports that in Q4 2025, newly launched websites accounted for roughly 2% of total web bid requests, representing a meaningful volume of impressions across the open web. Here at Nexxen, rather than relying on blocklists, we use inclusion lists to control how supply enters our SSP, so inventory is reviewed and scrutinized before impressions ever reach buyers. It is an approach that provides a more meaningful solution to decreasing advertiser exposure to MFA and combats fleeting websites head on. This methodology means that onboarding supply takes a little longer, but the payoff is well worth the wait. In fact, Jounce’s Chris Kane points out, “inclusion lists are a highly resilient solution for protecting buyers from fleeting MFA websites, and Nexxen’s long-standing adoption of a platform-wide inclusion lists demonstrates their commitment to marketplace quality. The broader industry would benefit from following Nexxen’s lead.” Using an inclusion list has made our supply as MFA-proof as possible. And, even when put on our inclusion list, our approved supply is not treated as static. Our lists are re-evaluated on a recurring basis, by a team of experts who work daily on platform health and safety and compliance to ensure that we are doing the best possible job of providing high-quality supply in our SSP. We combine internal review with third-party quality signals from partners such as Jounce, DeepSee and DoubleVerify. This overall approach helps ensure that Nexxen’s approved inventory continues to meet quality standards over time and that advertisers can rely on Nexxen supply to reach the audiences they need to reach. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

The Trade Desk Introduces the Ventura Ecosystem to Advance the Future of CTV Advertising; V and Nexxen Join as the First Collaborators

Linkedin The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimized marketplace for CTV advertising Ventura, Calif. — February 24, 2026 — Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next step in its vision to optimize programmatic advertising in connected TV (CTV) with the launch of the Ventura Ecosystem. The Ventura Ecosystem is an industry collaboration that brings global TV operating systems and streaming platforms together to create a more transparent and revenue‑optimized marketplace, so the industry can continue to grow and thrive. Through the Ventura Ecosystem, participants can leverage Ventura’s monetization toolset to help unlock more revenue opportunities and realize the full value of CTV advertising. V (previously VIDAA TV OS) powers more than 50 million connected devices worldwide, and Nexxen, a global – unified advertising technology platform with deep expertise in data and advanced TV, are the first companies to join the Ventura Ecosystem. “While media consolidation may receive the attention, streaming’s future depends on something else: a healthy ecosystem with fair platforms and advertising that works,” said Matthew Henick, SVP, Consumer Products, The Trade Desk. “Most TV operating systems today are owned by companies that are focused on their own agendas, rather than strengthening the broader marketplace and creating winning opportunities for everyone. The Ventura Ecosystem is different; we’re building it together with contributors, like V and Nexxen, to create an open marketplace centered around collaboration and delivering value to all Ventura Ecosystem participants.” V and Nexxen Join the Ventura EcosystemBeginning today, TV operating system V and global advertising technology platform, Nexxen, have signed on as the first Ventura Ecosystem collaborators. Last year, Nexxen introduced the ability to programmatically activate premium native smart TV advertising through a strategic multiyear agreement with the V operating system across many OEM’s, inclusive of Hisense and Toshiba televisions. Now, programmatic access to that CTV inventory is also available through Nexxen, with plans to be powered by the Ventura Ecosystem. “When I met with The Trade Desk, I realized we share a similar vision: offer advertisers and industry partners a more open and equitable OS and advertising supply chain. That’s the promise of V as an independent TV OS. This is the beginning of a great journey for V, Nexxen and The Trade Desk’s Ventura,” said Guy Edri, CEO, V. “With last year’s launch of programmatic activation capabilities in our growing CTV OEM marketplace, led by V (previously VIDAA), Nexxen has assumed a leadership role in an industry that historically lacked standardization, transparency and efficiency. Leveraging our full-stack ad tech platform, we are innovating in ways that enable CTV OEMs to monetize their inventory, and buyers to seamlessly reach highly engaged audiences at moments of key decision-making,” said Ofer Druker, CEO, Nexxen. “In aligning with The Trade Desk’s Ventura, we are intentionally and broadly opening the opportunity. Our agreement represents the next major step in evolving the ways CTV is bought for the better.” Lightweight Integration to Help Maximize Impact Integration with the Ventura Ecosystem is simple. The Ventura monetization engine can be activated with minimal effort to unlock revenue quickly, while participating operating systems maintain control of their brand, system, and user experience. Through collaboration and development of industry standards, the intent is for Ecosystem contributors to gain access to increased programmatic demand, better CPMs, and stronger fill rates through seamless access to The Trade Desk’s ad tech solutions, including: OpenPath: Offers a simplified, direct connection between ad buyers and sellers Unified ID 2.0/EUID: Identity solution that enables holistic targeting and measurement in a privacy-conscious way OpenAds: Designed to increase fairness, transparency, and trust in the supply chain OpenPass: A single sign-on solution that offers a more personalized user and advertising experience Ventura is building a future of CTV advertising where value and revenue can flow to those building the TV experience, and where viewers can enjoy a better streaming experience. More partners are expected to join the Ventura Ecosystem soon, further expanding its reach and impact. About Ventura The Trade Desk’s Ventura is a streaming platform designed to drive a fairer and more transparent streaming ecosystem for OEMs, advertisers, and media publishers. Ventura helps unlock new revenue streams for OEMs, optimize advertising impact for brands, and helps fund the next generation of great shows, movies, and news. Above all, it places the viewer at the center, ensuring a seamless and captivating journey that sets a new standard for the future of television. Learn more at VenturaTVOS.com. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on Nasdaq (NEXN). For more information, visit www.nexxen.com. About V Launched in 2014, VIDAA is a global leader in smart TV platforms, offering cutting-edge technology and user-friendly experiences. With more than 400 brand partners and over 50 million connected devices worldwide, VIDAA provides viewers with access to a broad range of global and local content, with a focus on ease of use, speed, and security. VIDAA’s platform is known for its seamless integration of apps, streaming services, and live TV, delivering an all-in-one entertainment hub to millions of homes. Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or

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