Contact Us

Archives

Nexxen Introduces Measurement and Optimization to Nexxen Health, with First-to-Market Auto Allocate in Nexxen DSP Powered by PurpleLab

Linkedin Performance DSP brings targeting, activation, optimization and measurement into one workflow for health and pharmaceutical advertisers Expanded integration with PurpleLab® adds real-world health intelligence that improves accuracy and verified outcome performance New York, December 11, 2025 — Nexxen, a global, flexible advertising platform with deep expertise in data and advanced TV, today announced the introduction of measurement and optimization into Nexxen Health, its technology suite enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and streaming formats, while maintaining privacy compliance. The launch sees the first-to-market availability of Auto Allocate in Nexxen DSP, which uses real-time signals to identify high-quality audiences and shift ad spend toward interested users as campaigns run. Powered by PurpleLab, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the United States, Auto Allocate solves a core challenge and drives performance for health and pharmaceutical marketers who previously relied on fragmented data and delayed insights to adjust campaigns. Nexxen DSP applies offline action data, so budgets can optimize dynamically toward strategic audience quality and verified patient metrics. “As someone managing pharma campaigns every day, having automated outcome-driven optimization makes a huge difference. When the DSP can react to real-world health signals while we’re live, it helps us shift spend toward what’s actually working. It saves us time, improves efficiency and makes our optimizations more meaningful,” said Edward Goldschmid, Supervisor, Programmatic, SSCG Media Group. “PurpleLab and Nexxen are on the same page when it comes to helping advertisers act on real, clinically grounded signals — not guesses or proxies,” said Scott Ronay, General Manager, Advertising, PurpleLab. “By adding our real-world health intelligence straight into the Nexxen DSP, buyers can optimize in real time and clearly see which audiences and activations are truly moving the needle. This integration is a great step forward for health and pharma advertisers who want data integrity, accountability and scale all in one place.” To support mid- and post-campaign validation, Nexxen is adding PurpleLab Measurement and Reporting in Nexxen DSP. Advertisers will receive outcome reporting that covers audience quality, script lift and other metrics. With these additions, Nexxen DSP now supports the full pharmaceutical campaign lifecycle, bringing together targeting, activation, optimization and measurement in one platform, to drive best-in-class performance for agencies and brands. “Health and pharmaceutical advertisers need technology that helps them reach interested audiences in a compliant and precise way while understanding what their campaigns deliver,” said Kara Puccinelli, Chief Customer Officer, Nexxen. “Bringing targeting, activation, optimization and measurement together inside the Nexxen DSP gives buyers a unified workflow that connects spend to verified outcomes and helps them make faster, more informed decisions.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible, and unified technology stack comprises a demand-side platform (“DSP”), and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com About PurpleLab PurpleLab® is a healthcare analytics company dedicated to driving value-driven innovation across the healthcare continuum. Its no-code analytics platform, HealthNexus®, empowers life sciences, payers, providers, advertisers, and other healthcare stakeholders to develop real-world evidence (RWE), demonstrating the effectiveness of novel therapeutics or clinical strategies in saving lives and reducing costs. The company is also a member of the Interactive Advertising Bureau (IAB), Network Advertising Initiative (NAI), adhering to the highest standards for responsible data collection and usage in digital advertising. Additionally, PurpleLab holds HiTRUST certification, meeting the rigorous security and privacy requirements essential in healthcare data management. For more information, visit purplelab.com. For more information, please contact: Nexxen, Caroline Smith, VP, Communications csmith@nexxen.com PurpleLab, Claudia Santos, claudia@publicize.co Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen and PurpleLab partnership and any benefits or insights associated with the partnership as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Auto Allocate Toole, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only

Nexxen is latest programmatic player to widen TV’s live sports window

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Nexxen Launches Nexxen Sports, Connecting Brands with Highly Engaged Live Sports Viewers

Linkedin New solution suite and site enhance sports advertising – across screens and seasons – with data, creative and premium supply New York, December 9, 2025 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the launch of Nexxen Sports, a new suite of solutions that combines premium, live sports content with data-driven audience insights, targeting and dynamic creative to connect brands with highly engaged sports fans across devices. According to Nexxen’s Inside Live Sports research, 48% of Americans watch live sports, with 85% of them tuning in weekly or more. Built on Nexxen’s unified, data-led platform, including a demand-side platform (“DSP”) and supply-side platform (“SSP”), Nexxen Sports enables advertisers to reach and engage these viewers during both regular season matchups and global tentpole moments, like FIFA’s 2026 World Cup. Specifically, Nexxen Sports empowers brands to uncover unexpected audience affinities, plan the optimal cross-screen media mix and activate dynamic creative informed by data-driven insights, maximizing both engagement and performance. The offering also leverages Nexxen’s direct access to premium, cross-channel content and holistic measurement solutions to ensure advertisers can not only engage sports fans during live games, but also retarget them on second screens – a key capability, as 75% of fans use a second device while watching sports. With Nexxen Sports, brands and advertisers can: Create custom campaigns through a new microsite – selecting sports, audiences and creative formats, all tailored to specific marketing goals Access turnkey, pre-built packages around marquee events, such as FIFA’s 2026 World Cup, combining premium inventory with data-driven targeting to reach fans Stay connected year-round through campaigns that deliver consistent audience reach across seasons “Few moments rival the energy and scale of live sports. From the World Cup to local rivalries, they consistently deliver some of the most engaged audiences in media,” said Kevin Maloy, Vice President, Advanced TV Solutions, Nexxen. “Nexxen Sports builds on that engagement by giving advertisers a powerful way to connect with fans across every screen. From planning and activation to creative execution and measurement, it brings together Nexxen’s best capabilities in one place, helping brands turn audience passion into measurable performance.” “When it comes to live sports, advertisers need solutions that move as fast as fan behavior,” said Raman Khanna, Vice President, Addressable Strategy, KINESSO. “At KINESSO, we’re focused on setting that pace and helping brands harness data to make every impression more meaningful. Nexxen Sports enables precision targeting with creative activations to reach audiences when they’re most engaged.” “At FanDuel Sports Network, we’re redefining how local sports connect fans and brands through scale and innovation,” said Jim Keller, EVP, Head of Advertising and Sponsorship Sales, FanDuel Sports Network. “Through our partnership with Nexxen, FanDuel Sports Network has seen a 40% year-over-year lift, underscoring how data-driven activation and premium inventory deliver real value for advertisers and a more engaging experience for fans.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com For more information, please contact: Caroline Smith                  VP, Communications                           csmith@nexxen.com The information in this press release about FanDuel is based on data provided by FanDuel to Nexxen. This information has not been independently verified by Nexxen, and the Company cannot confirm its accuracy. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen Sports offering and any benefits or insights associated with such activities as well as any benefits associated with any of Nexxen’s offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Management Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand;  global conflicts and war, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Life at Nexxen with Yair Shilo

Linkedin Icon-xtwitterlogo-black Life at Nexxen is a blog series spotlighting our employees – from their career journeys and go-to advice to the rituals and activities that make up their days here at Nexxen. In this edition of Life at Nexxen, we spoke with Yair Shilo, a Product Manager based in our Tel Aviv office. How did your journey at Nexxen start? I joined Taptica in 2017 in Publisher Relations, supporting mobile UA. That role gave me foundational exposure to adtech, supply dynamics, and performance-driven buying. I later transitioned into Tremor Video DSP as a Programmatic Trader, eventually managing and directing teams. Those years shaped my product philosophy: capabilities should accelerate decision-making, not slow it down. What led you from Director of Programmatic Operations into Product? I’ve always been drawn to removing operational friction. If something is repetitive or slows teams down, I immediately start thinking about how to streamline or automate it. Over time, I became a natural bridge between Ops and Product, translating pain points into solutions and helping validate improvements. Moving into Product allowed me to scale that impact across all users, not just a single team. Can you describe the DSP org and your role within it? Our DSP Product organization is split across UX and runtime. I sit within the UX group, owning reporting, analytics, and the core DSP UI workflows. My work focuses on turning complex programmatic data into actionable insights and designing flows that help traders move faster, make better decisions, and avoid costly mistakes. I collaborate closely with engineering and design as well as other PMs to define problems, shape solutions, and ship capabilities that streamline the campaign lifecycle. I believe in keeping teams flat and collaborative so decisions move quickly and context stays close to the people building the product. How do Product Managers work with Engineering at Nexxen? I partner with a dedicated, domain-focused engineering team called FLY. My role is to translate user and business needs into clear requirements, prototype solutions directly, often using Vibe coding, and work with design on the final user experience. Engineering brings technical insight and feasibility checks, and together we iterate until we land on a solution that addresses the underlying problem, not just the initial request. A flat, open working style, supported by AI-assisted tools, helps us iterate faster and stay aligned. How do Product teams source and use user feedback? We collect feedback through direct conversations, internal teams, feature requests, structured UX sessions, and surveys. The hard part isn’t collecting feedback – it’s prioritizing it. I look for patterns that impact workflow efficiency, clarity, or performance. When multiple signals point to the same friction point, that becomes a priority. My focus is on filtering noise and ensuring we address the issues that truly matter. You were involved in the Tremor – Amobee DSP consolidation. What helped you and your team complete that project? The consolidation was one of the most challenging and high-impact efforts I’ve worked on. We had to merge workflows and standardize operations across two DSPs while keeping active campaigns healthy. We succeeded because of strong cross-functional alignment and a willingness to challenge legacy assumptions when they held the platform back. It required focus, trust, and a shared belief in building something better. Do you have a routine that helps you start or end your workday? My mornings always starts with a cup of coffee, and syncing with my engineering partners. Quick hallway conversations with other PMs often solve problems faster than formal meetings. How do you spend your time outside of work? Most of my time goes to my four kids: a 7-year-old, a 5-year-old, and 1-year-old twins. When I get a rare quiet moment, you’ll usually find me running, watching almost any elite sports I can find, or losing myself in a TV series a puzzle, or a quick brain game. I used to travel and play guitar more often, but these days, squeezing in those passions feels like a little victory. A closing thought? I believe every problem has a solution. I like to challenge existing paradigms, cut through noise, and break down complex challenges together with the people closest to the work. I’m lucky to work with incredibly bright, fun people who make the tough problems energizing rather than overwhelming. That’s what motivates me. Building capabilities that create real impact, and today, with AI and new tools, there’s an even greater opportunity to do so.   Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Netflix buying Warner Bros and what it means for the ad ecosystem

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Predictions 2026: A New Era for TV?

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Suh: DIS Streaming Momentum Strong, Live TV & IPs Offer Wide Growth Runway

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

The Streaming Ad Boom Is Just Getting Started

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

© 2025 Nexxen International Ltd. All rights reserved.

Contact Us