Nexxen’s 2026 World Cup Forecast Helps Advertisers Plan for Fragmented TV Landscape
Linkedin New research and proprietary insights reveal where fans will watch, and how quickly audiences may shift if streaming access expands New York, January 7, 2026 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today launched a new predictions report on the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present and future audience behavior. Through data-driven forecasts based on historical trends and current analysis, the report offers advertisers directional insights into how, and where, fans will be watching and engaging, helping them guide planning. With the tournament coming to North America and expanding to 48 teams, Nexxen’s report highlights a key reality for marketers: World Cup audiences are growing, but viewing is splintering faster than ever across streaming and linear environments. Specifically, it reveals several shifts for which advertisers should be planning including: U.S. interest in soccer is up by 48% – North America hosting has emerged as a top driver of increased interest Streaming has become the default for a significant share of fans, with 43% planning to watch via streaming/apps and virtual multichannel video programming distributors (“vMVPDs”), reflecting a 14% jump from 2022 If free streaming options appear, as they did just before the Super Bowl in 2025, fans will move fast — 87% say they would watch matches on a free ad-supported streaming (“FAST”) service, if it becomes available “Where to watch” confusion is widespread, with 90% of intended viewers incorrectly naming at least one platform they believe will carry matches Through Nexxen’s unified platform – spanning a supply-side platform (“SSP”), and demand-side platform (“DSP”), with the Nexxen Data platform at its core – as well as solutions like the recently launched Nexxen Sports, advertisers can activate these insights to reach and engage fans across screens, even as viewing shifts. The report combines data from Nexxen Discovery, the company’s proprietary planning and insights tool that tracks audience behaviour across screens, with analysis of historical viewing patterns and a 2025 consumer survey of 1,000+ U.S. adults (English- and Spanish-speaking) intending to watch the tournament. Nexxen’s full 2026 FIFA World Cup predictions report is available now. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding any of Nexxen’s offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; ,including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. For more information, please contact: Genevieve WheelerCommunications Directorgwheeler@nexxen.com Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
01/05/26: Cynopsis Media Tech Update
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Ad Tech and CTV Experts Forecast 2026’s Biggest Trends
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After an Uncertain 2025, Bold Predictions for 2026
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Streaming Wars Heat Up: PSKY, NFLX, and DIS Battle for Content and Sports Rights
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Roundup: Streaming Industry Predictions for 2026
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Coworking with Irina Katsnelson
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Nexxen and News Australia Unite to Bring Premium, Ad-Supported Streaming Inventory to Australian Advertisers on Tubi
Linkedin The initiative connects brands with Australia’s Largest Content Collection from Tubi Sydney, 14 December, 2025 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a new collaboration with Tubi, one of the world’s fastest-growing free streaming platforms. The initiative gives advertisers access to Tubi’s premium, ad-supported inventory through the Nexxen Supply Side Platform (“SSP”), opening new opportunities to engage Australia’s growing base of streaming audiences. Tubi Australia’s viewer hours have grown 50%* since shifting its sales representation to News Australia. With the region’s largest library of streaming content with over 125,000 titles and episodes, Tubi is powered by a diverse content slate that reaches every viewer, from blockbuster films, Hollywood classics, to Tubi Originals and multifaceted Creator content. For advertisers, Tubi offers incremental reach and highly engaged streaming audiences, spanning a wide range of interests and demographics. By integrating Tubi’s inventory within the Nexxen SSP, brands can extend their presence across premium, ad-supported environments that complement the broader streaming ecosystem. “We’re excited to work with Tubi to expand our streaming offering for advertisers,” said Adam Hunt, VP Business Development and Partnerships, JAPAC, Nexxen. “Tubi brings scale, engagement and an ad-supported experience built for today’s streaming habits. Combined with Nexxen’s unique data, activation and measurement capabilities, this gives brands more data-driven and effective ways to reach audiences across streaming, while strengthening the impact of their existing broadcast and cross-screen strategies,” he said. “Tubi continues to redefine what free streaming platforms can offer viewers and advertisers alike,” said Dianna Molinaro, Head of Streaming and Digital Strategy, News Australia. “With the lightest ad load in the region across premium studio content, working with Nexxen allows us to expand access to our inventory programmatically to deliver advertisers greater addressability, transparency and measurement across Connected TV.” This collaboration also strengthens Nexxen’s broader relationship with News Australia, which represents Tubi locally, and reflects ongoing efforts between both companies to explore further data-led insights and more transparent and measurable outcomes for advertisers across all screens. *Source: Tubi Internal Data CTV Viewer Hours Feb-Oct 2025. Tubi data is not confirmed by Nexxen. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible, and unified technology stack comprises a demand-side platform (“DSP”), and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com About Tubi Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including nearly 300,000 movies and TV episodes and nearly 400 exclusive originals. With a passionate fanbase and over 100 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen and Tubi partnership and any benefits or insights associated with the partnership as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
Nexxen Introduces Measurement and Optimization to Nexxen Health, with First-to-Market Auto Allocate in Nexxen DSP Powered by PurpleLab
Linkedin Performance DSP brings targeting, activation, optimization and measurement into one workflow for health and pharmaceutical advertisers Expanded integration with PurpleLab® adds real-world health intelligence that improves accuracy and verified outcome performance New York, December 11, 2025 — Nexxen, a global, flexible advertising platform with deep expertise in data and advanced TV, today announced the introduction of measurement and optimization into Nexxen Health, its technology suite enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and streaming formats, while maintaining privacy compliance. The launch sees the first-to-market availability of Auto Allocate in Nexxen DSP, which uses real-time signals to identify high-quality audiences and shift ad spend toward interested users as campaigns run. Powered by PurpleLab, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the United States, Auto Allocate solves a core challenge and drives performance for health and pharmaceutical marketers who previously relied on fragmented data and delayed insights to adjust campaigns. Nexxen DSP applies offline action data, so budgets can optimize dynamically toward strategic audience quality and verified patient metrics. “As someone managing pharma campaigns every day, having automated outcome-driven optimization makes a huge difference. When the DSP can react to real-world health signals while we’re live, it helps us shift spend toward what’s actually working. It saves us time, improves efficiency and makes our optimizations more meaningful,” said Edward Goldschmid, Supervisor, Programmatic, SSCG Media Group. “PurpleLab and Nexxen are on the same page when it comes to helping advertisers act on real, clinically grounded signals — not guesses or proxies,” said Scott Ronay, General Manager, Advertising, PurpleLab. “By adding our real-world health intelligence straight into the Nexxen DSP, buyers can optimize in real time and clearly see which audiences and activations are truly moving the needle. This integration is a great step forward for health and pharma advertisers who want data integrity, accountability and scale all in one place.” To support mid- and post-campaign validation, Nexxen is adding PurpleLab Measurement and Reporting in Nexxen DSP. Advertisers will receive outcome reporting that covers audience quality, script lift and other metrics. With these additions, Nexxen DSP now supports the full pharmaceutical campaign lifecycle, bringing together targeting, activation, optimization and measurement in one platform, to drive best-in-class performance for agencies and brands. “Health and pharmaceutical advertisers need technology that helps them reach interested audiences in a compliant and precise way while understanding what their campaigns deliver,” said Kara Puccinelli, Chief Customer Officer, Nexxen. “Bringing targeting, activation, optimization and measurement together inside the Nexxen DSP gives buyers a unified workflow that connects spend to verified outcomes and helps them make faster, more informed decisions.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible, and unified technology stack comprises a demand-side platform (“DSP”), and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com About PurpleLab PurpleLab® is a healthcare analytics company dedicated to driving value-driven innovation across the healthcare continuum. Its no-code analytics platform, HealthNexus®, empowers life sciences, payers, providers, advertisers, and other healthcare stakeholders to develop real-world evidence (RWE), demonstrating the effectiveness of novel therapeutics or clinical strategies in saving lives and reducing costs. The company is also a member of the Interactive Advertising Bureau (IAB), Network Advertising Initiative (NAI), adhering to the highest standards for responsible data collection and usage in digital advertising. Additionally, PurpleLab holds HiTRUST certification, meeting the rigorous security and privacy requirements essential in healthcare data management. For more information, visit purplelab.com. For more information, please contact: Nexxen, Caroline Smith, VP, Communications csmith@nexxen.com PurpleLab, Claudia Santos, claudia@publicize.co Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen and PurpleLab partnership and any benefits or insights associated with the partnership as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Auto Allocate Toole, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only
Nexxen is latest programmatic player to widen TV’s live sports window
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