Life at Nexxen with Kristin Grumhaus
We’re kicking off this year’s Life at Nexxen series with Senior Account Manager, Kristin Grumhaus. Kristin shares why she wanted to work on our Client Success team, what she loves about working with our clients now, and her latest thriller novel recommendation.
How AI Is Transforming Advertising During the Big Game
The Big Game is about more than just football — it’s the pinnacle event for advertisers. Each year, brands invest millions in 30-second ad spots, enlisting celebrities and using humor to create memorable moments. But what truly drives success for these ads? Is it the celebrity cameo, the emotional narrative or something else entirely? Nexxen […]
Charting the Future at Connexxion ’25: Nexxen’s Exploration of ‘What’s Next’
Nexxen’s second annual sales conference, Connexxion ’25, was held last month in the vibrant city of New Orleans, serving as a convergence point for discussions about the future. Over the course of a few jam-packed days, more than 200 global attendees were immersed in a series of insightful sessions and panels exploring pathways for growth […]
Four Winning Brand Strategies for the Big Game
In 2024, more than 123 million viewers tuned into the Big Game, making it the most-watched TV event of all time. Think on that – in the history of American television viewership, last year’s showdown between the Chiefs and 49ers took the number one spot, beating out every other pivotal media event (like the moon […]
Innovating at Scale – Practices from Within Nexxen Engineering (Part 2)
At Nexxen, the stability of our platform is core to our engineering team’s mission, ensuring that our customers have a seamless experience while we continue to innovate at a fast pace. To achieve this, we rely on our ability to make small, incremental changes, push them to our production systems quickly, and immediately see the […]
Innovating at Scale – Practices from Within Nexxen Engineering (Part 1)
At Nexxen, the stability of our platform is core to our engineering team’s mission, ensuring that our customers have a seamless experience while we continue to innovate at a fast pace. To achieve this, we rely on our ability to make incremental changes, push them to our production systems quickly, and immediately see the impact […]
Life at Nexxen with Erin Frey
For the latest edition in the series, we talked with Erin Frey, a Senior Account Executive based out of our Chicago office. Erin shares advice for building relationships in sales, how to deal with setbacks, and her current favorite restaurants in Chicago.
Creative Optimization in the Age of CTV and Digital Video: A Q&A with Les Seifer, SVP, Global Creative
The demand for highly effective, personalized creative has never been greater – particularly across CTV and digital video. But while the advertising industry leverages data in almost every aspect of digital media planning, one area where we’re lagging is creative optimization. So, how can brands leverage data to increase the relevance of their campaigns to […]
Life at Nexxen with Chris Wieland
In this installment of Life at Nexxen, Engineering Manager Chris Wieland shares what he enjoys most about his work, his favorite music venue in New York, and how curiosity led him to adtech.
Million Ads Machine: How Nexxen Runs an Accurate, High-Performance Ad Scoring Platform
In the fast-paced world of digital advertising, the ability to efficiently rank and score millions of ads in real-time is paramount to success. As advertisers increasingly demand measurable results tailored to their unique campaign objectives, the challenge for Demand-Side Platforms (DSPs) intensifies. How do we strike the perfect balance between speed, accuracy, and scalability in […]