From Acquisition Fragmentation to Atlas: Building Unified Observability at Scale
Linkedin Icon-xtwitterlogo-black Part 1: Our transformation journey from fragmented monitoring to a unified platform supporting 6,000 servers globally The Challenge: When Growth Creates Complexity At Nexxen, our platform is built both through internal development and strategic M&A. While each acquisition brings new talent and technology, it also brings new monitoring tools – InfluxDB, Graphite, scattered […]
Inclusion Lists Reduce Buyer Exposure to MFA Before Impressions are Served
Linkedin Icon-xtwitterlogo-black MFA websites often outpace traditional blocklists, appearing and disappearing so quickly that advertisers often buy impressions before the sites are flagged. Jounce Media calls these “fleeting websites,” and they work like this: When an MFA site is flagged and blocked, a near-identical version often reappears under a new domain with the content and […]
The Most Underrated Ad Placement in TV Is Hiding in Plain Sight
Linkedin Icon-xtwitterlogo-black When you turn on your TV to find the latest streaming show, have you noticed something different on your home screen? That big banner front and center that used to be reserved to promote a streamer’s newest show is now offering up a message from one of your favorite brands. And this under-the-radar […]
Life at Nexxen with Yair Shilo
Linkedin Icon-xtwitterlogo-black Life at Nexxen is a blog series spotlighting our employees – from their career journeys and go-to advice to the rituals and activities that make up their days here at Nexxen. In this edition of Life at Nexxen, we spoke with Yair Shilo, a Product Manager based in our Tel Aviv office. How […]
How We’re Solving Southeast Asia’s Measurement Challenge
Linkedin Icon-xtwitterlogo-black As Connected TV (“CTV”) reshapes the manner in which audiences engage with content, one piece of advertising real estate is emerging as a powerful gateway for brand discovery: the Smart TV home screen. In this Q&A, we speak with Amit Dadush, Managing Director at VIDAA, and Ally Appelbaum, Vice President, Global CTV Partnerships […]
Q&A: VIDAA and Nexxen on Unlocking Smart TV Advertising
Linkedin Icon-xtwitterlogo-black As Connected TV (“CTV”) reshapes the manner in which audiences engage with content, one piece of advertising real estate is emerging as a powerful gateway for brand discovery: the Smart TV home screen. In this Q&A, we speak with Amit Dadush, Managing Director at VIDAA, and Ally Appelbaum, Vice President, Global CTV Partnerships […]
Nexxen: Future-Ready Advertising Solutions for the Cookieless, Cross-Screen, and AI Era
From 0 to 60: Building a Longstanding Brand with the World’s Fastest Sport From 0 to 60: Building a Longstanding Brand with the World’s Fastest Sport
How Nexxen Reaches Fans in a Fragmented NFL Sports Landscape
Linkedin Icon-xtwitterlogo-black Around the world, fans increasingly search for clarity on how to watch NFL games. With rights scattered across linear TV and a growing mix of CTV platforms, many fans struggle just to find the action. Nexxen’s Inside Live Sports report reveals the challenge: 59% of fans say they struggle to find where games […]
Compound Innovation: How nexAI is Accelerating Discovery
Linkedin Icon-xtwitterlogo-black Over the last 50 years, Olympic winning times in the Men’s 100m Freestyle have dropped by 10%, or 5 whole seconds – that’s like taking 10 meters off the length of the race. How is that possible, you ask? How have we achieved these gains? Have we figured out how to grow flippers? […]
Life at Nexxen with Tyler Norwood
Linkedin Icon-xtwitterlogo-black Life at Nexxen is a blog series spotlighting our employees – from their career journeys and go-to advice to the rituals and activities that make up their days here at Nexxen. In this edition of Life at Nexxen, we spoke with Tyler Norwood, Senior Business Development Manager based in the U.S. west coast. […]