How We’re Solving Southeast Asia’s Measurement Challenge
Linkedin Icon-xtwitterlogo-black As Connected TV (“CTV”) reshapes the manner in which audiences engage with content, one piece of advertising real estate is emerging as a powerful gateway for brand discovery: the Smart TV home screen. In this Q&A, we speak with Amit Dadush, Managing Director at VIDAA, and Ally Appelbaum, Vice President, Global CTV Partnerships […]
Q&A: VIDAA and Nexxen on Unlocking Smart TV Advertising
Linkedin Icon-xtwitterlogo-black As Connected TV (“CTV”) reshapes the manner in which audiences engage with content, one piece of advertising real estate is emerging as a powerful gateway for brand discovery: the Smart TV home screen. In this Q&A, we speak with Amit Dadush, Managing Director at VIDAA, and Ally Appelbaum, Vice President, Global CTV Partnerships […]
Nexxen: Future-Ready Advertising Solutions for the Cookieless, Cross-Screen, and AI Era
From 0 to 60: Building a Longstanding Brand with the World’s Fastest Sport From 0 to 60: Building a Longstanding Brand with the World’s Fastest Sport
How Nexxen Reaches Fans in a Fragmented NFL Sports Landscape
Linkedin Icon-xtwitterlogo-black Around the world, fans increasingly search for clarity on how to watch NFL games. With rights scattered across linear TV and a growing mix of CTV platforms, many fans struggle just to find the action. Nexxen’s Inside Live Sports report reveals the challenge: 59% of fans say they struggle to find where games […]
Compound Innovation: How nexAI is Accelerating Discovery
Linkedin Icon-xtwitterlogo-black Over the last 50 years, Olympic winning times in the Men’s 100m Freestyle have dropped by 10%, or 5 whole seconds – that’s like taking 10 meters off the length of the race. How is that possible, you ask? How have we achieved these gains? Have we figured out how to grow flippers? […]
Life at Nexxen with Tyler Norwood
Linkedin Icon-xtwitterlogo-black Life at Nexxen is a blog series spotlighting our employees – from their career journeys and go-to advice to the rituals and activities that make up their days here at Nexxen. In this edition of Life at Nexxen, we spoke with Tyler Norwood, Senior Business Development Manager based in the U.S. west coast. […]
Life at Nexxen with Catherine Dauphin
Linkedin Icon-xtwitterlogo-black Life at Nexxen is a blog series spotlighting our employees – from their career journeys and go-to advice to the rituals and activities that make up their days here at Nexxen. In this edition of Life at Nexxen, we spoke with Catherine Dauphin, Director of Client Success from our New York office. Catherine […]
The NBA Finals: A Marketing Slam Dunk
Every June, millions gather around screens to watch the NBA Finals, and brands that align with this cultural phenomenon often find themselves scoring big. Angel Rios, Manager, Product and Solutions Marketing, explores the impact and reach brands can have during this event, and how they can utilize this unmatched opportunity for success.
Life at Nexxen with Stephanie Baghai
Linkedin Icon-xtwitterlogo-black [Author’s Note – At the time of our conversation, Stephanie was a Delivery Manager, thus this article focuses on this team and area of the business.] In this edition of Life at Nexxen, we sat down with Stephanie Baghai, Delivery Manager from our Los Angeles office. We started the conversation with a language […]
Get in the Game! Best Practices for Programmatic Advertising in Live Sports
Today, 73% of live sports viewers are watching on CTV – so now is the time to reach these engaged viewers! Tyler Norwood, Senior Business Development Manager, Enterprise Supply at Nexxen shares best practices and pro tips on how to ensure your programmatic spend on live sports is as effective as it can be.