What Should You Know About Voice-to-Action Campaigns? A Q&A with Say It Now

Interviewed by: Adam Mugridge, Director of Creative Solutions, Nexxen Studio Linkedin Icon-xtwitterlogo-black Last month, I had the pleasure of joining leading voice-to-action ad tech group Say It Now – and a handful of their clients and partners – for an afternoon discussing all things actionable audio advertising. I walked the crowd through the ways in […]

Integrating Data Science into Product and Technology Organizations

Integrating data science into a product or technology organization is a strategic move that can drive innovation, enhance decision-making, and create competitive advantages. However, the process is not without its challenges, including aligning data science projects with business goals, ensuring effective communication between data scientists and other teams, and implementing scalable solutions. In this blog […]

Life At Nexxen with Vanessa Nguyen

In our latest installment of Life at Nexxen, we sat down with Vanessa Nguyen – a senior manager on our product marketing team. Vanessa dives into the general product launch process, what she enjoys about where she lives, and what she’s most excited about for Nexxen’s identity resolution offerings this year.

Nexxen Rings the Closing Bell at the Nasdaq Stock Market Exchange

In 2023, we reached a momentous milestone by consolidating all our products and platforms into a single brand: Nexxen. On Wednesday, February 28, 2024, we commemorated this achievement with a new ticker symbol, NEXN, and by ringing the closing bell at the Nasdaq stock market exchange. Our CEO, Ofer Druker, summed the day up best […]

Innovating at Speed: Nexxen’s Journey through the GenAI Hackathon

At Nexxen, we recently held a unique event at our Tel Aviv Engineering site: Nexxathon TLV. This two-day hackathon focused on Generative AI and the use of OpenAI’s API, bringing together a diverse group of our team members. From developers to data scientists, product managers to BI experts, more than 70 of our colleagues collaborated […]

Life At Nexxen with Joeyee Li

In our latest installment of Life at Nexxen, we sat down with Joeyee Li – a senior manager on our business strategy team. Read the article to see Joeyee’s day-to-day life at Nexxen and her favorite restaurants in New York.

What Can Brands Learn from the Top Ads of 2023?

By: Genevieve Wheeler Linkedin Icon-xtwitterlogo-black In the fast-paced world of advertising, staying ahead of the curve is crucial for brands aiming to capture the attention and hearts of their audiences – a reality made ever clearer by the competitive nature of Super Bowl ad breaks. In an effort to understand which ads truly packed a […]

Nexxen’s Approach to Identity

Nexxen's Approach to Identity

As privacy regulations loom and third-party cookies continue to deprecate, we believe the future of advertising and identity resolution will rely on a combination of strategies. Nexxen’s agnostic approach is designed to offer just that, future-proofing advertisers’ and marketers’ businesses by providing flexible ways to reach audiences in a post-cookie world.