The Media Landscape is Evolving, So Should Advertisers’ Expertise
The Media Landscape is Evolving, So Should Advertisers’ Expertise Linkedin Audiences have never had more ways to watch. They move between linear television, CTV, online video and everything in between without a second thought. To them, it’s all just entertainment. For advertisers, however, this means fragmentation, and the historic practice of planning, buying and activating […]
Advertisers Can Now Access Walmart Connect’s Shopper Data Through Walmart DSP Across Nexxen’s Premium CTV Environments – Here’s How
Advertisers Can Now Access Walmart Connect’s Shopper Data Through Walmart DSP Across Nexxen’s Premium CTV Environments – Here’s How Linkedin Today’s retail advertisers have access to a wealth of first-party data. The challenge, however, is putting that data to work outside of owned environments – especially efficiently, at scale and across the screens to which […]
Why Supply Is the Next Performance Lever
Linkedin Advertisers know when their campaigns deliver impressions, but they don’t always know which supply sources drove app installs, purchases, subscriptions or other outcomes – making it difficult to move spend toward the inventory that actually performs. This is why supply-level conversion measurement matters: it helps advertisers see what’s working and optimize campaigns while live. For many advertisers, campaign optimization has historically focused on audiences, creative, bids, […]
A Political Advertiser’s Guide to ‘News-Avoiding’ Voters
Linkedin Political campaigns have long relied on news environments to reach voters during major election cycles. But as more Americans withdraw from traditional news outlets – nearly 40% of Americans avoid news because of overwhelm, fatigue or distrust – political advertisers face less direct routes to connecting with these audiences. That said, despite actively avoiding […]
Three Key Shifts Opening New Paths to World Cup Audiences
Linkedin The FIFA World Cup 2026 is undeniably going to be a huge moment for brands, broadcasters and soccer fans alike, and reaching those fans isn’t just limited to buying ad space during matches (which tends to be extremely limited and not as accessible for many programmatic buyers). Since Nexxen last reported on World Cup […]
Nexxen and TargetSmart Break Down the Evolution of Political Advertising in a Programmatic World
Linkedin Political campaigns increasingly rely on programmatic to reach voters across streaming, digital and emerging media environments. To better understand how political advertisers are navigating this shift, we sat down with Hamid Qayyum, Chief Innovation Officer at The Tara Group, the parent company of data-driven solutions company TargetSmart, and Andy Brecher, Vice President, Demand Partnerships […]
Life at Nexxen with Adam Mugridge
Linkedin Icon-xtwitterlogo-black In this edition of Life at Nexxen, we spoke with Adam Mugridge, AVP, Creative Solutions based in our London office. Adam shared his background in video production, his journey from graphic design intern to leading a team within Nexxen’s Creative Studio, and what’s keeping him busy outside of work these days. Can you […]
Transforming the Smart TV Home Screen Into Measurable Outcomes
Linkedin Icon-xtwitterlogo-black Native Smart TV home screen units – including those available through Nexxen TV Home Screen – work best when creative is built for that environment’s unique mindset: viewers are actively deciding what to watch, not passively consuming content. That means the creative approach must prioritize immediacy, clarity and premium visual impact. At Nexxen […]
Unlocking Smarter CTV Activation: Nexxen Brings ACR Data to Google Display & Video
Linkedin Icon-xtwitterlogo-black As Connected TV (CTV) viewership continues to fragment and competition for attention increases, advertisers are looking for faster, more intelligent ways to access premium inventory and activate high-value audiences. That’s why Nexxen teamed up with Google to bring our proprietary automatic content recognition (ACR) data and premium supply to Google Display & Video 360’s Instant […]
Building an Artifacts System for Our LLM Data Agents
Linkedin Icon-xtwitterlogo-black At Nexxen, our engineering teams are constantly exploring how AI can enhance the way our users interact with advertising data. As part of our nexAI DSP Assistant – our AI-powered data assistant – we implemented the ability to let users query and analyze campaign performance metrics. The initial implementation worked well for single […]