Life at Nexxen with Erin Frey
For the latest edition in the series, we talked with Erin Frey, a Senior Account Executive based out of our Chicago office. Erin shares advice for building relationships in sales, how to deal with setbacks, and her current favorite restaurants in Chicago.
Creative Optimization in the Age of CTV and Digital Video: A Q&A with Les Seifer, SVP, Global Creative
The demand for highly effective, personalized creative has never been greater – particularly across CTV and digital video. But while the advertising industry leverages data in almost every aspect of digital media planning, one area where we’re lagging is creative optimization. So, how can brands leverage data to increase the relevance of their campaigns to […]
Life at Nexxen with Chris Wieland
In this installment of Life at Nexxen, Engineering Manager Chris Wieland shares what he enjoys most about his work, his favorite music venue in New York, and how curiosity led him to adtech.
Million Ads Machine: How Nexxen Runs an Accurate, High-Performance Ad Scoring Platform
In the fast-paced world of digital advertising, the ability to efficiently rank and score millions of ads in real-time is paramount to success. As advertisers increasingly demand measurable results tailored to their unique campaign objectives, the challenge for Demand-Side Platforms (DSPs) intensifies. How do we strike the perfect balance between speed, accuracy, and scalability in […]
From Insight to Activation: Nexxen’s Formula for Personalization in a Privacy-Conscious World
World Conway’s Law, a principle coined by computer programmer Melvin Conway in 1967, states that “organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations.” In simple terms, the way teams are structured within a company directly influences the architecture of the software they build. If […]
Life at Nexxen with Dominik Weber
For this installment, we spoke with Dominik Weber, Senior Creative Project and Insights Manager for Nexxen Studio Insights team. Dominik breaks down the process of generating insights for clients, the skill that helps the most in managing multiple projects, and what he enjoys most about living in London.
How the Nexxen SSP Scales: Our Technical Approach to High-Performance Systems
Conway’s Law, a principle coined by computer programmer Melvin Conway in 1967, states that “organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations.” In simple terms, the way teams are structured within a company directly influences the architecture of the software they build. If teams […]
Conway’s Law of Engineering Management
Conway’s Law, a principle coined by computer programmer Melvin Conway in 1967, states that “organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations.” In simple terms, the way teams are structured within a company directly influences the architecture of the software they build. If teams […]
Life at Nexxen with Marcie Kaufman
For the latest installment of Life at Nexxen, we spoke with Marcie Kaufman, VP of Legal. Marcie shared how being a fashion buyer set the foundation for her legal career, the latest books she’s read, and what brought her to ad tech.
Life at Nexxen with Jessie Brickner
For the latest installment of Life at Nexxen, we spoke with Jessie Brickner, Engineering Manager on the SSP side. We talked about lake fishing, nearly a decade of systems work, and more.