Nexxen Connect: Q&A on Political Advertising with Ryanne Brown – Part 2
In Part 2 of our 2-part discussion with Ryanne Brown, Managing Director of Paid Media at Priorities USA, we explore the results of Priorities USA’s contextual targeting experiments and the importance of focusing on voters who fall into political margins.
Nexxen Connect: Q&A on Political Advertising with Ryanne Brown – Part 1
In our next edition of Nexxen Connect, Alex Johnson sat down with Ryanne Brown, Managing Director of Paid Media at Priorities USA. In Part 1 of their discussion, they explore the value of contextual advertising in political campaigns over other strategies and its relevance in a cookieless world.
Partner Spotlight with The Network
We recently sat down with Mike Moses, Creative Affairs & Brand Partnerships, from The Network. We discussed the newest streaming platform in the market and how The Network approaches both streaming and advertising differently. Read more of our conversation below: Congratulations on the big launch! Now that The Network is officially out in market, […]
Reflections on the Programmatic Pioneers Summit
Nexxen Sales Director Rob Petherick joined a panel at the Programmatic Pioneers Summit in London to discuss all things omnichannel. Read more for his top takeaways and insights from the event – including a look at the rising power of ACR data.
Life At Nexxen with Jennifer Mandeville
In our latest installment of Life at Nexxen, we sat down with Mike Connon, Sr. Sales Director on the Strategic Sales Team. We discussed what it’s like to manage your own team, the skills you need in any sales role, and the musical start to his career.
Introducing the flexible, unified Nexxen Data Platform
Advertisers, agencies and publishers have become increasingly sophisticated as well as heavily reliant on data and technology to navigate a fragmented, rapidly evolving media landscape. Such massive industry evolutions shifted these key stakeholders from exclusively transacting on media to instead focusing more on their audiences, how best to understand target consumers and reaching these people […]
How Nexxen’s Discovery Platform, DSP and Human Intelligence Helps Lexus Achieve Success YoY
Interviewed by: Carol Gillard Linkedin Icon-xtwitterlogo-black Albert Thompson, Managing Director at Walton Isaacson is a seasoned marketer with 20 years of experience working with auto clients, and 16 of those years have been focused on Lexus. He continuously looks to data that helps him better understand consumer intent before activating his campaigns to drive performance […]
Life At Nexxen with Mike Connon
In our latest installment of Life at Nexxen, we sat down with Mike Connon, Sr. Sales Director on the Strategic Sales Team. We discussed what it’s like to manage your own team, the skills you need in any sales role, and the musical start to his career.
Industry Q&A with Krush Media
Earlier this week we sat down with Krush Media CEO, Jeff Chi to get his perspective on the ever-changing Ad Tech Industry. Read below to see where he thinks the Ad Tech industry is going in the next few years. If you could pull out your crystal ball and look into the future, aside from […]
What Should You Know About Voice-to-Action Campaigns? A Q&A with Say It Now
Interviewed by: Adam Mugridge, Director of Creative Solutions, Nexxen Studio Linkedin Icon-xtwitterlogo-black Last month, I had the pleasure of joining leading voice-to-action ad tech group Say It Now – and a handful of their clients and partners – for an afternoon discussing all things actionable audio advertising. I walked the crowd through the ways in […]