Reflections on the Programmatic Pioneers Summit
Nexxen Sales Director Rob Petherick joined a panel at the Programmatic Pioneers Summit in London to discuss all things omnichannel. Read more for his top takeaways and insights from the event – including a look at the rising power of ACR data.
Life At Nexxen with Jennifer Mandeville
In our latest installment of Life at Nexxen, we sat down with Mike Connon, Sr. Sales Director on the Strategic Sales Team. We discussed what it’s like to manage your own team, the skills you need in any sales role, and the musical start to his career.
Introducing the flexible, unified Nexxen Data Platform
Advertisers, agencies and publishers have become increasingly sophisticated as well as heavily reliant on data and technology to navigate a fragmented, rapidly evolving media landscape. Such massive industry evolutions shifted these key stakeholders from exclusively transacting on media to instead focusing more on their audiences, how best to understand target consumers and reaching these people […]
How Nexxen’s Discovery Platform, DSP and Human Intelligence Helps Lexus Achieve Success YoY
Interviewed by: Carol Gillard Linkedin Icon-xtwitterlogo-black Albert Thompson, Managing Director at Walton Isaacson is a seasoned marketer with 20 years of experience working with auto clients, and 16 of those years have been focused on Lexus. He continuously looks to data that helps him better understand consumer intent before activating his campaigns to drive performance […]
Life At Nexxen with Mike Connon
In our latest installment of Life at Nexxen, we sat down with Mike Connon, Sr. Sales Director on the Strategic Sales Team. We discussed what it’s like to manage your own team, the skills you need in any sales role, and the musical start to his career.
Industry Q&A with Krush Media
Earlier this week we sat down with Krush Media CEO, Jeff Chi to get his perspective on the ever-changing Ad Tech Industry. Read below to see where he thinks the Ad Tech industry is going in the next few years. If you could pull out your crystal ball and look into the future, aside from […]
What Should You Know About Voice-to-Action Campaigns? A Q&A with Say It Now
Interviewed by: Adam Mugridge, Director of Creative Solutions, Nexxen Studio Linkedin Icon-xtwitterlogo-black Last month, I had the pleasure of joining leading voice-to-action ad tech group Say It Now – and a handful of their clients and partners – for an afternoon discussing all things actionable audio advertising. I walked the crowd through the ways in […]
Nexxen Connect: Q&A on Political Advertising with Andrew Mullins
From crafting viral ad campaigns to spearheading digital strategies, Andrew Mullins has done it all. His insights from the front lines of political advertising offer a unique glimpse into the ever-evolving world of campaign strategy. Read more.
Integrating Data Science into Product and Technology Organizations
Integrating data science into a product or technology organization is a strategic move that can drive innovation, enhance decision-making, and create competitive advantages. However, the process is not without its challenges, including aligning data science projects with business goals, ensuring effective communication between data scientists and other teams, and implementing scalable solutions. In this blog […]
Life At Nexxen with Vanessa Nguyen
In our latest installment of Life at Nexxen, we sat down with Vanessa Nguyen – a senior manager on our product marketing team. Vanessa dives into the general product launch process, what she enjoys about where she lives, and what she’s most excited about for Nexxen’s identity resolution offerings this year.