Ronald McDonald House drives 177% ROAS through Nexxen’s end-to-end platform
Ronald McDonald House drives 177% ROAS through Nexxen’s end-to-end platform
Date: Q4 2025
Media Used: OLV and Display
Nexxen Solutions Used: Nexxen End-to-End-Platform, Nexxen Discovery, Nexxen Hybrid Service
Objective: Ronald McDonald House and their agency partner, Starcom, partnered with Nexxen to drive donor engagement and reach a $2M goal during their annual fundraising campaign. As part of a three-way DSP test against a direct competitor DSP and one of the ‘Big Three’ DSPs, Nexxen was initially brought in for its data and supply, with a strong focus on improving efficiency across media investments.
The solution
To improve efficiency, Nexxen moved beyond its initial role to unify targeting, activation, and media delivery within one platform. Powered by its unique data, this approach streamlined execution across OLV and display and supported a more cohesive full-funnel campaign.
Key Results
Source:
Nexxen Internal Customer Data, Q4 2025
