Arizona Office of Tourism drives 4.7M+ visits with Nexxen’s end-to-end platform and persona-led activation
Arizona Office of Tourism drives 4.7M+ visits with Nexxen’s end-to-end platform and persona-led activation
Nexxen Solutions Used: Nexxen End-to-End Platform, Nexxen Audiences, Nexxen Studio Custom Creative, Managed Service
Media Used: CTV, Rich Media, Display
Arizona Office of Tourism (AOT) wanted to inspire high-value travelers to not only visit Arizona, but to keep exploring the state’s regions upon arrival. The campaign aimed to guide qualified audiences through the travel-planning journey with relevant resources, messaging around direct and nonstop flights, and stories that positioned Arizona as a premium destination, while simultaneously building reach and frequency, encouraging in-state travel, and driving new and repeat visitation.
"Our partnership with Nexxen gets stronger every year. Their outstanding performance and genuine care for our success make them a true extension of our team, and we're grateful for the relationship we've built together."
The solution
Key Results
60.1M
Impressions served to a qualified audience*
+48%
YoY increase in CTR
4.7M+
Unique visitors to Arizona
+150.8%
Visit rate (visits/unique reached)
9.8%
Visitor rate (visitors/unique reached)
Sources: Nexxen Internal Customer Data, Q4 2025 – Q2 2026;
Azira Visitation Study, Q4 2025 – Q2 2026
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