Brainlabs helped a leading global retailer reach 516K unique viewers with Nexxen TV Home Screen
Brainlabs helped a leading global retailer reach 516K unique viewers with Nexxen TV Home Screen
Date: Q2-Q3 2026
Location: Canada
Brand Objective: Build awareness across a broad Canadian audience ahead of the 2026 worldwide soccer tournament.
Nexxen Solutions Used: Nexxen TV Home Screen
Inventory: Home Screen Hero and Banner on Hisense TVs (Powered by V OS)
Ahead of the 2026 Worldwide Soccer Tournament, a leading global retailer partnered with Brainlabs and Nexxen to launch its first large-scale Smart TV home screen takeover. Seeking to maximize reach ahead of the tournament, the retailer activated Nexxen’s exclusive* Hisense home screen inventory, powered by V OS and unavailable through any other partner, enabling the campaign to reach incremental Canadian households while driving sustained audience exposure throughout the event.
*in the United States and Canada
Nexxen TV Home Screen was new territory for us and for our client, and a global soccer tournament was the right moment to test it. We are reaching people in that split second before they’ve even decided what to watch, which is a totally different kind of attention than anything mid-roll. That alone gave us a real reason to keep this format in the plan for future tentpole moments.
The solution
The retailer utilized Nexxen’s exclusive* Hisense home screen inventory (powered by V OS) to unlock premium CTV reach not available through any other partner.
- Reached incremental Canadian households beyond the retailer’s existing media efforts
- Delivered high-impact home screen exposure during a highly anticipated tournament
- Increased message frequency among engaged audiences throughout the campaign
The activation expanded audience reach while strengthening frequency, enabling the retailer to maximize visibility and impact during the tournament period.
*in the United States and Canada
Key Results
Source:
Nexxen Internal Customer Data, Q2-Q3 2026;
Brain Labs Customer Data, Q2-Q3 2026