Nexxen premium inventory and proprietary data drive up to +13% brand awareness gains for a prepared foods brand, in partnership with TDA Boulder
Date: Q2-Q3 2025 Location: US
BRAND OBJECTIVE: Reach busy Mexican food enthusiasts and strengthen brand awareness and consideration across priority Western U.S. markets
TARGET AUDIENCE: Millennials and Gen X (ages 25-54) who are short on time and seeking quick meals with bold flavors
MEDIA USED: CTV and OLV
NEXXEN SOLUTIONS USED: Nexxen Discovery, Nexxen Audiences, Nexxen Smart Contextual Targets, Nexxen Premium Inventory
For their first-ever awareness campaign, a prepared foods brand tapped agency partner TDA Boulder and Nexxen to introduce the brand in a bold, impactful way.
By focusing on busy, flavor-seeking consumers who crave quick meals with bold taste, the campaign used Nexxen Audiences and Smart Contextual Targets to ensure the brand showed up where these audiences are most primed to engage.
With activation powered through Nexxen’s Premium CTV and OLV inventory and supported by custom site lists shaped by Nexxen Discovery data, the campaign strengthened brand awareness and consideration while reinforcing the brand’s differentiated message.
Nexxen helped drive our positive brand-lift results by reaching qualified audiences with scale and precision. Because they measured both pre- and post-campaign, we were able to validate true shifts in awareness and consideration – ultimately translating performance into meaningful, trustworthy outcomes for the brand. Our clients were excited by these results which helped to strengthen our client-agency trust during our first year of media activation.”
Nexxen helped drive our positive brand-lift results by reaching qualified audiences with scale and precision. Because they measured both pre- and post-campaign, we were able to validate true shifts in awareness and consideration – ultimately translating performance into meaningful, trustworthy outcomes for the brand. Our clients were excited by these results which helped to strengthen our client-agency trust during our first year of media activation."
The solution
Key Results
* indicates result is significantly above industry benchmark
* indicates result is significantly above industry benchmark
+10%*
Overall Brand Awareness Lift
+4%
Overall Ad Recall Lift
+4%
Overall Purchase Intent Lift
+13%*
Nexxen Inventory: Brand Awareness Lift
+11%*
Nexxen Discovery: Brand Awareness Lift
+5%
Nexxen Discovery: Purchase Intent Lift
+4%
Overall Purchase Intent Lift
+4%
Overall Ad Recall Lift
+10%*
Overall Brand Awareness Lift
+11%
Nexxen Discovery: Purchase Intent Lift
+11%*
Nexxen Discovery: Brand Awareness Lift
+13%*
Nexxen Inventory: Brand Awareness Lift
+10%*
Overall Brand Awareness Lift
+4%
Overall Ad Recall Lift
+4%
Overall Purchase Intent Lift
+13%*
Nexxen Inventory: Brand Awareness Lift
+11%*
Nexxen Discovery: Brand Awareness Lift
+5%*
Nexxen Inventory: Purchase Intent Lift
Source:
DISQO Brand Lift Study, Q2-Q3 2025
DISQO Benchmarks:
Brand Awareness: 0.98%
Ad Recall: 0.68%
Purchase Intent: 2.30%
Read more success stories
Connect with us
Ready to see how Nexxen can help you reach your consumers and maximize your ROI?
