MAGNA Media Trials and Nexxen Partnered to Study the Aftereffects of Repetitive Ads
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too many of the same ads, according to new research by MAGNA’s Media Trials unit in partnership with Nexxen
Tremor International Rebrands as Nexxen
Introducing Nexxen, the new, collective brand name and identity for Amobee, Tremor Video, Unruly and Spearad.
Tremor International to Approach Sustainability
In a First, Tremor International to Offer Green Media Products on CTV, Powered by Scope3 Data.