Nexxen Partners with Lumen and TVision to Deliver Its First High Attention CTV Solution
The global partnership augments the launch of Nexxen’s full Attention Measurement offering, which spans the lifecycle of an advertiser’s campaign, from creative testing to media curation to real-time measurement and optimization, all through Nexxen’s end-to-end platform.
Nexxen and H/L Bridge Linear-to-Digital Gap for Local Advertisers
Nexxen has joined forces with H/L, a renowned multiservice and independent agency that’s been making momentum for local, regional and national marketers for nearly 40 years. The partnership empowers both local and national advertisers to operate marketing campaigns across digital and linear environments, leveraging Nexxen’s advanced data.
MAGNA Media Trials and Nexxen Partnered to Study the Aftereffects of Repetitive Ads
Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too many of the same ads, according to new research by MAGNA’s Media Trials unit in partnership with Nexxen
Tremor International Rebrands as Nexxen
Introducing Nexxen, the new, collective brand name and identity for Amobee, Tremor Video, Unruly and Spearad.
Tremor International to Approach Sustainability
In a First, Tremor International to Offer Green Media Products on CTV, Powered by Scope3 Data.