Nexxen Empowers Australian Advertisers with Exclusive Access to VIDAA ACR Data
The new and expanded data-driven solutions are designed to enhance audience targeting based on TV viewership across channels, in a privacy-compliant way.
SYDNEY, April 22, 2024 –
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of TV Viewership Audiences across Australia. The launch builds upon Nexxen’s broader TV Intelligence offering – a suite of planning, targeting and measurement capabilities rooted in exclusive automatic content recognition (“ACR”) data from VIDAA, the leading Smart TV operating system powering Hisense, Toshiba and other original equipment manufacturer (“OEM”) brands.
Following on Nexxen’s strategic $25 million (USD) investment into VIDAA in 2022, the newly-released solutions solidify Nexxen’s commitment to delivering unparalleled TV targeting and measurement tailored to the evolving needs of the industry.
Built to enable brands to reach TV audiences with precision and scale, TV Viewership Audiences leverages the exclusive ACR data to create custom segments based on viewership patterns, specifically brand ads’ exposure activities using opted-in household viewership data.
Nexxen’s exclusive access to VIDAA ACR data will enable the provision of a full-fledged TV solution, including but not limited to:
- Proprietary planning tools, such as the Nexxen TV Planner, that can inform incremental and optimal converged TV reach based on investment recommendations across linear and streaming environments
- Measure campaign results and incremental reach, through reporting solutions like Nexxen TV Measurement, against marketing goals across linear, CTV and digital
- Unique TV Viewership Audiences that deliver precise, representative and scalable reach, with capabilities like suppression or retargeting of linear ad-exposed viewers, competitive conquesting, and network and program preference targeting across channels
Nexxen’s unique approach is supported by shared infrastructure and technology between its demand-side platform (“DSP”) and supply-side platform (“SSP”).
“This is a huge milestone for Nexxen in the Japan-Asia Pacific (JAPAC) region,” said Josif Zanich, Managing Director, JAPAC at Nexxen. “Having exclusive access to VIDAA’s ACR data will not only enable us to push the boundaries of what’s possible, delivering advanced TV solutions to advertisers, but will also allow us to exponentially enhance the effectiveness of TV buys across all screens, unlike ever before.”
“We are thrilled to expand our partnership with Nexxen in Australia and the wider Asia Pacific region,” said Guy Edri, CEO at VIDAA. “With our shared goal of empowering advertisers with valuable insights derived from TV viewership behaviours, we aim to drive innovative advertising solutions tailored to the unique needs of this market, ultimately providing greater efficiency and success for advertisers.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit nexxen.com.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the VIDAA ACR Data and the Australian advertisers. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.
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