Nexxen Expands FAST Channel Offering for Advertisers Across APAC
Capitalising on FAST channel growth in the region, Nexxen offers comprehensive CTV inventory to today’s brands and advertisers.
SYDNEY, Sept. 14, 2023 -Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced a full suite of free ad-supported streaming TV (“FAST”) solutions, enabling clients to run campaigns across this increasingly popular channel, in and beyond the Asia-Pacific (“APAC”) region.
Now offering a single destination for CTV inventory – including broadcaster video on demand (“BVOD”), advertising-based video on demand (“AVOD”) and FAST channels – Nexxen is working to ensure advertisers’ campaigns reach their target audiences, no matter the environment.
This offering comes as FAST channels, in particular, continue to gain traction globally; in APAC, revenue from FAST channels is expected to increase by more than 63% over the next four years, per Statista.
Further, Nexxen is updating its demand-side platform (“DSP”) to include a new storefront, focused on displaying broadcasters, FAST channels and additional premium publisher inventory. The storefront aims to provide brands and agencies with more direct and easier access to premium supply, thus streamlining digital campaigns. It also delivers increased visibility, transparency and control of inventory to publishers and broadcasters, enhancing their monetisation potential. The storefront is set to launch in 2024.
“FAST channels have skyrocketed in popularity worldwide,” said Adam Hunt, Vice President of Business Development and Partnerships, APAC at Nexxen. “As they continue to gain traction – particularly in APAC – we want to ensure our partners on both the buy- and sell-sides are empowered to make well-informed decisions regarding their inventory needs and capitalise on the highest yielding opportunities. We believe the storefront will be a welcome solution for agencies, brands and publishers alike, providing all parties with greater visibility and control as they navigate this ever-changing ecosystem.”
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About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).