Nexxen Launches Deal Marketplace for Premium Video, TV and Display
Nexxen announced the launch of Deal Marketplace, the newest feature within its demand-side platform, Nexxen DSP. With a centralized interface, Deal Marketplace is built to enable advertisers to better discover, visualize and activate preferred deals across connected TV (“CTV”), online video (“OLV”) and display, reducing overall time spent planning and executing campaigns.
Nexxen Named a Preferred Data Platform Partner for Kinective Media by United Airlines
Nexxen has been named as a preferred platform for Kinective Media, United Airlines’ new traveler media network. The partnership is already yielding positive results and valuable audience reach for Nexxen’s advertiser clients, including retail and lifestyle brands.
Nexxen Launches ‘The Pivotal Electorate’ Report, Sharing Key Insights on Hispanic/Latine Voters Ahead of U.S. Election
Linkedin Icon-xtwitterlogo-black Leveraging its proprietary Discovery platform, Nexxen has unearthed unique data on the Hispanic and Latine electorate in swing states and across the U.S. New York, October 1, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), has conducted original research utilizing its proprietary Discovery tool to reveal insights into the types of online content with which Hispanic/Latine voters in swing states like Arizona and Nevada, as well as across the U.S., are engaging. This in-depth analysis offers a unique view into the interests and media consumption habits of one of the country’s most influential voter blocs ahead of the 2024 election. The study, conducted using Nexxen Discovery, delves into the preferences of U.S. adults aged 18+ who identify as Hispanic/Latine. With data drawn from a diverse array of sources – including proprietary user web panels, ad exposure, TV viewership, bid streams and first-party data – Nexxen Discovery has identified key trends that may be shaping the political landscape for Hispanic/Latine voters. Key findings include: Hispanic/Latine voters in Arizona prioritize gun control, immigration and reproductive rights more than other hot-button issues, while those in Nevada are more heavily focused on the recent rise in COVID-19 cases and price-gouging The ways Hispanic/Latine generations consume content vary drastically – Boomers+ prefer in-depth analysis, Millennials gravitate towards simplicity and Gen Z is drawn to sensationalism While sports content is at the top of the list to find the 25+ demographic, the younger generation is more likely to be reached on fandom and fantasy sites “Recognizing the rich nuance of our population is more important than ever, especially in today’s complex political landscape,” said Sham Mathis, Director of Research at Nexxen. “A blanket strategy simply won’t work when we consider the diverse backgrounds, experiences and beliefs that shape people’s perspectives, including their political leanings. By diving deeper into the data – as we’ve done in this report – we can uncover critical insights that allow advertisers and campaigns to connect with voters on a more personal level. Ultimately, we believe understanding these nuances is key to delivering impactful and resonant messaging.” Nexxen Discovery provides insights that enable marketers and political campaigns to better understand and connect with target audiences, including the Hispanic/Latine community. To learn more about Nexxen Discovery and view the full Hispanic/Latine voter report, ‘The Pivotal Electorate,’ please visit pages.nexxen.com/pivotalelectorate. Methodology For this report, Nexxen conducted data analysis that explored distinct segments of the adult 18+ population, such as age and race/ethnicity. Custom audiences were built to allow for deeper analysis of each segment. The audience in this report is a custom group designed for Nexxen Discovery insights. It consists of US adults aged 18+ of Hispanic/Latine ethnicity. More specifically, this audience was built using Nexxen’s standard methodology, focusing on over-indexing topic areas for the Hispanic/Latine electorate. By identifying top phrases and keywords from specific websites in the audience’s native language (e.g., Spanish) and predicating the audience was built on engagement behavior, Nexxen was able to achieve a geographic and political balance. Census data also helped ensure the audience accurately represented that of the U.S. Hispanic/Latine demographic. Insights were derived from Nexxen’s proprietary audience discovery technology, Discovery. Discovery data is based on online user consumption/engagement and comes from wide-ranging online sources, such as: proprietary user web panels, ad exposure and TV viewership, bid streams and first-party data. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with any of Nexxen’s products and platforms including the Nexxen Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking
Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk
Linkedin Icon-xtwitterlogo-black Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet New York, August 21, 2024 – Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data segments – available exclusively from Nexxen – this integration offers clients advanced cross-channel and cross-device targeting capabilities, for more efficient media investment across the premium, open internet. ACR data, broadly held within and fragmented among walled gardens, helps solve CTV’s biggest challenges, like advertising over-saturation and fragmented targeting. Nexxen’s ACR data segments allow advertisers to achieve incremental reach with TV-viewing audiences, controlled frequency and competitive conquesting. Spanning both linear and streaming, Nexxen’s ACR data segments are directly available on The Trade Desk’s platform for activation as its first self-service TV data provider in the U.K. and Canada, as well as in the U.S. and Australia. The data segments are categorized by genre, networks, programs and brand-level ad exposure, offering more holistic and comprehensive TV-viewing data. “We’ve long understood and appreciated the ways in which ACR data can empower advertisers to better understand their audiences’ TV viewership patterns and inform their cross-platform investments,” said Karim Rayes, Chief Product Officer at Nexxen. “Ultimately, we want to ensure these advertisers have access to the richest, most relevant data available and the flexibility to activate that data across the premium, open internet – which is exactly what this partnership with The Trade Desk brings to market.” “Brands need to think about TV media buying in a holistic manner that combines both their linear and CTV plans,” said Ben Sylvan, VP of Data Partnerships at The Trade Desk. “Nexxen’s ACR data can empower advertisers to better understand their audience across platforms and devices, so they can aim to efficiently invest their media budgets to provide consumers with a premium ad experience.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with any Nexxen partnership (including with The Trade Desk), Nexxen’s products and platforms including the Nexxen cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership. 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Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership
Linkedin Icon-xtwitterlogo-black Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss Nexxen SSP selected as News Corp’s preferred SSP for political PMP deals New York, July 25, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make informed and granular decisions that drive campaign success. Nexxen’s end-to-end technology stack encompasses a fully integrated demand-side platform (“DSP”) and supply-side platform (“SSP”), which enhance performance, improve efficiency and minimize data loss, thus maximizing political audience reach throughout the entire campaign lifecycle. During the initial discovery phase, advertisers can utilize unique data and applications found in the Nexxen Data Platform. This valuable data is sourced from various channels, such as audience targeting and strategic data partnerships as well as Nexxen Discovery, a real-time market research platform that analyzes content engagements and user behavior across digital, social and TV on-demand. As campaigns launch – either through Nexxen or another DSP and SSP – political advertisers can leverage Nexxen’s advanced measurement suite to gain deep insights into the impact of each campaign. Further, in 2024, five new offerings give advertisers advanced controls of their campaigns’ reach and precision. Political District Targeting: A geo-targeting feature that allows advertisers to target by US Political district (Congressional District, State Senate, State House/Assembly) within the platform directly. Political District Targeting allows for more granular and relevant targeting based on campaign goals. Campaign End Times: A feature that allows advertisers to optimize spend more efficiently with the ability to update their campaign end time within the Flight Schedule section to a specific time, rather than the industry default 11:59 PM. Political Dashboard, Powered by Nexxen Discovery: An easy-to-use, panel-based dashboard provides national- and state-level battleground candidate and issue analysis, including public sentiment and week-over-week change in content engagement, so advertisers can identify and activate custom voter audiences. These audiences can then be pushed directly to the Nexxen DSP for streamlined media buy activation on CTV and video. Proximic by Comscore TV Political Audiences Partnership: This augmentation of Nexxen’s partnership with Comscore enables political advertisers to retarget custom audiences who have previously been exposed to political ads for President, Congress, Governor and Ballot Referendums to ensure their message stays top-of-mind for voters. The Proximic by Comscore linear retargeting solution can be utilized for reach extension, to amplify frequency and to increase share of voice. News Corp’s Preferred SSP for Political Private Marketplace (“PMP”) Deals: Media company News Corp has selected Nexxen as its preferred SSP for political PMP deals, enabling detailed audience targeting across premium content using data such as congressional districts, voter registration, age, ethnicity and more. This collaboration will ensure that political advertisers can achieve more precise and effective campaign outcomes, reaching voters with greater accuracy and elevating campaign impact on inventory including the New York Post and Dow Jones. “Nexxen’s platform maximizes political dollars by providing advertisers with access to real-time voter data and the ability to reach those voters quickly, with precision and control,” said Ariel Deitz, Vice President of Enterprise Partnerships at Nexxen. “With our full-stack technology and Streaming DNA core, we are helping our political advertisers maximize their frequency controls and make smarter decisions on what impressions to buy for their ad campaign.” About Nexxen Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the any Nexxen partnership, Nexxen’s products and platforms including the Nexxen Political Tools, Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen
Nexxen Launches Key Political Tools for Advanced Campaign Control and Voter Reach
Linkedin Icon-xtwitterlogo-black Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss Nexxen SSP selected as News Corp’s preferred SSP for political PMP deals New York, July 25, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make informed and granular decisions that drive campaign success. Nexxen’s end-to-end technology stack encompasses a fully integrated demand-side platform (“DSP”) and supply-side platform (“SSP”), which enhance performance, improve efficiency and minimize data loss, thus maximizing political audience reach throughout the entire campaign lifecycle. During the initial discovery phase, advertisers can utilize unique data and applications found in the Nexxen Data Platform. This valuable data is sourced from various channels, such as audience targeting and strategic data partnerships as well as Nexxen Discovery, a real-time market research platform that analyzes content engagements and user behavior across digital, social and TV on-demand. As campaigns launch – either through Nexxen or another DSP and SSP – political advertisers can leverage Nexxen’s advanced measurement suite to gain deep insights into the impact of each campaign. Further, in 2024, five new offerings give advertisers advanced controls of their campaigns’ reach and precision. Political District Targeting: A geo-targeting feature that allows advertisers to target by US Political district (Congressional District, State Senate, State House/Assembly) within the platform directly. Political District Targeting allows for more granular and relevant targeting based on campaign goals. Campaign End Times: A feature that allows advertisers to optimize spend more efficiently with the ability to update their campaign end time within the Flight Schedule section to a specific time, rather than the industry default 11:59 PM. Political Dashboard, Powered by Nexxen Discovery: An easy-to-use, panel-based dashboard provides national- and state-level battleground candidate and issue analysis, including public sentiment and week-over-week change in content engagement, so advertisers can identify and activate custom voter audiences. These audiences can then be pushed directly to the Nexxen DSP for streamlined media buy activation on CTV and video. Proximic by Comscore TV Political Audiences Partnership: This augmentation of Nexxen’s partnership with Comscore enables political advertisers to retarget custom audiences who have previously been exposed to political ads for President, Congress, Governor and Ballot Referendums to ensure their message stays top-of-mind for voters. The Proximic by Comscore linear retargeting solution can be utilized for reach extension, to amplify frequency and to increase share of voice. News Corp’s Preferred SSP for Political Private Marketplace (“PMP”) Deals: Media company News Corp has selected Nexxen as its preferred SSP for political PMP deals, enabling detailed audience targeting across premium content using data such as congressional districts, voter registration, age, ethnicity and more. This collaboration will ensure that political advertisers can achieve more precise and effective campaign outcomes, reaching voters with greater accuracy and elevating campaign impact on inventory including the New York Post and Dow Jones. “Nexxen’s platform maximizes political dollars by providing advertisers with access to real-time voter data and the ability to reach those voters quickly, with precision and control,” said Ariel Deitz, Vice President of Enterprise Partnerships at Nexxen. “With our full-stack technology and Streaming DNA core, we are helping our political advertisers maximize their frequency controls and make smarter decisions on what impressions to buy for their ad campaign.” About Nexxen Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the any Nexxen partnership, Nexxen’s products and platforms including the Nexxen Political Tools, Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen
Stagwell (STGW) and Nexxen Partner to Accelerate Seamless Audience Discovery for Marketers
Linkedin Icon-xtwitterlogo-black Stagwell and its customers to leverage Nexxen’s unified, proprietary data solutions within the Stagwell Marketing Cloud Partnership aligns with Nexxen’s launch of the Nexxen Data Platform, an expansion of its propriety data management platform New York, May 16, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Nexxen (AIM / NASDAQ: NEXN), a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and Connected TV (“CTV”), today announced a partnership to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results. The announcement comes as Nexxen launches the Nexxen Data Platform, building and expanding upon its proprietary data management platform. The platform provides an enriched ecosystem in which brands can securely and effectively input data of their choosing (first-party, contextual, second-party and more) to augment their audiences with Nexxen’s unique data assets and proprietary applications including contextual audience discovery tools. The availability of automatic content recognition (“ACR”) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV. Various capabilities of the partnership are made possible through Nexxen’s proprietary unified identity graph. The solution, which will be broadly accessible through the Nexxen Data Platform, will combine and deduplicate multiple identifiers into a merged graph to enable increased scale, frequency capping and better targeting and attribution at the person and household level. The unified graph will also help advertisers address changes in privacy and identity, including cookie deprecation. “As Stagwell grows our assets and pipeline within the media ecosystem, this partnership with Nexxen is a win-win for clients,” said Mark Penn, chairman and CEO, Stagwell. “Clients of the Stagwell Marketing Cloud can leverage the Nexxen Data Platform, specifically Nexxen’s proprietary identity graph and Stagwell’s clean room capabilities, to effectively maximize their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner.” “Emerging technology like the Nexxen Data Platform is enriching advertisers’ knowledge of consumers and improving engagement, enabling a shift from exclusively buying media to buying against audiences, and it is driving better results,” said Ofer Druker, CEO, Nexxen. “Our important partnership with Stagwell brings advanced data solutions to top tier brands around the globe, and will grow in incremental layers of innovation and value as we put data at the core of Nexxen’s strategic roadmap.” About Stagwell Inc. Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com About Stagwell Marketing Cloud Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). More information is available on the Nexxen Data Platform at www.nexxen.com/nexxen-data-platform Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the Nexxen/Stagwell partnership, and Nexxen’s products and platforms including the Nexxen Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date
Nexxen Empowers Australian Advertisers with Exclusive Access to VIDAA ACR Data
Linkedin Icon-xtwitterlogo-black The new and expanded data-driven solutions are designed to enhance audience targeting based on TV viewership across channels, in a privacy-compliant way. SYDNEY, April 22, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of TV Viewership Audiences across Australia. The launch builds upon Nexxen’s broader TV Intelligence offering – a suite of planning, targeting and measurement capabilities rooted in exclusive automatic content recognition (“ACR”) data from VIDAA, the leading Smart TV operating system powering Hisense, Toshiba and other original equipment manufacturer (“OEM”) brands. Following on Nexxen’s strategic $25 million (USD) investment into VIDAA in 2022, the newly-released solutions solidify Nexxen’s commitment to delivering unparalleled TV targeting and measurement tailored to the evolving needs of the industry. Built to enable brands to reach TV audiences with precision and scale, TV Viewership Audiences leverages the exclusive ACR data to create custom segments based on viewership patterns, specifically brand ads’ exposure activities using opted-in household viewership data. Nexxen’s exclusive access to VIDAA ACR data will enable the provision of a full-fledged TV solution, including but not limited to: Proprietary planning tools, such as the Nexxen TV Planner, that can inform incremental and optimal converged TV reach based on investment recommendations across linear and streaming environments Measure campaign results and incremental reach, through reporting solutions like Nexxen TV Measurement, against marketing goals across linear, CTV and digital Unique TV Viewership Audiences that deliver precise, representative and scalable reach, with capabilities like suppression or retargeting of linear ad-exposed viewers, competitive conquesting, and network and program preference targeting across channels Nexxen’s unique approach is supported by shared infrastructure and technology between its demand-side platform (“DSP”) and supply-side platform (“SSP”). “This is a huge milestone for Nexxen in the Japan-Asia Pacific (JAPAC) region,” said Josif Zanich, Managing Director, JAPAC at Nexxen. “Having exclusive access to VIDAA’s ACR data will not only enable us to push the boundaries of what’s possible, delivering advanced TV solutions to advertisers, but will also allow us to exponentially enhance the effectiveness of TV buys across all screens, unlike ever before.” “We are thrilled to expand our partnership with Nexxen in Australia and the wider Asia Pacific region,” said Guy Edri, CEO at VIDAA. “With our shared goal of empowering advertisers with valuable insights derived from TV viewership behaviours, we aim to drive innovative advertising solutions tailored to the unique needs of this market, ultimately providing greater efficiency and success for advertisers.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the VIDAA ACR Data and the Australian advertisers. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership. 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Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix
Linkedin Icon-xtwitterlogo-black The enhancement empowers brands and advertisers with aggregated and scaled viewership insights. NEW YORK, February 15, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu and Disney Plus. As streaming services continue to gain traction, a new partnership with PeerLogix, Inc. – the audience discovery platform recognized as the standard in tracking over-the-top (“OTT”) data across smart TV, desktop and mobile – further enables brands and advertisers leveraging Nexxen’s platform to reach as many as 50 million households, empowering them to effectively target a unified TV audience. Using proprietary technology, PeerLogix captures and catalogues global consumer viewership data from various leading CTV platforms in real-time. Integrated with traditional television viewership data (to which Nexxen also has exclusive access), these comprehensive segments enhance Nexxen’s TV Intelligence solution – an expansive dataset inclusive of Set-Top Box (“STB”), Automatic Content Recognition (“ACR”) and cross-screen panel data – so advertisers can craft and reach personalized audiences based on a variety of factors, such as genre or viewing habits. “The integration of PeerLogix’s data into our TV Intelligence solution enhances our capacity to deliver unparalleled value to our clients through real-time, premium insights,” said Jessica La Rosa, Vice President, TV Partnerships and Strategy at Nexxen. “We’re thrilled to be expanding our already holistic and representative dataset with cutting edge streaming viewership data, allowing brands and advertisers to elevate the effectiveness of their campaigns in the fast-evolving CTV landscape.” “Our partnership with Nexxen represents a significant advancement in the evolution of advertising to streaming audiences, introducing a more holistic approach in today’s complex media landscape by uniting PeerLogix’s robust viewership data with Nexxen’s market-leading platform,” said William Gorfein, Chief Executive Officer at PeerLogix. “This strategic partnership is a pivotal step forward which offers clients unparalleled insights and enhanced precision in the targeting of streaming audiences, bridging the gap between linear and streaming channels via the Nexxen platform to engage diverse television audiences.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit nexxen.com. About PeerLogix PeerLogix serves as the go-to audience discovery platform for advertisers navigating the evolving OTT/streaming TV ecosystem. The company boasts a library spanning over seven years of streaming video data, powered by a patented technology platform that collects and catalogs real-time OTT data, while utilizing both licensed and publicly available databases to gain insights into consumer preferences. This capability allows PeerLogix to precisely build and target advertising audiences across the entire spectrum of ‘cord-cutters.’ For more information, please visit www.peerlogix.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen International, or any of its affiliates, identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements including, without limitation, statements regarding anticipated benefits of PeerLogix partnership and settlement, or any other partnership, settlements, our tech stack, and any other offerings of Nexxen and any affiliates. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance, or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Nexxen’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership. 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Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the expansion of its strategic partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform.