Conway’s Law of Engineering Management
Conway’s Law, a principle coined by computer programmer Melvin Conway in 1967, states that “organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations.” In simple terms, the way teams are structured within a company directly influences the architecture of the software they build. If teams […]
Life at Nexxen with Marcie Kaufman
For the latest installment of Life at Nexxen, we spoke with Marcie Kaufman, VP of Legal. Marcie shared how being a fashion buyer set the foundation for her legal career, the latest books she’s read, and what brought her to ad tech.
Life at Nexxen with Jessie Brickner
For the latest installment of Life at Nexxen, we spoke with Jessie Brickner, Engineering Manager on the SSP side. We talked about lake fishing, nearly a decade of systems work, and more.
Partner Spotlight with Raphael Rivilla
We recently sat down with Raphael Rivilla, Chief Media Officer, from Marcus Thomas to discuss their award-winning campaign with Troy-Bilt. Read more of our conversation below: Congratulations on your big Digiday Content Award win for Best Interactive Content Piece for Troy-Bilt’s “Low, Slow and Mow” campaign! Voice-to-Action (VTA) is a fresh innovation in CTV which […]
Partner Spotlight with Kevin VanValkenburgh
We sat down with Kevin VanValkenburgh, Media Director at Guru, to learn more about the agency’s approach to successfully target consumers and his thoughts on Google’s recent announcement. Guru describes itself as a purpose-driven agency with a mission to increase joy and reduce suffering. What does that mean for brands you work with? We work […]
Driving emotion across the funnel: TV advertising at the Euros
The UEFA European Championship 2024 [Euros] kicked off a Summer of sport that was filled with moments of high drama, emotion and surprises. But those moments weren’t just confined to on the pitch, or even the participating teams. The brands who looked to capitalize on the event created advertising that ticked all these boxes too. […]
Our Response to Google’s Recent Decision
Earlier this week, Google announced that it was not going to deprecate third-party cookies in Chrome – a decision that’s garnered significant attention throughout our industry. As a beta partner with Google’s Privacy Sandbox, Nexxen had an in-depth understanding of the developments and concerns that led to this reversal. Despite this decision, though, the evolving […]
Our Rendezvous at Cannes
Last week, Nexxen had the pleasure of heading to the Cote d’Azur for the Cannes Lions. Read more about our time in Cannes here!
Behind the Scenes of Nexxen’s Kubernetes Deployments: Crafting Scalable Systems
Discover how Nexxen built a scalable deployment pipeline using Kubernetes, GitOps with Argo CD, and Infrastructure as Code with Git and Terraform.
Life At Nexxen with Danielle Wolf
This month for Life at Nexxen, we spoke with Danielle Wolf, Director of Sales, West Coast. Danielle took us through her advertising career journey from media agencies to Nexxen, her most prized wins, and what she does in her free time.