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Toyota achieves $600+ ROAS with Nexxen's unified platform and offline attribution
Date: Q1-Q2 2025
Location: US
Brand Objective: Connect digital media exposure with verified offline vehicle sales
Target Audience: Interest in Toyota vehicles, excluding existing Toyota owners
Nexxen Solutions Used: Nexxen DSP, Nexxen SSP, Nexxen Smart Contextual Targets
H/L partnered with Urban Science and Nexxen to bridge the gap between digital media exposure and offline Toyota vehicle sales — transforming data into measurable business outcomes.
By activating across Nexxen DSP, Nexxen SSP, and leveraging proprietary solutions like Nexxen Smart Contextual, the campaign demonstrated how a full stack approach can deliver measurable impact.
Toyota achieves $600+ ROAS with Nexxen's unified platform and offline attribution
Date: Q1-Q2 2025
Location: US
Brand Objective: Connect digital media exposure with verified offline vehicle sales
Target Audience: Interest in Toyota vehicles, excluding existing Toyota owners
Nexxen Solutions Used: Nexxen DSP, Nexxen SSP, Nexxen Smart Contextual Targets
H/L partnered with Urban Science and Nexxen to bridge the gap between digital media exposure and offline Toyota vehicle sales — transforming data into measurable business outcomes.
By activating across Nexxen DSP, Nexxen SSP, and leveraging proprietary solutions like Nexxen Smart Contextual, the campaign demonstrated how a full stack approach can deliver measurable impact.
The solution
Through unified activation across the Nexxen DSP, SSP, and Smart Contextual Targets, Toyota gained transparency, efficiency, and faster monthly insights—shifting measurement from proxy KPIs to real business results.
Through unified activation across the Nexxen DSP, SSP, and Smart Contextual Targets, Toyota gained transparency, efficiency, and faster monthly insights—shifting measurement from proxy KPIs to real business results.
Key Results
1/3 Cost
Offline CPA vs. traditional proxy metrics
$600+
Offline ROAS
Sources:
**Nexxen Internal & Customer Data, Q1 2025 - Q2 2025
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