Direct Relief drives long-term value through Kindling Media’s strategy and Nexxen’s end-to-end platform
Date: Q4 2025 - Q1 2026 Location: Global
Brand Objective: Build brand awareness for Direct Relief among likely donors in Los Angeles during the giving season, using Kindling Media’s audience, channel, and measurement strategy activated through Nexxen’s end-to-end platform to drive credibility, engagement, and long-term donor growth.
Nexxen Solutions Used: Nexxen End-to-End Platform, Nexxen TV Intelligence, Nexxen Discovery, Nexxen Audiences, Managed Service
Media Used: CTV, OLV and Display
Kindling Media executed a cross-channel strategy across CTV, OLV, and display through Nexxen’s end-to-end platform, using proprietary data to unify audience targeting and media execution. Supported by managed service, the campaign delivered seamless activation across channels, building awareness among likely donors and driving stronger engagement, donor growth, and long-term value.
Kindling Media and Nexxen helped us reach the right audiences at the right time, driving meaningful increases in awareness and donor engagement that supported long-term donor growth during a critical giving period. "
The solution
Under Kindling Media’s direction, Nexxen’s end-to-end platform powered the campaign with unique data and media.
Key Results
Results highlight how a targeted, high-frequency awareness strategy drove sustained donor growth.
Above CA State Benchmark
Above CA State Benchmark
223% Above Benchmark