Anytime Fitness proves the power of cross-screen with 1.37M converged household reach through Nexxen
Anytime Fitness proves the power of cross-screen with 1.37M converged household reach through Nexxen
Date: Q1-Q2 2026
Media Used: CTV and OLV
Nexxen Solutions Used: Nexxen DSP, Nexxen TV Intelligence, Nexxen Audiences, Nexxen Discovery and Nexxen Cross-Screen Measurement
Brand Objective
Anytime Fitness and their partner agency Involved Media worked with Nexxen to deliver a multi-video platform brand awareness campaign across BVOD, FAST and OLV environments. Leveraging Nexxen Discovery insights, the campaign activated high-value fitness and lifestyle audiences across streaming channels, while also evaluating the incremental impact of a two-market linear TV test through unified cross-screen measurement.
Nexxen's Solution
Nexxen supported the campaign through audience activation and cross-screen measurement. Using Nexxen Discovery and Nexxen Audiences, high-value fitness and lifestyle audiences were identified and activated across OLV, while BVOD activation combined Nexxen Audiences with TV Viewership Audiences powered by Nexxen TV Intelligence. Nexxen’s Cross-Screen Measurement solution then unified linear TV and streaming TV exposure data to validate total deduplicated household reach and the incremental value of streaming across Australia.
In partnering with Nexxen and employing their Cross Screen Measurement Report we were able to identify the holistic delivery of a Total Video brand campaign for Anytime Fitness within test market parameters. The results clearly demonstrated the incremental reach effectiveness of a multi-screen strategy designed to target audiences with known diverse viewing behaviours.
The solution
Nexxen’s end-to-end advertising platform delivers full-funnel performance through unique data and media.
Key Results
1.37M
Total Converged Household Reach
2.13M
Total User Reach
+962.5K
Incremental Streaming Household Reach
10.6K
Linear/Streaming Overlap
99%
BVOD completion rate and viewability
Source: Nexxen Internal Customer Data Q1-Q2 2026;
Nexxen Cross Screen Measurement Report Q1-Q2 2026