Apparel brand, Rhone, sees 25% more efficient CTV eCPA on Nexxen PMPs in comparison to 3P PMPs
Date: Q4 2024
Location: US
Brand Objective: Drive lower-funnel cost efficiencies
Target Audience: Men & women
Nexxen Solutions Used: Nexxen DSP, Nexxen SSP PMPs
Rhone, a high-performance apparel brand partnered with Nexxen on the launch of the brand’s first programmatic OLV campaign, with the goal of driving lower-funnel cost efficiencies. To amplify their efforts, Rhone worked with Nexxen to complement their OLV strategy with CTV placements.
Apparel brand, Rhone, sees 25% more efficient CTV eCPA on Nexxen PMPs in comparison to 3P PMPs
Date: Q4 2024
Location: US
Brand Objective: Drive lower-funnel cost efficiencies
Target Audience: Men & women
Nexxen Solutions Used: Nexxen DSP, Nexxen SSP PMPs
Rhone, a high-performance apparel brand partnered with Nexxen on the launch of the brand’s first programmatic OLV campaign, with the goal of driving lower-funnel cost efficiencies. To amplify their efforts, Rhone worked with Nexxen to complement their OLV strategy with CTV placements.
The Solution
Rhone utilized Nexxen’s full-stack solution in order to drive lower-funnel cost efficiencies.
- Nexxen DSP to effectively reach their audience across OLV and CTV
- Nexxen SSP’s private marketplace premium inventory, which provides higher priority to our robust footprint of premium supply along with optimized performance and efficiency
The Solution
Rhone utilized Nexxen’s full-stack solution in order to drive lower-funnel cost efficiencies.
- Nexxen DSP to effectively reach their audience across OLV and CTV
- Nexxen SSP’s private marketplace premium inventory, which provides higher priority to our robust footprint of premium supply along with optimized performance and efficiency
Key Results
*Nexxen PMP performance vs. competitive SSP PMP inventory
**Source: Nexxen Internal & Customer Data, Q4 2024
Read more success stories
Opera Ads drives 73% spend growth through Nexxen SSP
June 17, 2026
NEW ID grows revenue 3.2x with Nexxen SSP
April 24, 2026
Connect with us
Ready to see how Nexxen can help you reach your consumers and maximize your ROI?