NEW ID grows revenue 3.2x with Nexxen SSP
April 24, 2026
Cognizant advances enterprise AI leadership through Nexxen’s integrated full-funnel platform
Date: Q3-Q4 2025 Location:
Date: Q3-Q4 2025
MEDIA USED: CTV, OLV, Display, Audio (podcasts), Native
NEXXEN SOLUTIONS USED: Nexxen SSP, Nexxen Studio Express Creative, Nexxen Discovery, premium site list, social extension
Brand Objective
Position Cognizant as a preferred strategic partner for enterprise AI transformation and drive measurable full-funnel impact among priority global ABM accounts.
After managing complex, account-level programmatic activation in-house, Cognizant sought a streamlined, scalable partner to improve efficiency while driving brand perception, consideration, and qualified engagement around their Engineering AI for Impact and New Minds New Markets messaging.
Nexxen's Solution
Nexxen executed a multi-channel ABM campaign across premium CTV, OLV, display and social extension. Leveraging Nexxen Discovery for precise B2B targeting and Nexxen Studio Express Creative to optimize messaging, the campaign unified account-level targeting and retargeting within one streamlined platform – driving stronger brand impact and qualified engagement globally.
Working with Nexxen has significantly strengthened our full-funnel marketing strategy. We’ve seen a substantial lift in brand perception, with CTV emerging as a major driver thanks to scale in premium environments against hard-to-reach enterprise audiences. By extending campaigns out of LinkedIn using Nexxen’s social integrations, we’ve achieved approximately 4x higher CTR compared to our traditional LinkedIn efforts.
Working with Nexxen has significantly strengthened our full-funnel marketing strategy. We’ve seen a substantial lift in brand perception, with CTV emerging as a major driver thanks to scale in premium environments against hard-to-reach enterprise audiences. By extending campaigns out of LinkedIn using Nexxen’s social integrations, we’ve achieved approximately 4x higher CTR compared to our traditional LinkedIn efforts."
The solution
Nexxen’s end-to-end advertising platform delivers full-funnel performance through unique data and media.
Key Results
+2.6%
Lift in Ad Recall (Overall)
+5.6%
Lift in Ad Recall (CTV)
+7.2%
Lift in Brand Consideration (Overall)
+8.5%
Lift in Brand Favorability (CTV)
+8.3%
Lift in Message Association (CTV)
+7.2%
Lift in Brand Consideration (CTV)
+5.6%
Lift in
Ad Recall (CTV)
+2.6%
Lift in Ad Recall (Overall)
+8.3%
Lift in Message Association (CTV)
+8.5%
Lift in Brand Favorability (CTV)
+2.6%
Lift in Ad Recall (Overall)
+5.6%
Lift in Ad Recall (CTV)
+7.2%
Lift in Brand Consideration (CTV)
+8.5%
Lift in Brand Favorability (CTV)
+8.3%
Lift in Message Association (CTV)
Source:
DISQO Brand Lift Study, Q3 2025 – Q4 2025
Read more success stories
Connect with us
Ready to see how Nexxen can help you reach your consumers and maximize your ROI?
NEW ID grows revenue 3.2x with Nexxen SSP
April 24, 2026
AlgoriX achieves 2.7x revenue growth with Nexxen’s SSP
January 28, 2026