NEW ID grows revenue 3.2x with Nexxen SSP
Date: Q1-Q4 2025
Location: Global
Brand Objective: Scale CTV inventory monetization at a global scale, while maintaining strong operational control across regional markets.
Nexxen Solutions Used: Nexxen SSP
Inventory: CTV
NEW ID, a global CTV publisher with premium Korean entertainment content, sought an SSP with strong global demand and deep CTV expertise to support both testing and scaled growth. Partnering with Nexxen, they scaled inventory monetization while maintaining control across regional markets.
NEW ID grows revenue 3.2x with Nexxen SSP
Date: Q1-Q4 2025
Location: Global
Brand Objective: Scale CTV inventory monetization at a global scale, while maintaining strong operational control across regional markets.
Nexxen Solutions Used: Nexxen SSP
Inventory: CTV
NEW ID, a global CTV publisher with premium Korean entertainment content, sought an SSP with strong global demand and deep CTV expertise to support both testing and scaled growth. Partnering with Nexxen, they scaled inventory monetization while maintaining control across regional markets.
Nexxen SSP has been a key partner in scaling our global CTV monetization. With a strong understanding of K-content and CTRL, we efficiently launched PMP and PG deals–driving strong performance and consistent growth across regions.
Nexxen SSP has been a key partner in scaling our global CTV monetization. With a strong understanding of K-content and CTRL, we efficiently launched PMP and PG deals–driving strong performance and consistent growth across regions."
The solution
NEW ID used the Nexxen SSP to
- Streamline operations
- Optimize inventory
- Expand across North America, EMEA, LATAM, and APAC
Utilizing the Nexxen SSP helped drive efficient monetization and consistent revenue growth, while supporting full-funnel performance for advertisers.
The solution
NEW ID used the Nexxen SSP to
- Streamline operations
- Optimize inventory
- Expand across North America, EMEA, LATAM, and APAC
Utilizing the Nexxen SSP helped drive efficient monetization and consistent revenue growth, while supporting full-funnel performance for advertisers.
Key Results
Source:
Nexxen Internal Customer Data, Q1 - Q4 2025