Partner Spotlight with The Network

We recently sat down with Mike Moses, Creative Affairs & Brand Partnerships, from The Network. We discussed the newest streaming platform in the market and how The Network approaches both streaming and advertising differently. Read more of our conversation below: 

Congratulations on the big launch! Now that The Network is officially out in market, can you tell us a bit more about what separates your service from the competition for viewers?

With 8 original series this year (and nothing else) we are the ONLY premium streamer offering a star studded line-up for absolutely free! We aim to combat scroll fatigue by only bringing unique/buzzy original series to the platform and nothing else. We are the Robin Hood of the streamers if you will…

What about for advertiser partners?

Our founders’ background is in the ad space, and agency world – we created a platform to be a better partner to advertisers, because we saw so many top streamers casting aside their partnerships as secondary to paid subscribers – We have the ability to offer concise audience segmentation – an in-house studio for free custom ad integrations – an attribution model built to the needs of each of our advertisers. And most of all – elevated brand loyalty and emotional connection from our subscribers – Much like wikipedia, our subscribers understand the need for ads to keep our platform free – and that elevates their connections to the brands keeping their premium content for free. 

Ads are obviously a big part of the streaming experience. What role does programmatic play in your inventory monetization?

We are a results based partner – naturally the nature of programmatic is at its core what we strive to support – We believe we can be an integral programmatic partner who offers a higher level of segmentation, targeting and customization along the way.