Get in the Game! Best Practices for Programmatic Advertising in Live Sports
Today, 73% of live sports viewers are watching on CTV – so now is the time to reach these engaged viewers! Tyler Norwood, Senior Business Development Manager, Enterprise Supply at Nexxen shares best practices and pro tips on how to ensure your programmatic spend on live sports is as effective as it can be.
Nexxen Expands U.S. Partnership with Tubi to U.K.
Linkedin Icon-xtwitterlogo-black Strategic partnership enhances advertiser engagement and monetisation in the growing U.K. streaming market London, 19 March 2025 – Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi’s partnership in the U.S., Nexxen will now support Tubi in the U.K. through its supply-side platform, Nexxen SSP, to increase programmatic advertising revenue opportunities. The connected TV market in the U.K. has experienced strong growth of late, with a reported increase of 49% in viewing time in 2024, per Ofcom’s annual report. Nexxen’s unique advertising demand enables Tubi to further capitalise on this expanding viewership. Tubi launched in the U.K. in July 2024 with one of the largest and most diverse content libraries in the market, which now includes more than 30,000 films and TV episodes. Tubi’s U.K. content library pairs some of the most popular Hollywood films with modern British classics while also offering series from well-known U.K. TV franchises alongside new areas for discovery, from Bollywood and Nollywood to arthouse cinema. In January, Tubi announced that it surpassed 97 million monthly active users world-wide, streaming more than 10 billion hours during the 2024 calendar year. “We’re thrilled to be expanding Tubi’s sell-side partnerships in the U.K., and that Nexxen’s buy-side customers – who consist of demand-side platforms (‘DSPs’), advertising agencies and brands – will now have access to one of the largest on-demand, free film and TV series libraries in the country,” said Paul Gubbins, Vice President of Sales and Programmatic Partnerships for the U.K. at Tubi. “Tubi has brought a really exciting proposition to the U.K. market – with a strong brand and content library, it has already demonstrated impact,” said Emily Brewer, Director of Business Development at Nexxen. “We’re seeing significant interest from advertisers and major agencies for reaching Tubi’s audiences on the largest screen in the house.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the NASDAQ (NEXN). For more information, visit www.nexxen.com. About Tubi Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers world-wide, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen and Tubi partnership and any benefits or insights associated with the partnership as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. For more information, please contact: Genevieve Wheeler Communications Director gwheeler@nexxen.com Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
Executive Appointments Strengthen Nexxen’s Data, Streaming and Omnichannel Expertise
Linkedin Icon-xtwitterlogo-black Strategic leadership hires enhance the company’s U.S. regional and global growth as well as its commitment to clients New York, March 13, 2025 – Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today announced the appointment of four new executives to spearhead its business development, enterprise sales and client services initiatives across specific U.S. regions as well as globally. With expertise spanning data, streaming, omnichannel formats and advanced TV convergence, and senior relationships across brands, advertising holding companies, independent agencies and media companies, these strategic hires underscore the company’s commitment to forging partnerships that drive value, results and efficiencies for its clients. Dianne Cairoli – Vice President, Sales and Client Success, South – will oversee agency and client direct sales as well as client success efforts across the Southern region of the United States. The former head of mid-markets for Dish’s Sling TV, she has also held roles as the SVP of ZEFR, leading the revenue function for the East Coast, as well as Viacom, Condé Nast and Yahoo!. Jessica Curry – Vice President, Sales and Client Success, Central – will oversee agency and client direct sales as well as client success efforts across the Central region of the U.S. Jessica joins Nexxen from Teads, where she held various leadership roles, including heading their Agency Development team and most recently serving as their SVP of Midwest Sales. Prior, she led sales initiatives at Mode Media and worked agency-side within Spark Communications. Cairoli and Curry both bring proven track records in establishing deep partnerships that deliver exceptional value and results in an increasingly addressable world. Nexxen believes their expertise in leveraging data and insights across linear, streaming/CTV and omnichannel platforms will accelerate growth and client success within these key regions. Jaan Janes – Vice President, Business Development – will lead Nexxen’s global growth strategy for monetizing display and online video, including publisher product solutions, demand support and AI enhancements. Working collaboratively with internal and external stakeholders, Janes is a proven digital media business builder with extensive sales, business development, strategy and customer management experience, having held roles at the NFL, AOL, Pulse 360, Yieldbot and, most recently, PubMatic. Michael Lewis – Vice President, Enterprise Sales – will focus on fostering new and existing enterprise client relationships across Nexxen’s largest brand and agency partners in the U.S. Central region. He will be leading strategic solutions across the Nexxen data, media and technology spaces to exceed clients’ business and marketing objectives. Leveraging his past experience at Viant and Kargo – leading programmatic strategy and execution for brands and agencies alike – Lewis looks forward to helping advertisers maximize their reach with transparency and control. “Dianne, Jessica, Jaan and Michael all represent significant expertise in data, streaming, advanced TV and omnichannel platforms, in key regions of commercial opportunity across the U.S. and globally,” said Steve Sottile, Chief Revenue Officer at Nexxen. “Their deep history in building joint partnerships with direct brands, agencies and media companies, bolstered by their innate understanding of the value-drivers for each client, will enhance our customer experience and success, while accelerating strategic expansion and product adoption for Nexxen.” About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the hiring of senior employees and any benefits or insights associated with such new hires. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. For more information, please contact: Caroline SmithVP, Communications, Nexxencsmith@nexxen.com Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us
Female founders and execs talk about acts of ‘micro-feminism’ at work — and why they matter
AI and human emotion are the building blocks of effective creative advertising
Life at Nexxen with Kristin Grumhaus
We’re kicking off this year’s Life at Nexxen series with Senior Account Manager, Kristin Grumhaus. Kristin shares why she wanted to work on our Client Success team, what she loves about working with our clients now, and her latest thriller novel recommendation.
TV’s not gone, it’s just getting smarter: 3 ways to thrive in the convergent era
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
How AI Is Transforming Advertising During the Big Game
The Big Game is about more than just football — it’s the pinnacle event for advertisers. Each year, brands invest millions in 30-second ad spots, enlisting celebrities and using humor to create memorable moments. But what truly drives success for these ads? Is it the celebrity cameo, the emotional narrative or something else entirely? Nexxen Studio uses cutting-edge AI content recognition technology as well as unique emotional measurement tools to uncover answers. By analysing thousands of ads across millions of data points, we can unlock what makes them resonate with audiences — and how advertisers can use these findings to their advantage. Decoding Ad Performance with AI Our AI-powered video content recognition solution identifies every element within a video — celebrities, people, animals, objects and even actions — providing a detailed blueprint of an ad’s content. By pairing this with facial coding technology (which measures real-time emotional reactions and attention levels), we’re able to gain unparalleled insight into how audiences respond to different elements of an ad. Let’s take Chris Pratt’s moustache-clad appearance in Pringles’ 2024 ad as an example. Our AI tools identified Chris Pratt’s presence and pinpointed exactly when he appeared on screen. Simultaneously, emotional analysis revealed spikes in viewer attention during his scenes. This data, combined with performance metrics, showed that the ad outperformed the average Big Game spot, with Chris Pratt playing a vital role in that win. But Pringles’ success isn’t an isolated case. We found that ads featuring celebrities generated 9% higher viewer engagement than the average on football’s biggest night. However, this insight comes with a caveat: while celebrities enhance ads during the game, they don’t necessarily have the same effect in other contexts. For holiday ads, as an example, featuring fireplaces, snow, Christmas trees or animated characters boosts performance, while celebrities have little impact. And any fitness-related content tends to negatively affect engagement in this context. During the Big Game, however, celebrities, sports-related activities and dogs consistently enhance performance. Wild animals, on the other hand, are less successful in driving positive viewer engagement. (It’s unclear into which category the unforgettable Puppy Monkey Baby falls.) The Role of AI in Shaping the Future of Advertising While AI-generated ads have advanced significantly, the creative talent of human storytellers remains irreplaceable. What AI excels at, however, is delivering the insights needed to inform and refine creative strategies. AI can identify which celebrity resonates with a specific demographic as well as the types of objects or themes that evoke the strongest emotional response and enable hyper-targeted personalization. These insights empower advertisers to optimize their campaigns and gain a competitive edge. At Nexxen, we believe the future of advertising lies in the connection between and combination of human creativity and AI-driven insights. AI sharpens strategies, while human ingenuity brings stories to life, ensuring brands connect with audiences in the most meaningful way. Read Next
Charting the Future at Connexxion ’25: Nexxen’s Exploration of ‘What’s Next’
Nexxen’s second annual sales conference, Connexxion ’25, was held last month in the vibrant city of New Orleans, serving as a convergence point for discussions about the future. Over the course of a few jam-packed days, more than 200 global attendees were immersed in a series of insightful sessions and panels exploring pathways for growth and innovation – not just for Nexxen as an organization, but for our clients, our partners and our industry as a whole. The concept of ‘What’s Next’ was the driving force behind each conversation — encouraging everyone to envision the possibilities within our fast-evolving landscape. After a rousing introduction from our Chief Commercial Officer, Chance Johnson (as well as a special appearance by New Orleans’ very own L.B. Landry marching band!), Will Lee – CEO of Adweek – took to the stage with an inspiring keynote, detailing why ‘Flux is the New Flex.’ Shedding light on emerging trends – including the proliferation of AI – Will’s insights underscored why keeping pace with change is crucial, particularly in an industry like media (a common theme throughout Connexxion ‘25). From there, we heard from executives across our organization – as well as a few clients – about their shared visions for the year ahead and hopes for the future. From elevating client servicing and enhancing customer relationships (more on that below!) to refining our brand and value proposition, from advancements to our product suite to changes to our stock structure – all signs point to 2025 being a year of continued growth for Nexxen. Tyrone Edwards – an authority on customer-centric selling – also made a special guest appearance, captivating attendees with his insights into building resilient, customer-focused strategies. Spread out over two days, Tyrone led us through sessions and exercises emphasizing the importance of actively listening to clients and offering unique solutions to their challenges, reinforcing our commitment to create meaningful partnerships that drive mutual growth. Of course, while our sights were, and are, set on the future, we also took the time to look back and celebrate major accomplishments from the past year (while also having some good, old-fashioned NOLA fun!). 2024 was a banner year for Nexxen – particularly in terms of our financial results – and the Nexxellence Awards Ceremony paid salute to the teams and individuals who made those results possible. Our final dinner at the iconic Brennan’s also gave us an opportunity to recognize each other’s wins, with a toast from our CEO Ofer Druker capping off the night. The exchanges and conversations that took place over these few days in New Orleans are already shaping ‘what’s next’ for us, with teams truly hitting the ground running. For this reason (among many others), Connexxion ’25 was more than just a conference — it was a launchpad for new ideas and relationships, a reminder that meaningful growth demands both compassion and collaboration. And we can’t wait to see – and influence – what’s next. Huge thanks to our partner Volant Events, the Four Seasons New Orleans and everyone who worked in tandem to make Connexxion ’25 such a memorable success. The customer voice https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/2025/DROPS/Connexxion%20Customer%20Video/Nexxen4minv6.mp4 Read Next