Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk

Linkedin Icon-xtwitterlogo-black Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet New York, August 21, 2024 – Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data segments – available exclusively from Nexxen – this integration offers clients advanced cross-channel and cross-device targeting capabilities, for more efficient media investment across the premium, open internet. ACR data, broadly held within and fragmented among walled gardens, helps solve CTV’s biggest challenges, like advertising over-saturation and fragmented targeting. Nexxen’s ACR data segments allow advertisers to achieve incremental reach with TV-viewing audiences, controlled frequency and competitive conquesting. Spanning both linear and streaming, Nexxen’s ACR data segments are directly available on The Trade Desk’s platform for activation as its first self-service TV data provider in the U.K. and Canada, as well as in the U.S. and Australia. The data segments are categorized by genre, networks, programs and brand-level ad exposure, offering more holistic and comprehensive TV-viewing data. “We’ve long understood and appreciated the ways in which ACR data can empower advertisers to better understand their audiences’ TV viewership patterns and inform their cross-platform investments,” said Karim Rayes, Chief Product Officer at Nexxen. “Ultimately, we want to ensure these advertisers have access to the richest, most relevant data available and the flexibility to activate that data across the premium, open internet – which is exactly what this partnership with The Trade Desk brings to market.”  “Brands need to think about TV media buying in a holistic manner that combines both their linear and CTV plans,” said Ben Sylvan, VP of Data Partnerships at The Trade Desk.  “Nexxen’s ACR data can empower advertisers to better understand their audience across platforms and devices, so they can aim to efficiently invest their media budgets to provide consumers with a premium ad experience.”                  About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with any Nexxen partnership (including with The Trade Desk), Nexxen’s products and platforms including the Nexxen cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Partner Spotlight with Raphael Rivilla

We recently sat down with Raphael Rivilla, Chief Media Officer, from Marcus Thomas to discuss their award-winning campaign with Troy-Bilt. Read more of our conversation below: Congratulations on your big Digiday Content Award win for Best Interactive Content Piece for Troy-Bilt’s “Low, Slow and Mow” campaign! Voice-to-Action (VTA) is a fresh innovation in CTV which is just starting to get traction with brands; what excited you most about using VTA for this campaign? Marcus Thomas and Troy-Bilt have always leveraged new technology as part of our test and learn budgets. We were the first Outdoor Power Equipment company to leverage Watson’s AI when it first came out, so when we heard about this new extension of CTV as a way to distribute our Low, Slow, and Mow recipe content, then it was a no-brainer. We could literally send our recipes to interested consumers from the CTV prompt. Can you speak about how you collaborated with Nexxen Studio on developing your creative assets? Marcus Thomas media and creative leads worked together with the Nexxen Studio team to ensure the holistic look and feel of the Low, Slow & Mow campaign was captured in the Voice-to-Action CTV unit. The branded frame was refined to ensure the animation and introduction of the voice invocation was cohesive with the Troy-Bilt brand asset, resulting in a comprehensive viewing experience for consumers with this first-to-market approach. In partnership with both Nexxen Studio & Say It Now, Marcus Thomas also provided creative direction on the script for the Alexa skill which ultimately redirected viewers to the landing page to view additional recipes.  When we heard about this new extension of CTV as a way to distribute our Low, Slow, and Mow recipe content, then it was a no-brainer. When we heard about this new extension of CTV as a way to distribute our Low, Slow, and Mow recipe content, then it was a no-brainer. Your campaign obviously resonated with audiences, so what was your approach to ensuring that this creative was activated programmatically in a way that would achieve your desired results? We have specific target audiences for Troy-bilt so we ensured that our CTV spots targeted these audiences while layering in audiences that engaged with voice-assistants. What is one piece of advice you’d give to other agencies when they plan cross-platform campaigns? Think about the value exchange and the consumer journey and how you can deliver content of value, first. Second, make sure the content can be modular so it can be distributed and shared across various formats. The addition of AI in platforms to customize your existing content to dynamically fit platforms and audiences makes it even easier now. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Nexxen Expands Vevo’s Programmatic Footprint Through New Partnership

Linkedin Icon-xtwitterlogo-black Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss Nexxen SSP selected as News Corp’s preferred SSP for political PMP deals New York, July 25, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make informed and granular decisions that drive campaign success. Nexxen’s end-to-end technology stack encompasses a fully integrated demand-side platform (“DSP”) and supply-side platform (“SSP”), which enhance performance, improve efficiency and minimize data loss, thus maximizing political audience reach throughout the entire campaign lifecycle. During the initial discovery phase, advertisers can utilize unique data and applications found in the Nexxen Data Platform. This valuable data is sourced from various channels, such as audience targeting and strategic data partnerships as well as Nexxen Discovery, a real-time market research platform that analyzes content engagements and user behavior across digital, social and TV on-demand. As campaigns launch – either through Nexxen or another DSP and SSP – political advertisers can leverage Nexxen’s advanced measurement suite to gain deep insights into the impact of each campaign. Further, in 2024, five new offerings give advertisers advanced controls of their campaigns’ reach and precision. Political District Targeting: A geo-targeting feature that allows advertisers to target by US Political district (Congressional District, State Senate, State House/Assembly) within the platform directly. Political District Targeting allows for more granular and relevant targeting based on campaign goals. Campaign End Times: A feature that allows advertisers to optimize spend more efficiently with the ability to update their campaign end time within the Flight Schedule section to a specific time, rather than the industry default 11:59 PM. Political Dashboard, Powered by Nexxen Discovery: An easy-to-use, panel-based dashboard provides national- and state-level battleground candidate and issue analysis, including public sentiment and week-over-week change in content engagement, so advertisers can identify and activate custom voter audiences. These audiences can then be pushed directly to the Nexxen DSP for streamlined media buy activation on CTV and video. Proximic by Comscore TV Political Audiences Partnership: This augmentation of Nexxen’s partnership with Comscore enables political advertisers to retarget custom audiences who have previously been exposed to political ads for President, Congress, Governor and Ballot Referendums to ensure their message stays top-of-mind for voters. The Proximic by Comscore linear retargeting solution can be utilized for reach extension, to amplify frequency and to increase share of voice. News Corp’s Preferred SSP for Political Private Marketplace (“PMP”) Deals: Media company News Corp has selected Nexxen as its preferred SSP for political PMP deals, enabling detailed audience targeting across premium content using data such as congressional districts, voter registration, age, ethnicity and more. This collaboration will ensure that political advertisers can achieve more precise and effective campaign outcomes, reaching voters with greater accuracy and elevating campaign impact on inventory including the New York Post and Dow Jones. “Nexxen’s platform maximizes political dollars by providing advertisers with access to real-time voter data and the ability to reach those voters quickly, with precision and control,” said Ariel Deitz, Vice President of Enterprise Partnerships at Nexxen. “With our full-stack technology and Streaming DNA core, we are helping our political advertisers maximize their frequency controls and make smarter decisions on what impressions to buy for their ad campaign.” About Nexxen Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com.   Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the any Nexxen partnership, Nexxen’s products and platforms including the Nexxen Political Tools, Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen

Partner Spotlight with Kevin VanValkenburgh

We sat down with Kevin VanValkenburgh, Media Director at Guru, to learn more about the agency’s approach to successfully target consumers and his thoughts on Google’s recent announcement. Guru describes itself as a purpose-driven agency with a mission to increase joy and reduce suffering. What does that mean for brands you work with? We work on purpose driven brands only and that means unique products and services with very diverse audiences and sometimes smaller budgets. The joy comes from creating the red thread that ties relevant messages to these multiple unique audience segments. Suffering is reduced by encouraging consumers to try products and services that are not only good for them, but for the planet. What is the value that Nexxen delivers that led you to select us not just as your sole ad tech partner for the Throat Coat campaign, but also Traditional Medicinals general branding campaigns? Having in-depth audience tools to help us find not just Conscious Consumers who are the broadest targets for our purpose driven clients but also being able to refine and enrich these audiences showing interest and giving off in-market signals is a big reason we partner with Nexxen. As a small, purpose driven agency, we needed help to plan a path for our team to take control of our media investments with a DSP that is intuitive and easy to learn. Bonus points for being connected to a real time updating audience platform and having a great set of account leads and trainers to guide the way. Having in depth audience tools to help us find consumers and being able to refine and enrich these audiences is a big reason we partner with Nexxen. Having in depth audience tools to help us find consumers and being able to refine and enrich these audiences is a big reason we partner with Nexxen. Switching topics a bit here–what are your thoughts on Google’s recent rollback on their plans to eliminate cookies? Were you surprised? Truthfully, I don’t think it matters what Google does or doesn’t do around 3rd party tracking pixels anymore. It is estimated that 70% of consumers no longer have a cookie, and within Chrome, 40% of consumers have manually disabled cookies themselves. I truly believe the best way to move forward in digital to get the best targeting and measurement is using unique ids that are 1st party data from brands and other sources that can be enriched and pushed across multiple platforms instead of just one. I don’t think it’s back to the 3rd party cookie at all and between tech builders and government the 3rd party cookie will still be dead. It probably is now with things that consumers and tech have allowed to enhance privacy. If you had one piece of advice to give to other media buyers/planners in the industry who want to improve programmatic performance for their clients, what would it be? Focus on audience and inventory. These are the two most important places you make mistakes in programmatic. Create the relevancy of the message to the targets and serve them wherever they are, especially outside the walled gardens. Our modern view of digital is that content, audience, platforms and inventory are the pillars that are one fail all fail. They sit on a strong base of measurement with a roof of AI/machine learning. Our campaigns and creative/connections internal alignment from step one with a client allows us to just do it better at connecting messages and content to drive results. This is especially true for our portfolio of purpose driven brands who can’t afford an old school batch and blast approach to targeting by traditional demography or with old 3rd party sources as they need their budgets to deliver results to the bottom line, not just a meaningless media report. Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Driving emotion across the funnel: TV advertising at the Euros

The UEFA European Championship 2024 [Euros] kicked off a Summer of sport that was filled with moments of high drama, emotion and surprises. But those moments weren’t just confined to on the pitch, or even the participating teams. The brands who looked to capitalize on the event created advertising that ticked all these boxes too. At Nexxen, our Studio Insights team is constantly testing ads to see how they perform on sets of key metrics. And over the course of the first week of the Euros, we tested eleven different ads, for ten different brands. The insights gained from this thorough process gives a one-of-its-kind analysis of this summer’s football advertising in the UK. Consumers are Proud and Happy Our analysis shows us that overall, brand advertising that aimed to cash in on the Euros was a hit. In fact, in the key 18 to 34 bracket, every ad we tested performed above the norm. And for the General Population, 82% of the ads performed better than average. Furthermore, 91% of the ads outperformed on Brand Recall, with an average performance of 36% better than the UK Norm. Ironically for a country more used to disappointment, optimism still won out – 11% of respondents felt intense levels of happiness, which is 40% above the UK Norm. And appropriately for ads cashing in on the national team, pride was also a top emotion, being 112% higher than the UK Norm. That said, it’s often the ads that take a contrary angle that triumph. So BHF’s moving ad ‘Till I Die’ evoked intense Sadness, and made it stand out for the crowd, as evidenced by its high scores across the board, particularly in Brand Recall. Having conducted a thorough analysis, we’ve identified the groups most likely to respond to ads around the Euros – which we call our Opportunity Audience. This group is Males, 25 to 34 year olds, and Small to Medium families (married 1-2 children). Overall, audiences were suitably impressed by the ads we analysed, and the brands who looked to capitalize on the UEFA Euro 2024 tournament should be as proud – and happy as the viewers of their ads. Download Report The UEFA European Championship 2024 [Euros] kicked off a Summer of sport that was filled with moments of high drama, emotion and surprises. But those moments weren’t just confined to on the pitch, or even the participating teams. The brands who looked to capitalize on the event created advertising that ticked all these boxes too. At Nexxen, our Studio Insights team is constantly testing ads to see how they perform on sets of key metrics. And over the course of the first week of the Euros, we tested eleven different ads, for ten different brands. The insights gained from this thorough process gives a one-of-its-kind analysis of this summer’s football advertising in the UK. Consumers are Proud and Happy Our analysis shows us that overall, brand advertising that aimed to cash in on the Euros was a hit. In fact, in the key 18 to 34 bracket, every ad we tested performed above the norm. And for the General Population, 82% of the ads performed better than average. Furthermore, 91% of the ads outperformed on Brand Recall, with an average performance of 36% better than the UK Norm. Ironically for a country more used to disappointment, optimism still won out – 11% of respondents felt intense levels of happiness, which is 40% above the UK Norm. And appropriately for ads cashing in on the national team, pride was also a top emotion, being 112% higher than the UK Norm. That said, it’s often the ads that take a contrary angle that triumph. So BHF’s moving ad ‘Till I Die’ evoked intense Sadness, and made it stand out for the crowd, as evidenced by its high scores across the board, particularly in Brand Recall. Having conducted a thorough analysis, we’ve identified the groups most likely to respond to ads around the Euros – which we call our Opportunity Audience. This group is Males, 25 to 34 year olds, and Small to Medium families (married 1-2 children). Overall, audiences were suitably impressed by the ads we analysed, and the brands who looked to capitalize on the UEFA Euro 2024 tournament should be as proud – and happy as the viewers of their ads. Download Report Read Next

Nexxen Launches Key Political Tools for Advanced Campaign Control and Voter Reach

Linkedin Icon-xtwitterlogo-black Innovation, including a real-time political dashboard, complements full-stack solution to drive performance, create efficiency and mitigate data loss Nexxen SSP selected as News Corp’s preferred SSP for political PMP deals New York, July 25, 2024 – Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the launch of key tools for political advertisers, providing them with advanced controls and unique audience data to make informed and granular decisions that drive campaign success. Nexxen’s end-to-end technology stack encompasses a fully integrated demand-side platform (“DSP”) and supply-side platform (“SSP”), which enhance performance, improve efficiency and minimize data loss, thus maximizing political audience reach throughout the entire campaign lifecycle. During the initial discovery phase, advertisers can utilize unique data and applications found in the Nexxen Data Platform. This valuable data is sourced from various channels, such as audience targeting and strategic data partnerships as well as Nexxen Discovery, a real-time market research platform that analyzes content engagements and user behavior across digital, social and TV on-demand. As campaigns launch – either through Nexxen or another DSP and SSP – political advertisers can leverage Nexxen’s advanced measurement suite to gain deep insights into the impact of each campaign. Further, in 2024, five new offerings give advertisers advanced controls of their campaigns’ reach and precision. Political District Targeting: A geo-targeting feature that allows advertisers to target by US Political district (Congressional District, State Senate, State House/Assembly) within the platform directly. Political District Targeting allows for more granular and relevant targeting based on campaign goals. Campaign End Times: A feature that allows advertisers to optimize spend more efficiently with the ability to update their campaign end time within the Flight Schedule section to a specific time, rather than the industry default 11:59 PM. Political Dashboard, Powered by Nexxen Discovery: An easy-to-use, panel-based dashboard provides national- and state-level battleground candidate and issue analysis, including public sentiment and week-over-week change in content engagement, so advertisers can identify and activate custom voter audiences. These audiences can then be pushed directly to the Nexxen DSP for streamlined media buy activation on CTV and video. Proximic by Comscore TV Political Audiences Partnership: This augmentation of Nexxen’s partnership with Comscore enables political advertisers to retarget custom audiences who have previously been exposed to political ads for President, Congress, Governor and Ballot Referendums to ensure their message stays top-of-mind for voters. The Proximic by Comscore linear retargeting solution can be utilized for reach extension, to amplify frequency and to increase share of voice. News Corp’s Preferred SSP for Political Private Marketplace (“PMP”) Deals: Media company News Corp has selected Nexxen as its preferred SSP for political PMP deals, enabling detailed audience targeting across premium content using data such as congressional districts, voter registration, age, ethnicity and more. This collaboration will ensure that political advertisers can achieve more precise and effective campaign outcomes, reaching voters with greater accuracy and elevating campaign impact on inventory including the New York Post and Dow Jones. “Nexxen’s platform maximizes political dollars by providing advertisers with access to real-time voter data and the ability to reach those voters quickly, with precision and control,” said Ariel Deitz, Vice President of Enterprise Partnerships at Nexxen. “With our full-stack technology and Streaming DNA core, we are helping our political advertisers maximize their frequency controls and make smarter decisions on what impressions to buy for their ad campaign.” About Nexxen Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com.   Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the any Nexxen partnership, Nexxen’s products and platforms including the Nexxen Political Tools, Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen