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Life at Nexxen with Yair Shilo

Linkedin Icon-xtwitterlogo-black Life at Nexxen is a blog series spotlighting our employees – from their career journeys and go-to advice to the rituals and activities that make up their days here at Nexxen. In this edition of Life at Nexxen, we spoke with Yair Shilo, a Product Manager based in our Tel Aviv office. How did your journey at Nexxen start? I joined Taptica in 2017 in Publisher Relations, supporting mobile UA. That role gave me foundational exposure to adtech, supply dynamics, and performance-driven buying. I later transitioned into Tremor Video DSP as a Programmatic Trader, eventually managing and directing teams. Those years shaped my product philosophy: capabilities should accelerate decision-making, not slow it down. What led you from Director of Programmatic Operations into Product? I’ve always been drawn to removing operational friction. If something is repetitive or slows teams down, I immediately start thinking about how to streamline or automate it. Over time, I became a natural bridge between Ops and Product, translating pain points into solutions and helping validate improvements. Moving into Product allowed me to scale that impact across all users, not just a single team. Can you describe the DSP org and your role within it? Our DSP Product organization is split across UX and runtime. I sit within the UX group, owning reporting, analytics, and the core DSP UI workflows. My work focuses on turning complex programmatic data into actionable insights and designing flows that help traders move faster, make better decisions, and avoid costly mistakes. I collaborate closely with engineering and design as well as other PMs to define problems, shape solutions, and ship capabilities that streamline the campaign lifecycle. I believe in keeping teams flat and collaborative so decisions move quickly and context stays close to the people building the product. How do Product Managers work with Engineering at Nexxen? I partner with a dedicated, domain-focused engineering team called FLY. My role is to translate user and business needs into clear requirements, prototype solutions directly, often using Vibe coding, and work with design on the final user experience. Engineering brings technical insight and feasibility checks, and together we iterate until we land on a solution that addresses the underlying problem, not just the initial request. A flat, open working style, supported by AI-assisted tools, helps us iterate faster and stay aligned. How do Product teams source and use user feedback? We collect feedback through direct conversations, internal teams, feature requests, structured UX sessions, and surveys. The hard part isn’t collecting feedback – it’s prioritizing it. I look for patterns that impact workflow efficiency, clarity, or performance. When multiple signals point to the same friction point, that becomes a priority. My focus is on filtering noise and ensuring we address the issues that truly matter. You were involved in the Tremor – Amobee DSP consolidation. What helped you and your team complete that project? The consolidation was one of the most challenging and high-impact efforts I’ve worked on. We had to merge workflows and standardize operations across two DSPs while keeping active campaigns healthy. We succeeded because of strong cross-functional alignment and a willingness to challenge legacy assumptions when they held the platform back. It required focus, trust, and a shared belief in building something better. Do you have a routine that helps you start or end your workday? My mornings always starts with a cup of coffee, and syncing with my engineering partners. Quick hallway conversations with other PMs often solve problems faster than formal meetings. How do you spend your time outside of work? Most of my time goes to my four kids: a 7-year-old, a 5-year-old, and 1-year-old twins. When I get a rare quiet moment, you’ll usually find me running, watching almost any elite sports I can find, or losing myself in a TV series a puzzle, or a quick brain game. I used to travel and play guitar more often, but these days, squeezing in those passions feels like a little victory. A closing thought? I believe every problem has a solution. I like to challenge existing paradigms, cut through noise, and break down complex challenges together with the people closest to the work. I’m lucky to work with incredibly bright, fun people who make the tough problems energizing rather than overwhelming. That’s what motivates me. Building capabilities that create real impact, and today, with AI and new tools, there’s an even greater opportunity to do so.   Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Netflix buying Warner Bros and what it means for the ad ecosystem

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Predictions 2026: A New Era for TV?

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Suh: DIS Streaming Momentum Strong, Live TV & IPs Offer Wide Growth Runway

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

The Streaming Ad Boom Is Just Getting Started

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Advertisers react to holiday creep by pushing TV spend earlier

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

AdExchanger Programmatic I/O Panel with Kenneth Suh, Nexxen and Kelly McMahon, LG Ad Solutions

Data-Driven Differentiation in the Evolving CTV Marketplace https://3911929.fs1.hubspotusercontent-na1.net/hubfs/3911929/MARCOMM/2025/DROPS/Website%20Videos/programmatic-io-panel-102025-full.mp4 Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

Nexxen’s ACR Audience Segments Licensed by Yahoo DSP for Activation

Nexxen's ACR Audience Segments Licensed by Yahoo DSP for Activation

Linkedin Icon-xtwitterlogo-black Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further OEMs to participate in new marketplace Viewers spend up to ​10.5 minutes ​browsing content on their Smart TV home screens, creating windows of attention in a highly visible environment NEW YORK, September 25, 2025 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the first-to-market global capability to programmatically activate native Smart TV advertising inventory through its demand-side platform, Nexxen DSP. Per Nielsen, viewers spend up to ​10.5 minutes ​browsing content on their Smart TV home screens as they decide which program to watch, creating a large window of attention in a highly visible environment. Native Smart TV units therefore present a key opportunity for brands to deliver impactful messaging to viewers in a moment of decision-making. Historically, particularly due to the lack of ad specification standardization between OEMs (“original equipment manufacturers”), advertising buyers activated these units manually via ad servers, a disjointed process with long lead times. With a direct connection between its DSP and supply-side platform (“SSP”), Nexxen has streamlined the capability and unlocked a new supply format for customers.  “Smart TV native placements sit at the gateway to content at the moment that viewers are more open to influence. By layering Nexxen’s unique data and targeting tools, we can match the right message to the right household in real time. And because it all runs through our unified platform, advertisers can clearly connect exposure on these placements to campaign outcomes,” said Kenneth Suh, Chief Strategy Officer, Nexxen. “For the first time in market, Nexxen has made the activation process straightforward and quick, with our platform handling the heavy lifting so brands can focus on results.” At launch, native Smart TV advertising supply from VIDAA (the operating system found on Hisense, Toshiba and other leading OEM brands globally) will be available programmatically exclusively in Nexxen DSP. Nexxen’s unique data can be overlayed onto the ads for precision targeting to new and known audiences. “The home screen is becoming increasingly strategic for advertisers, as consumers use it as a tool for data-driven discovery, especially during key cultural moments and major sporting events. Nexxen’s innovation is making activation in this highly visible environment easier for both sides of the marketplace, while opening up new advertising demand for TV manufacturers,” said Guy Edri, Chief Executive Officer, VIDAA. Partnerships with further OEMs will follow to expand Nexxen’s native Smart TV marketplace, where buyers can activate with ease through Nexxen DSP. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the NASDAQ (NEXN). For more information, visit nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding Nexxen’s programmatic native TV activation and any benefits or insights associated with the solutions as well as any benefits associated with any of Nexxen’s products and solutions including Nexxen AI capabilities, Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; ,including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand;  global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.  For further information please contact: Caroline Smith, VP, Communications                csmith@nexxen.com Read Next Connect With Us Learn how you can effectively and meaningfully leverage today’s video and CTV opportunities with our end-to-end platform, data and insights. Contact Us

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