Nexxen and News Australia Unite to Bring Premium, Ad-Supported Streaming Inventory to Australian Advertisers on Tubi
The initiative connects brands with Australia’s Largest Content Collection from Tubi
Sydney, 14 December, 2025 — Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a new collaboration with Tubi, one of the world’s fastest-growing free streaming platforms. The initiative gives advertisers access to Tubi’s premium, ad-supported inventory through the Nexxen Supply Side Platform (“SSP”), opening new opportunities to engage Australia’s growing base of streaming audiences.
Tubi Australia’s viewer hours have grown 50%* since shifting its sales representation to News Australia. With the region’s largest library of streaming content with over 125,000 titles and episodes, Tubi is powered by a diverse content slate that reaches every viewer, from blockbuster films, Hollywood classics, to Tubi Originals and multifaceted Creator content.
For advertisers, Tubi offers incremental reach and highly engaged streaming audiences, spanning a wide range of interests and demographics. By integrating Tubi’s inventory within the Nexxen SSP, brands can extend their presence across premium, ad-supported environments that complement the broader streaming ecosystem.
“We’re excited to work with Tubi to expand our streaming offering for advertisers,” said Adam Hunt, VP Business Development and Partnerships, JAPAC, Nexxen.
“Tubi brings scale, engagement and an ad-supported experience built for today’s streaming habits. Combined with Nexxen’s unique data, activation and measurement capabilities, this gives brands more data-driven and effective ways to reach audiences across streaming, while strengthening the impact of their existing broadcast and cross-screen strategies,” he said.
“Tubi continues to redefine what free streaming platforms can offer viewers and advertisers alike,” said Dianna Molinaro, Head of Streaming and Digital Strategy, News Australia. “With the lightest ad load in the region across premium studio content, working with Nexxen allows us to expand access to our inventory programmatically to deliver advertisers greater addressability, transparency and measurement across Connected TV.”
This collaboration also strengthens Nexxen’s broader relationship with News Australia, which represents Tubi locally, and reflects ongoing efforts between both companies to explore further data-led insights and more transparent and measurable outcomes for advertisers across all screens.
*Source: Tubi Internal Data CTV Viewer Hours Feb-Oct 2025. Tubi data is not confirmed by Nexxen.
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible, and unified technology stack comprises a demand-side platform (“DSP”), and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com
About Tubi
Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including nearly 300,000 movies and TV episodes and nearly 400 exclusive originals. With a passionate fanbase and over 100 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen and Tubi partnership and any benefits or insights associated with the partnership as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
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