nexAI Transforms Audience Planning and Discovery
May 22, 2025
Nexxen, Extra and Guild Win ‘Most Effective/Measurable Campaign’ at 2025 Digiday Content Marketing Awards
Award highlights data-driven campaign which elevated brand visibility during major sporting event
New York, May 20, 2025 – Nexxen (NASDAQ: NEXN), a global, flexible advertising platform with deep expertise in data and advanced TV, has been named a winner at the 2025 Digiday Content Marketing Awards. Nexxen earned top honors in the “Most Effective/Measurable Campaign” category for its work alongside agency partner Extra and client Guild, a talent development company. The campaign was also named a finalist in the “Best Use of Data” category, highlighting its strong foundation in analytics and performance-driven strategy.
The winning campaign focused on boosting Guild’s brand recognition across the U.S. amongst workers in retail, healthcare, manufacturing and financial services. To cut through the noise during last summer’s most-watched sporting event, Nexxen activated its full stack of proprietary data solutions across CTV, OLV and display – all within a single platform. The unified approach enabled precise audience targeting and cross-screen coordination, driving awareness and delivering outcomes at scale.
“This campaign was about meeting Frontline Workers where they’re at—with content that reflects their ambition and identity through the dynamic stories of relatable athletes,” said Eve Bayer, Senior Director of Brand at Guild. “By partnering with media agency Extra and using Nexxen’s targeting capabilities, we delivered standout creative in a crowded games season to turn attention into action.”
“This recognition from Digiday reinforces the impact of pairing deep data intelligence with thoughtful execution,” said Steve Sottile, Chief Revenue Officer, Nexxen. “Nexxen’s platform empowers brands to connect with audiences in more relevant, measurable ways. Supporting Extra’s work and Guild’s mission was a powerful example of what’s possible when insights drive every stage of the media journey.”
The award underscores Nexxen’s commitment to helping brands and agencies deliver meaningful outcomes through audience-first, insight-led strategies.
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, and Asia-Pacific, and is traded on the NASDAQ (NEXN). For more information, visit nexxen.com.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding any awards received or other accolades relating to Nexxen’s business and any benefits or insights associated with such events as well as any benefits associated with any of Nexxen’s offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; ,including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
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