*compared to campaigns that do not use Discovery
Actions: total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
Click-through actions (CTAs): post-event clicks that occur after someone clicks an ad –
such as adding to cart, registering, etc.
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Actions: total number of measurable engagements driven by campaign –
including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
Click-through actions (CTAs): post-event clicks that occur after someone clicks an ad –
such as adding to cart, registering, etc.
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
CTA value: assigned or calculated value of all click-through actions
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
CTA value: assigned or calculated value of all click-through actions
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Cross-device actions: actions taken by consumers across multiple devices after initial ad exposure
– such as seeing an ad on CTV and converting on mobile
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Cross-device actions: actions taken by consumers across multiple devices after initial ad exposure
– such as seeing an ad on CTV and converting on mobile
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Click-through actions (CTAs): Post-click events that occur after someone clicks an ad
– such as adding to cart, registering, etc.
Action: Total number of measurable engagements driven by campaign
– including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Click-through actions (CTAs): Post-click events that occur after someone clicks an ad
– such as adding to cart, registering, etc.
Action: Total number of measurable engagements driven by campaign
– including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Action: Total number of measurable engagements driven by campaign
– including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Action: Total number of measurable engagements driven by campaign
– including clicks, conversions, and other custom events (e.g., app downloads, sign-ups)
View-through actions: conversions or engagements that occur after someone views (but does not click) an ad
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Clicks: the number of times an ad was clicked
Click-through actions (CTAs): Post-click events that occur after someone clicks an ad
– such as adding to cart, registering, etc.
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
*compared to campaigns that do not use Discovery
Clicks: the number of times an ad was clicked
Click-through actions (CTAs): Post-click events that occur after someone clicks an ad
– such as adding to cart, registering, etc.
Source: Nexxen Internal Data, Q4 2023 – Q3 2024
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