Life at Nexxen with Catherine Dauphin
Linkedin Icon-xtwitterlogo-black Life at Nexxen is a blog series spotlighting our employees – from their career journeys and go-to advice to the rituals and activities that make up their days here at Nexxen. In this edition of Life at Nexxen, we spoke with Catherine Dauphin, Director of Client Success from our New York office. Catherine […]
The NBA Finals: A Marketing Slam Dunk
Every June, millions gather around screens to watch the NBA Finals, and brands that align with this cultural phenomenon often find themselves scoring big. Angel Rios, Manager, Product and Solutions Marketing, explores the impact and reach brands can have during this event, and how they can utilize this unmatched opportunity for success.
Life at Nexxen with Stephanie Baghai
Linkedin Icon-xtwitterlogo-black [Author’s Note – At the time of our conversation, Stephanie was a Delivery Manager, thus this article focuses on this team and area of the business.] In this edition of Life at Nexxen, we sat down with Stephanie Baghai, Delivery Manager from our Los Angeles office. We started the conversation with a language […]
Get in the Game! Best Practices for Programmatic Advertising in Live Sports
Today, 73% of live sports viewers are watching on CTV – so now is the time to reach these engaged viewers! Tyler Norwood, Senior Business Development Manager, Enterprise Supply at Nexxen shares best practices and pro tips on how to ensure your programmatic spend on live sports is as effective as it can be.
Life at Nexxen with Kristin Grumhaus
We’re kicking off this year’s Life at Nexxen series with Senior Account Manager, Kristin Grumhaus. Kristin shares why she wanted to work on our Client Success team, what she loves about working with our clients now, and her latest thriller novel recommendation.
How AI Is Transforming Advertising During the Big Game
The Big Game is about more than just football — it’s the pinnacle event for advertisers. Each year, brands invest millions in 30-second ad spots, enlisting celebrities and using humor to create memorable moments. But what truly drives success for these ads? Is it the celebrity cameo, the emotional narrative or something else entirely? Nexxen […]
Charting the Future at Connexxion ’25: Nexxen’s Exploration of ‘What’s Next’
Nexxen’s second annual sales conference, Connexxion ’25, was held last month in the vibrant city of New Orleans, serving as a convergence point for discussions about the future. Over the course of a few jam-packed days, more than 200 global attendees were immersed in a series of insightful sessions and panels exploring pathways for growth […]
Four Winning Brand Strategies for the Big Game
In 2024, more than 123 million viewers tuned into the Big Game, making it the most-watched TV event of all time. Think on that – in the history of American television viewership, last year’s showdown between the Chiefs and 49ers took the number one spot, beating out every other pivotal media event (like the moon […]
Innovating at Scale – Practices from Within Nexxen Engineering (Part 2)
At Nexxen, the stability of our platform is core to our engineering team’s mission, ensuring that our customers have a seamless experience while we continue to innovate at a fast pace. To achieve this, we rely on our ability to make small, incremental changes, push them to our production systems quickly, and immediately see the […]
Innovating at Scale – Practices from Within Nexxen Engineering (Part 1)
At Nexxen, the stability of our platform is core to our engineering team’s mission, ensuring that our customers have a seamless experience while we continue to innovate at a fast pace. To achieve this, we rely on our ability to make incremental changes, push them to our production systems quickly, and immediately see the impact […]