Nexxen Studio and SSP contribute to 22% increase in online sales for FreshDirect

Date: Q3 - Q4 2023 Location: US

NEXXEN PRODUCTS USED:  Nexxen Studio and Nexxen SSP

 

CTV creative can drive immediate measurable results when optimized for the streaming environment–especially when 74.2% of viewers are simultaneously using their mobile devices*.

 

Tombras, a longtime user of the Nexxen SSP to access premium inventory, wanted to take advantage of this opportunity and increase FreshDirect’s traffic by using our in-house studio to optimize their assets for CTV before executing their private marketplace media buys.

*eMarketer, “Ad Measurement 2022,” April 2022

These outcomes underscore Nexxen's ability to reach the targeting audience while driving efficiency through their premium inventory.

The solution

By tapping into our Nexxen Studio expertise before spending against the FreshDirect campaign on our SSP, we helped ensure that Tombras had the best creative asset to meet their FreshDirect’s KPIs and minimize waste


Key Results
Key Results

+22%

increase in online sales*



*Nexxen platform contributed to the incremental online order activity among customers

+22%

increase in online sales*

*Nexxen platform contributed to the incremental online order activity among customers*

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