Snooze reaches 767K+ incremental households while minimizing audience overlap with Nexxen’s exclusive ACR data
Snooze reaches 767K+ incremental households while minimizing audience overlap with Nexxen’s exclusive ACR data
Date: Q1-Q3 2026
Media Used: CTV (BVOD & Streaming)
Nexxen Solutions Used: Nexxen TV Intelligence, Nexxen Cross-Screen Measurement
Brand Objective: Maximize EOFY campaign efficiency by extending reach beyond linear TV while minimizing duplicated audience exposure.
Snooze Australia, working with its agency Match & Wood, partnered with a programmatic partner and ad tech platform Nexxen to improve the efficiency and reach of its ongoing cross-screen campaign.
Using Nexxen’s exclusive ACR-powered TV Intelligence segments, audiences exposed to competitor brands and households not yet reached by Snooze’s linear TV campaign were activated across premium streaming environments through a programmatic partner. Nexxen’s Cross-Screen Measurement solution then quantified total reach, audience overlap, and the incremental reach delivered through streaming.
At Match & Wood, we’re always looking for ways to make our clients’ media work harder. For Snooze, Nexxen’s ACR data allowed us to plan across screens more intelligently, reducing duplication and using streaming to deliver incremental reach. It’s a great example of how we combine smart strategy, data and technology to drive greater value from every media dollar.
The solution
How Nexxen’s exclusive ACR audience data and measurement capabilities helped Snooze identify incremental audiences and quantify cross-screen reach.
Key Results
2.72M
Total Converged Household Reach
+767K
Incremental Streaming Household Reach
69K
Linear/Streaming Overlap
3.2x
Converged Frequency
Source: Nexxen Internal Customer Data 1 January – 5 July 2026;
Nexxen Cross Screen Measurement Report 31 May – 5 July 2026.